Can somebody please critique my website

[vortex_merch]

Hi there. I have gotten no sales for a few months, and I don't want to loose money on this as I am in debt. Can somebody please critique my website and see if the design is the root cause of my lack of sales?

My store is https://merchvortex.shop/

[vortex_merch]

The main marketing strategies I have used is uploading videos onto Youtube, TikTok and Instagram. I am trying copyrighting but do not have a large email list.

[MooseDesk · Accepted solution]

Hi @vortex_merch,

Thanks for reaching out to the community. This is MooseDesk - Customer Support Helpdesk/FAQ App. 

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Call-to-Action Button in Sales Section:

Consider adding a prominent CTA button in the sales section to direct customers to your collection page or specific sales product page. This will make it easier for customers to find and purchase discounted items.

2. Streamline Your Homepage:

Some sections on your homepage seem unnecessary and redundant. Consider moving these to other areas of your website to declutter the homepage and improve navigation.

These are the sections I mention. The homepage is not meant for displaying specific products for purchase; these should be placed on the product page. 

You already have this section in the Collections section. 

3. Product Benefits Section:

Create a dedicated product benefits section to clearly communicate why customers should buy from you. Use banners to highlight the advantages and unique selling points of your products. This will engage customers, pique their curiosity, and encourage purchases.

You can revamp this section: 

4. About Us Section:

Adding an "About Us" section can help build an emotional connection with your customers. Share your story, values, and mission to foster trust and loyalty, ultimately encouraging more sales.

5. Reviews/Testimonial Section:

Include a section for customer reviews and testimonials. Positive feedback from previous buyers can significantly enhance your store's credibility and persuade potential customers to make a purchase.

6. Detailed Product Descriptions:

On your product pages, provide comprehensive descriptions that include all relevant specifications. This will help customers make informed decisions and feel confident about their purchases.

You can divide your product description like this: 

7. FAQ Page:

Add an FAQ page to address common customer concerns and questions. This will save time for both you and your customers by providing quick and easy access to important information.

To address this, I recommend using MooseDesk, an app for creating unique FAQ pages for your customers. Besides helping you creating your FAQ and Contact us page, we also provide a helpdesk/ticketing system for your customer support. 

Here are some of our templates: 

FAQ page: 

Contact us page: 

Our widget also includes an option for order tracking, allowing your customers to quickly track their orders. 

The best part is that we offer various customization choices so you can customize and match with your store's aesthetics. 

Since our app is now available for free, all current users will be considered as early-bird users and get to enjoy all our current features for free forever!

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - Customer Support Helpdesk/FAQ app