can someone give me feedback on what i'm doing wrong?

shirley24k
New Member
1 0 0

trying hard to see why i'm not making any sales, but could appreciate some seasoned users from shopify to help me understand the best way to move my merchandise.  my store is located at Shirley24k Creations – Shirley24K Creations (shirley24k-creations.myshopify.com)

Replies 4 (4)
Ollie
Shopify Staff
400 47 72

Hey @shirley24k.

Thanks for reaching out.

I appreciate that you have provided your online store URL so we can take a look. Looking into the store, I noticed that you do not have an announcement bar on your homepage. This is a great tactic to use to display a message on the homepage of the online store to let your new customers aware of any discounts or free shipping offers. It is a great way to encourage a purchase!

You have a lot of beautiful products that you are offering. I did take note that you are currently displaying an image with overlay text as the first section under the header. I would suggest trying to add a slideshow section as this will allow you to showcase more of your products to your customers that are entering your store.

When taking a look at your store today I also noticed that you do not currently have a favicon set for your website. A favicon is a small square image that represents a website in web browser tabs. If you take a look at the top tab bar of your browser right now, I’m sure you’ll see several favicons! Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website. You can click on this link to read instructions on how to create and add your own favicon your store.

Keep in mind that these images are displayed quite small, so it's good to keep in mind that the image you use should be readable at small sizes.

Let me know if you have any questions, happy to help out.

Ollie | Social Care @ Shopify 
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PageFly
Shopify Partner
1934 268 1411

Hi @shirley24k,

This is PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 6 years of providing solutions for about 120.000 active Shopify merchants.

You can refer to this article to get more tips to personalize your e-commerce store. Or this guide to know how to optimize conversion rate for your store.

Firstly, you should add a favicon icon to your store. Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

I just see your homepage and want to give you some advices. You know, homepage is the most important page to drive your customers' attraction in your store. No matter what the demand is, people are more likely to start their journey from a homepage. 

1. Your banner

Hero banner is the first thing that visitors will see when they visit your site. This is a simple and straightforward way to instantly captivate visitors. It means a good banner is the one that makes visitors understand which products you are selling in the first 5 seconds they visit your store.

Your current banner is very blurry and doesn't tell clearly which product you are providing. You should consider using another image.

Putting a primary call to action button will help you redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store. And because of its importance, you should make it prominent.

2. Categorize your products

How do you think if you divide your products into different themes, for example: type of room or holiday (Christmas,...) so your customers can easily find items they want.

Show collections in your store is also a good idea to help visitors have an overview of kinds of product you are selling. If customers want to buy any product, they can click on the collection of that product.

One example for you from our Decoz template:

PageFly_0-1635658900108.png

3. Call to action button

Call to action button should start with a verb so that it can engage visitor to do action

Shirley24k Creations – Shirley24K Creations 2021-10-31 12-39-34.png

 The button text can be "Shop Now", "See all items"...

4. Add a secondary hover image on each product image

This helps customers get more information about the product. This also helps encourage them to buy quickly. The secondary image should be one that your products are hang on a door so that your customer can easily imagine how your house is when using your products.

5. Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.

If you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. PageFly has a Free plan where you can use all features and create different page types so I hope give us a try.

By the way, the BFCM is on its way. What have you been doing to prepare for it? PageFly collaborated with Wilson Ho, Shopify Tech Partner Manager, to create this video that will share you insightful tips to boost sales and reveal secrets to warm your customers up through the whole year. Let's check it out!

If you find my comment useful, please let me know by giving it a Like. Thank you!

PageFly - Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

Check our Evergreen List of Best Platforms To Sell Online.

waytoapps
Navigator
468 37 187

Hello @shirley24k 

Hope you are doing good. Your store looks nice and here are few suggestions.

Add a Favicon, which helps to find your store when customer had multiple tabs in their browser.

Add a nice logo which gives Identity and it also separates you from the competition.

Make Sticky header for easy navigation. It helps customer to access menu at any time they want.

Add Shop Now(CTA) on the hero banner.  On hero banner the customers should be able to click to navigate to the collection page.

Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

Promote your products on social platforms and provide those social links on the footer section.

Make social links open on new tab.

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

There is no customer review option on the products. Install Product review app from the Shopify app store, so that customer can write a review when they purchase any product from your store.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more,  if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.

Thanks,
Waytoapps
CutOutWiz
Navigator
395 28 152

Hello @shirley24k 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product. Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • Because this is an online store and people cannot touch and feel your products before buying them, they rely heavily on product images, which is why the images have to look top-notch.

    The main problem most Shopify store owners have is that they upload raw images of their products. On the website, this makes the product color dull and unappealing.

    Rule of thumb - never post unprocessed images on your website. In case you are looking to make your images sharp and professional, contact CutOutWiz for any image-related solutions.

    Especially for this kind of product, it is a good idea to have multiple images of the product, from multiple angles, so that the customer can have a feel of what they are buying. If you are looking for an image processing company that will solve all your needs, you can check out CutOutWiz.

  • People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.

  • Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

  • I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

  • Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

 

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M, from the Business Development Team of
Cutoutwiz