Can someone share a feedback about my store, please? 😊

[Irena]

Hi all 🙋‍♀️

Can someone share a feedback about my store, please? 😊 Looking the ways to improve it, but I am lack of ideas. Here's my website: www.amber-guru.com

Thank you everyone and if needed I can share my thoughts about yours as well 🧡

Irena

[AiTrillion]

Hello @Irena, This is AiTrillion- an All-in-one Marketing Platform on Shopify. Here are my suggestions that you can work on:

- On the homepage, display the reviews in the slider manner.

- There should be space among these images. Don't add images like this. You should improve the product page layout. 

- Make your store both mobile and desktop responsive.

- Setup product recommendations on product pages as well as cart pages. Give it a title 'You may also like'.

Also, add these eCommerce customer engagement tools that will help you to make your store engaging & interactive:

• Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email addresses. You can send back in stock and price drop alert notifications to bring customers back to your store.
• Add a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product to someone.
• You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
• Give rewards to your customers. By offering rewards for completing actions like making a purchase or following you on social media, you show your customers that you care about how they engage with you and want to thank them for it.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store you can install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions.

[Andrew]

Hi @Irena,

Hyde here from Shopify.

You've done a fantastic job and congratulations! It's hard to fault your website because you have all the core necessary ingredients there: good UX design, a blog, a great "Amber Guru's Story" page.

So really my focus now is on your marketing strategy. Have you developed a marketing plan? It is a very niche product so you will want to spend considerable time on your content strategy. Here's why that's important and how to develop one.

And do you really know who your customer is? Do you know what magazines they read? What social media do they hang out on? Who influences their decisions? Whether they are high or low tech? Here’s a great guide to creating customer personas.

Let me know where you are in terms of all of the above. Have you any ideas yourself of how you are going to promote your store? Raise awareness? I'm eager to hear them!

I look forward to hearing from you!

All the best, Hyde.