Can you assess my new site Notenook.org for completeness?

[NoteNook]

Lauched an online shop and an FB page, and have run some FB ads, but I just don't know if everything is really complete as far as set up. I would love to have any opinions or thoughts on anything you think I might be missing. After I go back and review Shopify's Launch List, I may also engage a Shopify Expert, but hoping you can take a look for me too.  NoteNook, LLC at notenook.org .... Thanks again!

[MooseDesk]

Hi @NoteNook ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Congratulations on the opening of your store! I can see the dedication you've poured into its creation. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you don't mind taking a look.

1. High-resolution image for Hero banner

First-time users generally make a snap decision about the site or brand and tend to stick to that initial impression throughout the entire shopping session. To catch that first impression, it is recommended to use a high-quality image of your products, especially for your hero banner. Users tend to respond well to large images of products as they can get a feel of the site and its brand values. 

In addition, you can also include the promotions, special deals, slogans or even the brand stories to better attract the visitors.

Note: The ideal size for a banner hero image is 1600 x 500 pixels.

Example: 

2. Value propositions

Let the visitors know the benefits or competitive advantages your products can offer to them! I can see that you have already included the value propositions on the product page. 

However, people tend to scroll through your site fast to look for useful information. Without any highlighted, they will probably become bored, and unlikely to take any action of looking into your products. Therefore, you can create a dedicated section on your homepage to focus on the greatest benefits that your products offer. Since you have a lot of different products, you can select your winning product to represent your brand.

Here is an example of an exciting way to present the value propositions:

3. Guarantees

People tend to trust businesses that are transparent and willing to share their brand policies. Here are some guarantees that you can show to your customers (depending on how your business operates).

4. FAQ

Customers tend to have a lot of questions, most of them can be answered by a simple FAQ (frequently asked questions) section. A well-written set of FAQ can build trust, confidence and make your customers feel more secured to make the purchasing decision. For more tips to create FAQ sections, you can refer to this useful blog from Shopify.

Example:

5. Testimonials

You should also show actual statements from real customers on what they have said about your products and services.

Example: 

Lastly, if you are also looking for a ticket management system, you can give MooseDesk a try. MooseDesk is currently FREE for all early birds with 24/7 dedicated support, which would help you answers all the questions and explain why MooseDesk is suitable for your business. 

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So those are my recommendations for your store. Hope it brings you some new insights.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’. It would make my day!!

Once again, thank you! 

[Ollie]

Hey @NoteNook,

Thanks for reaching out. 
 
I appreciate that you have included your online store URL for us to explore! Looking into your store, I noticed that you are using the announcement bar to welcome your visitors to your homepage. What do you think about including a free shipping offer or discount in the announcement to create a buyer incentive? This is a great way to get your visitors browsing through the available collection/products. 
 
You have beautiful products available on your store! You could additionally add a slideshow section to the homepage to make it more engaging and interactive. This can also strengthen your brand by adding slides that show your favorite product or best seller. This can allow your visitors to learn more about the business and products from the homepage. 
 
Let me know what you think and if you have any questions. 

[permar]

Hi, @NoteNook 

I hope you are doing fine. Overall your store design and UI is pretty nice.

I have helped 100s of e-commerce brands and share my best practices with you:

- Try redesigning the hero section , add a better quality image which convey what you are offering.

- adding social proof (reviews, testimonials, and earned media) can be very helpful

- Showing mood images with faces actually can differentiate yourself from most drop shippers.

- On your home page, you try directly to sell. The customer needs to understand your why. Why should someone buy your product? What problem do you solve better than others? For me, that is clearly missing on the home page.

- Try changing your color codes. You might want to test a different one.

- Add a variance of images. Also show mood and model pics there.

- Product descriptions can be heavily improved. Try to sell the benefit not the feature.

- Try to add an FAQ section which ease to solve potential customer doubts.

I hope I was able to help you a little bit. 🙂

I appreciate the effort you’ve put into your business. Please feel free to reach out if you have any questions or need further clarification on any of the points mentioned.

All the best,

Matthias from Permar

[Finetoothed]

I think the main issue with your site is lack of trust. Shoppers have concerns when buying from unfamiliar stores, some of which can be addressed easily, here's a few suggestions:

1. Have easily accessible shipping & returns policies.

2. Have an about us section - tell your story.

3. Get and Display product reviews.

4. Display trust icons like money-back guarantee, returns, SSL security, secure checkout, free exchanges, and 24/7 customer support. These elements reassure customers about their shopping experience.

6. Make a good first impression - Your hero section on the home page could be improved. Try a lifestyle product image with a hero message like ""Gifts and Greetings Cards for Every Occasion". Add a CTA button in a contrasting colour (Shop Now).

Hope that helps

[PageFly-Garcia]

Hi @NoteNook 

Congratulations on your new store! I'm Garcia, a CRO expert from PageFly - Page Builder App. I'm happy to share some suggestions to help you improve your conversion rate:

1. Track your Facebook ads

To track if the Facebook ads you have run on the store are actually working or not, you can use an extension named Meta Pixel Helper.

2. Add hover images for all products on all pages

The hover images effect now is only shown on the collection list page, and not all products have the hover image. You can add hover images for each product and set the hover image for each product list in all pages, especially the homepage.

This will make your products more visually appealing and encourage customers to learn more.

3. Change the texts for the hero banner section

The texts on the hero banner section must be inviting and make customers interested in your store and your products. These texts include the header, subheader, and the call-to-action text:

• The header should be clear and concise, and should highlight your store's unique selling proposition. For example: "Your One-Stop Shop for Gifts and Greetings" or "Unique Gifts for Every Occasion.",...
• The subheader should provide more information about your products or services, and should address the pain points of your target customers. For example: "Handcrafted gifts, personalized greeting cards, and more.",...
• The call-to-action text should be clear and actionable, and should tell customers what you want them to do next. For example: "Explore Now" or "Discover Our Gifts.",...

In addition, the background image of your hero banner is a prime opportunity to showcase your products and create interest in your customers. Use a high-quality image that is relevant to your target audience and highlights the unique benefits of your products.

You can take this PageFly premade template as an example:

4. Add more sections to your homepage to gain more trust

The homepage is too simple and doesn't provide enough information about your store and products, which can make customers hesitate to buy from you. Consider adding these sections:

• Benefit bar: This section should be above the fold and highlight the benefits of shopping at your store.

• Testimonial section: Include testimonials from satisfied customers to build social proof.

• Social feeds section: This will help to show that your store is active and engaged with customers.

• About us section: Tell your store's story and introduce your team.

5. Prepare for the upcoming holiday season

With Black Friday Cyber Monday (BFCM) and Christmas just around the corner, now is the time to start preparing your store. Here are a few tips:

• Add countdown timers for limited-time offers and flash sales. This will create a sense of urgency and encourage customers to buy now.
• Update your website with a festive theme. This will help to create an inviting and celebratory atmosphere for visitors.
• Highlight best-selling items and offer exclusive early-bird discounts. This will help to drive sales and attract new customers.

I hope these suggestions are helpful!
Garcia