Can you provide feedback on my women's clothing store?

[Lita1990]

Hello,

hope you are all well.

could you please review my shopify store. I would really benefit from the feedback. 
I am selling women's clothing and accessories.

Here is the link. Www.clothingparadise.co.uk

Thanks in advance,

Lita

[Lee-Strong-SEO]

Hi @Lita1990, 

Hope you're doing well! I've had a look at your Shopify store, Clothing Paradise, and I must say, you have a great selection of women's clothing and accessories. The overall layout and design of the store are quite appealing and user-friendly.

One area where you could see significant improvement is in your product descriptions. For instance, let's take the GREY KNEE LENGTH COAT. The current description provides the basic details:

80% Polyester, 20% Wool
Regular Fit
Below Knee

While this information is important, it's also quite basic and doesn't fully engage the customer. To enhance the appeal of your products, it's crucial to create descriptions that not only inform but also sell the product. Think about telling a story that connects with your customers. How will wearing this coat make them feel? What occasions is it perfect for? Can it be paired with other items from your collection for a complete look? Adding these elements to your descriptions can make a significant difference in how customers perceive and interact with your products.

Remember, your product descriptions are an opportunity to communicate the value and uniqueness of your products. They play a crucial role in converting browsers into buyers. Therefore, investing time in crafting compelling, descriptive, and engaging product descriptions could greatly benefit your store.

Best of luck with your store, and I hope these suggestions help enhance your customers' shopping experience!

[AliReviews]

Hey there!

Wow, your store is looking fantastic! Those product images are beautiful, and the whole design looks clean and professional.

I've got a friendly suggestion for you – how about adding customer testimonials and reviews? Having happy customers showcased on your site not only grabs attention and builds trust but is also a great trick to boost your conversion rates. I mean, who doesn't check out reviews before hitting that "buy" button?

You can try the Ali Reviews app to add a customer reviews section to your website. Here's to hoping you'll see a bunch of sales this season!

Cheers!

[Lita1990]

Thank you very much. It really helps 🙂

[Lita1990]

Thank you so much. This really helps. I am just wondering where can I change the colours for 'View All' button? 

I am using impulse theme. I can not find under theme settings any button that would be white and color black as it is on 'View All' button

[Gojiberry-Amee]

Hi Lita, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

I like the look of your store a lot! I took a look at your store and have a few suggestions that will help increase conversion rate: 

1. Testimonials/product review. Showcasing a few testimonials on your home page -- whether from online customers or family/friends, helps promote more consumer trust and confidence. 
2. Call to action button. Add an add-to-cart button or any call-to-action button underneath each product. 
3.  Adding a blog. Adding blog posts with topics targeted at your target audience would help bring the right people to your site, and also helps with the searchability of your site on search engine. 
4. Ask your customers! (Most effective for increasing conversion) Ask where your converting customers are coming from. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that. 

Hope this helps! 

Amee | Gojiberry Team 

[PageFly-Kate]

Hi @Lita1990,   

This is Kate from PageFly - Shopify Advanced Page Builder app. 

I'm genuinely impressed, especially knowing you're just starting out. Your site has a stylish flair while remaining clean, clear, and professional. From my CRO expertise, I’d love to give you my suggestions to improve your conversion rates:

1. Change the hover image 

You should change the second image of your product image displayed with the image model using your product to help it be more realistic. Buyers will easier to visualize the product. Example for one product of your store here:

2. Ensure consistency of product images

You should have product images with the same background on the same page display. For example, 2 products have images displayed with clean backgrounds but the middle products have different image types of displaying. You should make sure products in the same list display as same background to make product images in your store more consistent and professional.

For example, 3 products are all displayed with the same white background.

3. Include a star rating and the number of ratings on your product

Customers check ratings, reviews, and feedback on the product before deciding to order it. You should include this section together with your product information to get more trustworthy. 

4. Consider using “load more”

Firstly, when using a suboptimal product-loading method, users may struggle to load more results or feel overwhelmed by the number of products loading. 

Secondly, load more effect helps customers reduce time to check/compare products. For example, customers who have seen this coat on page 1 consider ordering it but now they open page 2 to check the other. On page 2 they found the other product quite the same they want to compare it with the coat before, with load more options they just need to scroll up. But with the current option they need to click back to page 1, and it takes more time to load.  

5. Prepare for the holiday event

Christmas is coming. It’s time for you to prepare a Christmas plan for your store and renew your page:

• Change the Christmas template

You should modify your page to keep it up to date with special holidays that boost customer mood to get more products for their holiday. A Christmas template with red and green colors will help your page be more attractive.

• Discount and Promotion

You should make a promotion plan to increase your customer demand. It can be some discounts or gifts addition when customers one product then get a free related product. 

• Count down timer

This will create a sense of urgency and encourage customers to buy now. You should set a limited time in a day that makes customers make a decision faster to order your product.

I hope you find these suggestions helpful in optimizing your website's conversion rate. If you have any further questions or need additional assistance, please don't hesitate to reach out. I wish you the best of luck with your online venture.

Best regards,

Kate | PageFly Team