Conversion Problem- Low reached to checkout rate

[surisona]

Hello Everyone,

I just started to sell January and my adds started on february. February roas was around 4 , for my sector is best platform doing around 8 roas. 

Beginnig of March my numbers suddenly done , i was expecting cpc cost will high compare to last month , i increased around % 50 but there was no reached checkout , barely comes sales. Facebook suggested target marketing budget , also applied this but there is no spike up numbers. So i searched discosions about reached to cart and conversion rates. I saw one step checkout is decreased conversions on some websites , so i changed 13 march checkout section and reached checkout rate normalize but today again extremly low.

I'll share numbers and my website . Please check the details, my customers basically from usa market. I ll be happy if i find solution , i was running shopify business same area with 6 roas last year but this year i  started new brand thing still not quite well for me.

My website;

sonafey.com

[Jeff-StoreSpare]

Hello @surisona ,

I understand the frustration of experiencing a sudden decline in conversions after initially promising results. To tackle this issue effectively, it's vital to conduct a thorough analysis of various aspects of your online presence. Begin by scrutinizing your website design to ensure it is user-friendly and optimized for conversions. Next, evaluate your product offerings to ensure they meet the needs and preferences of your target audience. Additionally, review your targeting strategies to ensure you are effectively reaching the right customers.

Moreover, monitoring metrics and gathering user feedback are indispensable tools for identifying areas of improvement. By understanding how users interact with your site and products, you can pinpoint potential barriers to conversions and address them accordingly.

Integrating social proof elements into your website can also significantly impact conversion rates. By showcasing recent purchases, positive reviews, or testimonials, you can build trust and credibility with potential customers. Considering tools like "Iconic Sales Pops" can streamline this process and help you leverage social proof effectively. 

Remember, optimizing your online store is an ongoing process that requires continuous refinement and experimentation. By adopting a holistic approach and leveraging the right tools, you can work towards reversing the decline in conversions and achieving sustainable growth.

[PageFly-Garcia]

Hi @surisona 

I am Garcia from the Shopify Advanced Page Builder App PageFly. Your store looks great, but I have some feedback on your homepage. I'd like to offer you the following advice based on my experience as a CRO, and I hope it can raise your conversion rate.

1. Resize header and make it visible

Initially, resizing the header to a more condensed format is beneficial to avoid occupying excessive screen space, thereby maintaining a clean and organized appearance for the website. Subsequently, transforming the header into a sticky format is recommended, ensuring it remains fixed at the top of the screen while users scroll in either direction.

Sticky headers provide continuous access to the website's navigation menu, thereby improving the overall user experience. This enables seamless navigation between various sections of the site from any point on the page.

2. Resize a banner to fit in one screen

Currently I saw that you have 2 hero banners, consider keeping one only and optimize to make it get the most CR. Your current hero banner does not fit the screen.

You can use a slideshow if you want to show more promotion content.

3. Use A/B testing

A/B testing, also referred to as split testing, is a method of conducting conversion rate experiments. It involves comparing two versions of a web page or content to determine which one yields superior results.

The objective of A/B testing is to confirm the effectiveness of a variation in your page content, such as its information structure or call to action. Both the original and modified versions are presented to comparable groups of visitors simultaneously. The version that demonstrates a higher average conversion rate is identified as the winner and implemented for your entire audience.

4. Add more sections on Homepage

First, you can add collection list:

This feature can effectively showcase various product categories or collections, making it easier for visitors to explore and find items of interest. By providing clear navigation to different sections of your store, you can enhance user experience and encourage engagement, ultimately leading to higher conversion rates.

You can also add the Testimonials:

Utilizing social proof involves leveraging the tendency of individuals to follow the crowd. It's an effective strategy for optimizing conversion rates, as it makes an action more enticing by demonstrating that others have already taken it.

5. Edit your product page

In your product page, you can change the currency change to make it visible and not override any Button.

Also, you can  use bold text, icons, and images strategically within product descriptions to emphasize key features, benefits, and unique selling points. This visual enhancement can capture users' attention and effectively communicate the value proposition of your products.

However, these ideas are just my point of view.. For the best results, it's important to tailor these strategies to the specific audience and products of the store.

Warm regards,

Garcia | PageFly Team

[Neha-Bitqit]

Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site. Other significant observations for store optimization are as follows:

1. The default search landing page is a bit off, I mean it's empty. You can show products on that page as well by simply updating the default search on the website with different search solutions.
2. Put "Secured and trusted checkout with" in your footer.
3. Taking someone to the cart is a challenge. So to make them buy from your site, add a longer product description as it leads to better SEO ranking in Google search. Ref article from Shopify
4. Add an email address, if not a phone number, on the Contact page.
5. Also since you have just started you can have some promotional activity on the site, offer some discounts, and add a referral code that can help the first-time user gain a discount on the second order.
6. Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

Best
Neha - Shopify Partner