Critique my Store

BBStorm
Excursionist
24 0 11

Hello All,

I've started a skincare line and would love it if you guys would critique my store in order to help me make it as successful as possible.

Beautiful by Storm

Replies 3 (3)
PageFly
Shopify Partner
2503 345 1673

Hi @BBStorm 

This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 4 years of providing solutions for over 80.000 active Shopify merchants.

I have some recommendations below

Add a favicon to your store

This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...

Home page

1.1 Make the menu sticky

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.

1.2 Add the CTA button on the banner image

Beautiful by Storm _ Advanced Skincare 2021-02-14 12-31-05.png

A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.

You can change the banner image into another image, for example, a model wearing products, it will make your store look more professional and friendly.

1.3 Show store's collections

Your store provides 3 collections so I highly recommend you should add a section to show 3 collections of your store.

Customers will aware of which collections you have generally, especially you don't have a sticky menu. You can also see my Chloe template

Chloe – PageFly 2021-02-12 11-41-32.png

1.4 Add testimonial - customer reviews

You can show rating stars for each product. 

Or you can use the Slideshow to display customer's reviews. 

Chloe – PageFly 2021-02-14 12-33-46.png

Or another way to display reviews as well as encourage your customers to leave a review is using third-party apps. You can use Loox or Yotpo app to review widgets with photos gallery because both of them integrate with PageFly already. 

For the home page layout, I think you should take a look at this homepage anatomy:

social-1.png

You can refer to our educational album: "Ecommerce Website Personalization" to personalize your homepage and know how to build an effective homepage layout

What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly. I also have a post of feedback on good factors of a high-converting store, you can check here

https://community.shopify.com/c/Feedback-On-My-Store/Store-Feedback-by-Shopify-Expert/td-p/1036094

Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate. 

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

PageFly. 

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Evergreen List of Best Platforms To Sell Online.


Or our new series to Build The Perfect Mobile-Friendly Store.

MarkRoss
Explorer
58 6 16

Hi

You did a great job

I have few things to offer to make better 

1. make sticky NavBar for easy navigation

2.I saw your little pop up maybe make him as a main popup

3.On product page make the button more CTA (Call To Action) 

Hope it's helpful 

AiTrillion
Shopify Partner
4161 244 729

Hello @BBStorm, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:

- Add a call to action button on the banner image of the home page.

- I would recommend you to lower the prices. I think it's too high.

- Add multiple images of the product on the product page. 

You should add a loyalty rewards program to your store. You can give loyalty points to your customers on activities like signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on first purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.

Integration of loyalty rewards program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term.

- Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action.

 

Make your store engaging and interactive. This will help you in customer retention. If your store is engaging then it will help you to reduce the Customer Churn Rate i.e a percentage of customers who stop purchasing from your brand. It will reduce the bounce rate and will boost your sales. 

If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.

Hope this Helps! 

Sachin D | Shopify Growth Expert @ AiTrillion

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