decreased in sells and traffic!

yalaniyaturner
New Member
1 0 1

Hi there, I have had my store over 2 years and have done great up until last two months with almost 50% decrease in sells and traffic. I feel maybe something site wise may be the issue but its hard communicating with support.  I  pay and run advertisements on my social media - Facebook and Instagram to boost traffic and sales, and also ad on other platforms. any advise or feed back on my store would help theblingvault.com 

Thanks 

Replies 4 (4)
PageFly
Shopify Partner
2498 342 1665

Hi @yalaniyaturner 

Basically, your store has some good points:

  • Having a favicon for your store => make your store unique and helps customers easily recognize it.
  • Have Shipping and Returns information on the footer

However, I have some feedback:

  • Add a store's logo on the header: This logo not only makes the customers have an impression but also helps customers easily go to the home page anywhere they are in your store (click on the logo).

1. Home page

1.1 Add a section to introduce store

  • Have a section to tell the story of the brand to increase more trust.
  • Include a CTA button to redirect to a Collection page that contains all products of the store or an About us page. Note that if it redirects to an About us or Contact us page, it should be styled less attractive.

You can consult our Centic template

Centic R2 – PageFly 2021-09-02 21-24-30.png

 1.2 Display featured collections with products

Your store provides a lot of collections, I highly recommend you should show some featured collections and on each collection, you show some products.

This helps customers to have a general view and they won't feel overwhelmed.

For example, display Earings, Bracelets, Hair Accessories, etc

  • With each product, there should be a CTA button to redirect to a corresponding product page.
  • Use secondary hover image and color swatch for each product. PageFly supports this feature. 

1.3 Add testimonial - customer reviews

You can add customer reviews with text and photos.

  • Customer reviews are proof of your product quality. This section will help you build customers' trust. People will take action on an online store when they see many reviews of products. This will encourage them.
  • Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product reviews to the page in easy ways

Moreover, you can check this guide to pick the best reviews app for your store!

1.4 Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.

2. Collection page

I take this page for example https://theblingvault.com/collections/necklaces

2.1 Add a secondary hover image on each product image:

I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection. 

2.2 Use Load more button instead of pagination 

PageFly_1-1634090831448.png

 

Generally, customers are discouraged from browsing more of the product list that has multiple pagination links (the number of pages) and they spend more time on the first page. 

By using the Load more button, customers can compare products loading on one page. This helps to create a constant buying experience for customers and decrease the bounce rate.

You can use PageFly to add the Load more button.

If you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. PageFly has a Free plan where you can use all features and create different page types so I hope you give us a try.

If you find my comment useful, please let me know by giving it a Like. Thank you!

PageFly

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.



Check our Evergreen List of Best Platforms To Sell Online.



Or our new series to Build The Perfect Mobile-Friendly Store

DanBim
Shopify Partner
374 37 91

Hi @yalaniyaturner,  I cannot see the logo of your store. Also, you can try to add reviews for your products because they can help you increase sales. You can add reviews with photos for your products for free by using Ryviu app

Ryviu - Aliexpress Reviews app - is a review app, with features to import reviews from Aliexpress, Amazon, Etsy and Dhgate. Trusted by over 40.000+ merchants.

CutOutWiz
Navigator
426 29 146

Hello @yalaniyaturner 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Consider, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • Because this is an online store and people cannot touch and feel your products before buying them, they rely heavily on product images, which is why the images have to look top-notch.

    The main problem most Shopify store owners have is that they upload raw images of their products. On the website, this makes the product color dull and unappealing.

    Rule of thumb - never post unprocessed images on your website. In case you are looking to make your images sharp and professional, contact CutOutWiz for any image-related solutions.

    Especially for this kind of product, it is a good idea to have multiple images of the product, from multiple angles, so that the customer can have a feel of what they are buying. If you are looking for an image processing company that will solve all your needs, you can check out CutOutWiz.

  • People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.

  • Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

  • Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution 🙂

M, from the Business Development Team of
Cutoutwiz
waytoapps
Shopify Partner
734 65 265

Hello @yalaniyaturner 

Hope you are doing good. Your store looks nice and here are few suggestions.

There are lot of options available on header section. It looks good if you organize them into collections(dropdown menu).

Make a sticky header for easy navigation. It helps the customers to access menu at any time they want.

Add a nice hero banner with Shop Now(CTA). As it gives first impression when customer land on the homepage.

Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

Make social media Icons open in new  tab, on the footer section.

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

There are no reviews on your products. Add product review app so that customer can write a review on what they purchase from your store.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, If you sell any Unique/Handmade/vintage goods you can give further exposure to your products.

 

Thanks,
Waytoapps