Extremely low conversion rate

[MrsFashion]

Hello, so I have had my online shopify clothing store (mrsfashion.net) for 2 months now. I have had 0 orders and have a very very low conversion rate of 0.03%. I have had 3.57k sessions but no luck. My store looks good i believe and it loads quickly so I am not sure why my orders are so low. I have spent around 400£ on facebook ads/ instagram/ tiktok ads which are getting clicks as people are visiting my website however not ordering. Would anyone be willing to help me out and give my some advice or feedback as it seems like i am just loosing money. Thank you. 

[WizzCommerce_Co]

Hi @MrsFashion , thank you for posting here!

Once visit your store, I have to say that your store looks quite good-looming and I can tell you have put a lot of effort into building it.

However, I wanted to share some general tips on traffic and conversion with you here that you might find useful:

1. Improve the Hero Page

Currently, the hero banner lacks appeal. A more effective layout could include a Background Image, Heading, Paragraph, and Button with:

• The image needs to be more outstanding and have a higher quality that represent your soul of brand "Mrs Fashion"
• The call-to-action (CTA) button must be prominently displayed with a clear message.
• The CTA's wording should motivate users to engage or experiment, encouraging exploration over immediate purchase.

👉 Consider incorporating a call-to-action (CTA) button in this section and centering the block content within the section.

2. Adding  customer review section of the homepage

I noticed that you added some review notifications for your store but I highly recommend you add more one section of customer review at the bottom of the homepage to increase trust for your new customers. Adding one could significantly improve the customer experience. It helps to organize content clearly, making the overall page look more structured and professional. This simple addition can enhance usability and make your store more user-friendly, potentially increasing customer satisfaction and engagement with your reviews.

3. Newsletter section

Ensure you offer benefits that create a win-win situation for the customer. Use enticing content like "enjoy a 20% discount" to motivate signing up for the newsletter.

For example:

4. PROMOTION

You can create a promotion strategy to engage customers more to improve the checkout rate of your store:

• Create a free gift pop-up for BOGO (Buy X get next X free, Buy X get Y 50% OFF)
• Create gifts auto-add based on cart amount: Spend $100, get a gift
• Create volume discount with quantity breaks: Buy 2 get 10% off, buy 3 get 20% off
• Use the FOMO countdown timer & promotion banner to increase add-to-cart rate
• Build trust with a variety of pop-up notifications such as visitor counters, order counters, and low stock alert,etc

I trust these recommendations will assist in enhancing your website's conversion rate. 

If my answer is helpful, please let me know by accepting the Solution and giving a Like !!!

[WizzCommerce_Co]

HI @MrsFashion ,I want to apologize for the lack of polish in my initial feedback!

If you still need assistance, you can refer to the advice for your store provided below:

1. Improve the Hero Page

Currently, the hero banner lacks appeal. A more effective layout could include a Background Image, Heading, Paragraph, and Button with:

• The image needs to be more outstanding and have a higher quality that represent your soul of brand "Mrs Fashion"
• The call-to-action (CTA) button must be prominently displayed with a clear message.
• The CTA's wording should motivate users to engage or experiment, encouraging exploration over immediate purchase.

👉 Consider incorporating a call-to-action (CTA) button in this section and centering the block content within the section.

2. Adding a customer review section on the homepage

I noticed that you added some review notifications for your store but I highly recommend you add more one section of customer review at the bottom of the homepage to increase trust for your new customers. Adding one could significantly improve the customer experience. It helps to organize content clearly, making the overall page look more structured and professional. This simple addition can enhance usability and make your store more user-friendly, potentially increasing customer satisfaction and engagement with your reviews.

3. Newsletter section

Ensure you offer benefits that create a win-win situation for the customer. Use enticing content like "enjoy a 20% discount" to motivate signing up for the newsletter.

For example:

4. PROMOTION

You can create a promotion strategy to engage customers more to improve the checkout rate of your store:

• Create a free gift pop-up for BOGO (Buy X get next X free, Buy X get Y 50% OFF)
• Create gifts auto-add based on cart amount: Spend $100, get a gift
• Create volume discount with quantity breaks: Buy 2 get 10% off, buy 3 get 20% off
• Use the FOMO countdown timer & promotion banner to increase add-to-cart rate
• Build trust with a variety of pop-up notifications such as visitor counters, order counters, and low stock alert,etc

I trust these recommendations will assist in enhancing your website's conversion rate. 

If my answer is helpful, please let me know by accepting the Solution and giving a Like !!!

[INA_MSWEB]

Hi @MrsFashion Thank you for reaching out for assistance with your Shopify store. I understand how challenging it can be to see significant traffic but not convert it into sales. Based on the details you provided, here are some insights and actionable strategies to help improve your conversion rate.

1. Optimize Store for Conversions:

• User Experience (UX): Ensure your website is easy to navigate, with clear call-to-actions (CTAs) and a seamless checkout process. Analyze your site’s heatmaps and user behavior using tools like Hotjar to identify any bottlenecks.
• Product Descriptions: Enhance your product descriptions by highlighting key features, benefits, and unique selling points. Include high-quality images and videos to better showcase your products.
• Trust Signals: Build trust with your visitors by adding customer reviews, testimonials, trust badges, and secure payment icons.

2. Ad Strategy:

• Targeting: Refine your ad targeting to reach your ideal customer demographics more effectively. Utilize lookalike audiences and retargeting campaigns to engage visitors who have shown interest in your products.
• Ad Content: Test different ad creatives and copy to see what resonates best with your audience. Highlight any promotions or unique aspects of your products in your ads.

3. Coupon Discount on Cart:

The Coupon Discount on Cart app can significantly boost your conversion rate by encouraging customers to complete their purchases. Display available discounts directly on the cart page, simplifying the shopping experience and reducing cart abandonment. Use countdown timers and limited-time offers to create a sense of urgency, prompting customers to make quicker purchasing decisions. Tailor the discount messages and visuals to match your store’s branding, ensuring a cohesive and professional appearance.

4. Analyze and Adjust:

• Data Analysis: Regularly review your store’s analytics to understand visitor behavior and identify areas for improvement. Focus on metrics like bounce rate, average session duration, and exit pages.
• A/B Testing: Continuously test different elements of your website, such as product pages, CTAs, and checkout processes, to determine what drives better conversions.

5. Engage with Your Audience:

• Email Marketing: Implement email marketing campaigns to re-engage visitors who have abandoned their carts or shown interest in your products. Offer personalized discounts or exclusive deals to incentivize purchases.
• Social Proof: Showcase user-generated content, such as customer photos and reviews, on your website and social media platforms to build trust and encourage others to buy.

By implementing these strategies and using the Coupon Discount on Cart app, you can create a more compelling shopping experience that drives higher conversions and ultimately boosts your sales.

If you have any further questions or need additional assistance, please feel free to reach out. I’m here to help!

Best regards,

Ina

[BON_Loyalty]

Hi @MrsFashion,
Thanks for reaching out to the community. I'm Lindsey from BON: Loyalty Rewards Referrals.

Your store and products look stunning! However, I believe some design changes can help you attract more customers:

1. Make the discount bar sticky:

   Ensure it is always visible to your customers wherever they are on the website. This constant reminder of attractive discounts can encourage them to make a purchase.
   

2. Create a sense of urgency with limited-time offers:

   Highlight that your discounts are available for a limited time only. This urgency can motivate customers to buy before the offer expires. For example:
   

3. Enhance your discount visuals:

   Use brighter, more eye-catching colors and icons for your discounts and sales to make them stand out.
   

4. Improve product media:

   Since your products are fashion items, add images that show how customers can style your products, especially your bag collections. This can give customers a better idea of how the items look in real-life scenarios.

5. Broaden your product display:

   Instead of just showing two CTAs for your best sellers on the homepage, use a "Shop Now" CTA that navigates to your best seller collection. And you can also introduce new products/new collections/ or available discounts here. This encourages customers to explore more products in your store. For example:
   

6. Use heatmaps and session recordings:

   Tools like Microsoft Clarity (which is free) can help you analyze user experience and understand why customers leave your store. This insight can guide you in making necessary improvements.

I hope these suggestions help increase your conversion rate. If you find this helpful, please let me know by giving me a 'LIKE.' 😊

Cheers,
Lindsey
BON: Loyalty Rewards Referrals

[AlyssaD18]

Hi there, I am going to give it to you straight.. the origin story you show on your homepage does not seem genuine/true and is completely disconnected with the information that you have listed on your about page. With the amount of fake websites selling clothing off instagram these days, I find your website completely untrustworthy.

The clothes you are picking to sell are cute but overall I would not trust purchasing from your website. There is not a consistent story or branding on your site, it looks like all the photos are just taken from other websites. I would try to use more consistent styling and images for the products you are selling and maybe try to narrow in on a specific type of product and market. 

I hope that helps, just trying to give some genuine feedback. 

[mageplaza-cs]

Hi @MrsFashion,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance.  Here are some recommendations to improve your conversion rate:

Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.

“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a "Buy Now" or "Read More" button. This CTA can be a clickable image with a small amount of text or a simple button.”

1. Monitor Your Cart Abandonment Rate

Additionally, a high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

2. Add favicon logo

A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.

3. Best seller and you customers also purchase

• You should add ATC, add to wishlist, quick view buttons and make discount label more noticeable to encourage customers to buy your products
• Here is a reference:

4. Search bar

• You should enhance the search by making larger product images, including pricing, adding search by brand, search by collection to improve search bar
• Below is a reference

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!

[digital_201]

Hi there @MrsFashion  It sounds like you’re putting in a lot of effort, but let’s troubleshoot some areas:

1. Targeting & Ads: Review your ad targeting to ensure you’re reaching the right audience. Sometimes tweaking your audience or ad content can make a difference.
   
   

2. Landing Pages: Even if your site loads quickly, ensure your landing pages are engaging and lead visitors smoothly to checkout. Check for any barriers or confusing elements.
   
   

3. Product Presentation: Make sure your product images are high-quality and descriptions are detailed. Highlight any unique selling points and ensure pricing is clear.
   
   

4. Trust Signals: Add customer reviews, secure payment icons, and clear return policies to build trust and encourage purchases.
   
   

5. Analytics: Use tools like Google Analytics to see where visitors are dropping off and address those issues.