I reopened after Covid, and have had no sales in 3 months. I have purchased ads, constantly posting on faceboo, pinterest and Instagram .
I am paying out with no returns. Some traffic but no buyers. I am getting fustrated at this point.
I was referred to shopify by a friend, so I moved from one platform about a 8 months ago where I was making decent sales. Now I have zero sales.
At this point I am totally lost as to what to do. Any help would be appreciated.
I'm sorry to hear you've been putting money in and haven't seen a return yet.
I'm not sure which platform you came from but if it was Etsy, you are coming from a platform that has their own search results within their own website so you would had a much smaller pool of results to compete with. With Shopify, you are now in a much bigger pool of search results on Google, so making sure you are found is absolutely key. How do you get found? Proper SEO.
If I take a look at your product SEO, here is what I see:
The issue here, is that a person searching for the type of product you are selling will not type in the words you are using. If I was searching for the first product, I wouldn't type in "Bless This Child Blue", I would type in "Casual Christening Dress" or "Religious Elastic Bottom Baby Sleeper" or "Christian Elastic Bottom Baby Sleeper". For the second example, instead of "Autumn Pumpkin Romper" which is too general (adults wear rompers too), I would type in "Toddler Fall Outfit" or "Kids Ruffle Pumpkin Outfit" or something of the like.
We show how to do this and many other ways to get found on Google in out video:
If you have any questions, you can contact us using the information in our signature. We hope our response was helpful, if it was, let us know by giving us a thumbs up!
Best of luck!
Hello @Bearse, I hope you are doing good. You need to work on your store first and make it more engaging to capture visitors and convert them into paying customers. Here are some suggestions:-
- The home Page should flow better. I would recommend setting it out like this.
Slideshow Image- Collection List- New arrivals, Bestsellers- Testimonials- Newsletter sign up box- Instagram Feed
- Add web push notifications, it will help you to retarget your customers even when they are not on your store without getting their email address.
- Set up Newsletter Subscription with automatic emails with thankyou and discount coupon.
- Enable Social media conversion techniques on the store for better conversion.
- Enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.
- Showcase reviews on the home page or create an exclusive page that will build more trust in visitors.
To implement the marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion.com.
I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.
We are happy to help sellers to increase sales in this BFCM.
I have been on shopify for over a year and have little to no sales. I contributed it to all the hardships going on in the world. But it has not improved. I am paying dearly for a website with no sales. People will respond and tell you to add this or that or you will have some that come in Nd offer to fix it for a fee. I am on facebook, and advertise. But nothing has helped. I am fustrated and thinking about moving to another platform. The only reason I have stayed with shopify is because they have a built in payment platform. But other sites are going in that direction, which will give more options. I have found that shopify is not so cut and dry as stated. You have to add this for a fee and add that for a fee and their shipping profiles are awfully complex. Just to the point it is time to move the shop to another location.
Hope you are doing well.
I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?
Here are some areas where you could consider working on
You should also add a Call-To-Action (CTA) or a Shop Now button to the banner, so that users can be redirected to the relevant product page, without much delay.
Try to showcase your products in your banner. It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types.
You can Improve your product description. People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.
Add an about us page. People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.
Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!