Hello Shopify Community,
Basically, the subject says it. We would love to hear some feedback on our website and it's entirety. We have put hours of works into Qubicara from custom design to advertisement. On top of that, We have worked with a couple of "Account Managers" from various advertising platforms to get the best out of each AD (ex: Snapchat, Google Ads, Facebook). We sadly see the low result, store sessions have spike 1k+ after days of running ads. We have no sales and would love to receive some advice and feedback on what to improve. Here is our website link (https://qubicara.com).
Have seen your site and I will point some of your problems and how to fix:
- The main problem is that you're lacking social proof. There are some ways that can increase your social proof:
+ Have more product reviews (both texts and photos). Reviews are one of the most important parts that make your customers believe.
+ Have social network accounts. I see you only have an Instagram account.
+ Show the Instagram content on your store. The Instagram gallery is a good way to do that. Check this app Shoppable Instagram Gallery, it will help you create one with ease.
- Hope you are targeting the right customers because there are only Men have 14 options, while Kids have only 1 and Women have 4.
- It would be great if you can allow your customers to see more product details faster.
- The women collection is listed again, quite annoying.
- On your product pages, there are some problems here:
+ Two description sections. You only need one.
+ Add Buy Now button
+ I cannot click on any product photos. The bad experience here.
- Consider having live chat support to improve your customer service. WhatsApp can be a good channel to chat with your friends.
App WhatsApp Chat & Abandoned Cart will help you do that.
Hope this helps!
Thank you for the feedback, will quickly take action.
Also, are not seeing Facebook and Pinterest icons? Just curious as it shows on multiple devices of ours.
We went ahead and made those changed as you suggested @AllFetch. We again appreciate the feedback! We would love to hear more!!
Hello @Qubicara, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:
You should start using eCommerce marketing techniques to convert the traffic into customers:
Hope this helps!
If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.
I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.
We are happy to help sellers to increase sales in this BFCM.
Sorry to hear, that has to be really discouraging. When you put money in, you definitely want a return on your investment, so I feel for you.
First, the organization of your store needs improvement. When I click on Womens Clothing, I see three photos of a hoodie labelled "Mens".
When I go to beauty, there is no organization into categories such as "Makeup" "Hair". Same goes for your clothing as well.
The other thing I notice is that you are offering a wide range of products on your website, you have Mens, Womens, Kids and Beauty. The selection is limited in each category, the kids section only has one item. I think the mistake people make in selling so many products is that they assume they will appeal to everyone, but unfortunately it has the opposite effect. After weeks and months of plenty of traffic but no sales, store owners are left discouraged and frustrated. Definitely don't want that for you so I'd recommend doing some research, find out what is currently trending and focus on selling that. Make your website, your ads, your social media posts all focused on this trending product. It will make your advertising dollars count if you are able to better specify who your target audience is.
Also, while I'm on ads, you said you are running ads on Snapchat, Google Ads and Facebook, but why? This is another reason you need to establish who your target audience. Different demographics/age ranges spend time on different platforms. If your target audience is on the younger side, get on TikTok, if it's in the 25+ age range - Pinterest, Instagram.. etc. Once you've establish WHO your target audience is, get on the platform where they spend their time and run your ads there.
My last piece of advice is to spend some time on your SEO. The most important piece of selling is getting the right kind of traffic to your store, your target audience. We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions. We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:
We hope our response was helpful, if it was, let us know by giving us a thumbs up!
PS: If you need some graphics for your store for Black Friday, we just released a free pack. They look like this:
They come in 4 different colors and have percentage variations ranging from 20-80% off. You can download them for free when you sign up for our email list.
Happy to provide some quick pieces of feedback;
Hopefully, some of these tips help!
Hello @Qubicara Let me know when you have done some changes. I'll be happy to take another look after you've made some changes!
@Qubicara, If you want I will be happy to set up customer engagement & marketing tools in your store
I hope you’re doing well.
I have inspected your store and here’s my report:
Your store looks really great, you did really well on the visuals of the store. I like the homepage and the flow. Furthermore, I visited the products and found that their descriptions are either copied or not unique.
According to Google, if your products have common or copied descriptions your products will not rank high in the search rating sometimes they don’t even show up in the search results.
Also about your product titles, they look very simple i.e. just the product name but a good product title should have all the essential qualities of the product in the title. And also they help in improving the overall SEO of your store. Take Amazon’s product titles for example they are informative and always show up on top in search results.
Lastly, I would like to talk about your store’s On-Page SEO rating which is really bad. If you wish to make your store more visible and reachable you should have a high SEO rating. Your SEO rating is a combined rating of how well your store will perform in search results higher the score higher the chances of being on the top result. You can improve it by making your Titles and Product description SEO optimized. Other than your product title and descriptions, the most important factor which affects your SEO rating is Meta Description, it's really important and most of the stores don't pay enough attention to it and then complain about the less traffic and conversions.
Meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. The meta description plays an important role in attracting the right kind of traffic ultimately resulting in better conversions.
I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion.
I hope this helps.
Have a nice day