Hi @Alessandra3 ,
I'm Richard - CRO Expert at PageFly Landing Page Builder.
Congrats on your new store. I have just had a look at your store. It’s pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!
1. Make a sticky header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
You see, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, ect. Please consider my suggestion above, you can make your header more center in your screen.
2. Classify the principal and secondary Call-to-action (CTA) button on your Home page
One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they mostly want to take action. This also helps your store to improve its conversion rate.
I found that you have few CTA buttons now, we also can add more CTA buttons in your hero banner, collection list (“View more" or “More detail" buttons) and below your product list (You can add “Buy Now"/”Shop Now" buttons).
Besides, you should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for same level of CTA). The principal buttons should be the most highlighted on your page. The most important CTA could be on the hero banner.
The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. You should show a new section here which includes the attractive products you have.
3. Adjust more content on your homepage
Besides the hero banner, I suggest that you should add more information on your homepage. You should show less of your collections/product lists, they show too much on the same page. Creating a clean and pretty page with some CTA buttons leads customers to explore more.
Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.
About the star under each product, you have few reviews, you should not show this app here till you increase them.
4. Remove one footer on the page.
Please check again, I found that there were 2 sections that can be considered as a footer, you should choose one to show on your page and delete one. Moreover, the Delivery and Return policy should be displayed on the Footer as normal.
To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage
For more information, you can consider subscribing to our channel “Ecom Learning With PageFly” in which we provide you with actionable insights into building your own eCommerce business, including everything from Business Ideation, Product Research, Brand Building to proven eCommerce Marketing Strategies, Store Design and Conversion Rate Optimization Strategies.
I also have a video about picking winning Dropshipping products in June 2021is out now. May it help! We're here to help you thrive in the eCommerce world, one video at a time!
If you find my comments helpful to you, like it or mark as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.
Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies.
Good luck and have a nice day! Cheers!
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Hope the following suggestions will help you
Hello @Alessandra3, Congrats on your new store! This is AiTrillion- an All-in-one Marketing Platform on Shopify. Here are some suggestions that you can implement in your store:
- On the homepage:
- Product page looks good.
- Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store.
Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers. You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.
- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store you can install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions.
thanks for your very detailed feedback.
I find your suggestions very useful
Can you give me a quote to perform these improvements?