Feedback for the launch of my store

Alessandra3
Tourist
4 0 0

Hi guys,
we are ready to launch our shop.
www.mykici.com
I worked hard and built the store myself.
I ask you to leave general feedback, any constructive comments are welcome. Even a few words can help improve.
We are very excited!
Thank you all
Alex

Replies 5 (5)
RichardNguyen
Shopify Partner
1270 176 850

Hi @Alessandra3 ,

I'm Richard - CRO Expert at PageFly Landing Page Builder. 

Congrats on your new store. I have just had a look at your store. It’s pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.

RichardNguyen_0-1621448143801.png

You see, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, ect. Please consider my suggestion above, you can make your header more center in your screen.

2. Classify the principal and secondary Call-to-action (CTA) button on your Home page

One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they mostly want to take action. This also helps your store to improve its conversion rate. 

I found that you have few CTA buttons now, we also can add more CTA buttons in your hero banner, collection list (“View more" or “More detail" buttons) and below your product list (You can add “Buy Now"/”Shop Now" buttons).

RichardNguyen_1-1621448143860.png

 

RichardNguyen_2-1621448143849.png

 

RichardNguyen_3-1621448143870.png

Besides, you should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for same level of CTA). The principal buttons should be the most highlighted on your page. The most important CTA could be on the hero banner. 

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. You should show a new section here which includes the attractive products you have.

3. Adjust more content on your homepage

Besides the hero banner, I suggest that you should add more information on your homepage. You should show less of your collections/product lists, they show too much on the same page. Creating a clean and pretty page with some CTA buttons leads customers to explore more.

Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.

RichardNguyen_4-1621448141725.png

 About the star under each product, you have few reviews, you should not show this app here till you increase them.

4. Remove one footer on the page.

Please check again, I found that there were 2 sections that can be considered as a footer, you should choose one to show on your page and delete one. Moreover, the Delivery and Return policy should be displayed on the Footer as normal.

RichardNguyen_5-1621448136777.png

RichardNguyen_6-1621448142212.png

To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage

For more information, you can consider subscribing to our channel “Ecom Learning With PageFly” in which we provide you with actionable insights into building your own eCommerce business, including everything from Business Ideation, Product Research, Brand Building to proven eCommerce Marketing Strategies, Store Design and Conversion Rate Optimization Strategies.

I also have a video about picking winning Dropshipping products in June 2021is out now. May it help! We're here to help you thrive in the eCommerce world, one video at a time!

If you find my comments helpful to you, like it or mark as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages. 

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. 

Good luck and have a nice day! Cheers!

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


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MS-WEB-DESIGNER
Shopify Partner
3012 181 488

Dear @Alessandra3 

Hope the following suggestions will help you

  • Improve store speed for mobile

mykicispeed.png

  • Overall Font, Color, Spacing, Alignment need to adjust

mykispace.png

  • At footer: Open social profiles at new tab
  • Improve on page SEO
  • Collection page layout needs to improve

  • Product page layout needs to improve

  • Add cart counter and popup, all user to "continue shopping"
  • Cart page layout needs to improve

cartpageexample.png

Click Here to Hire Shopify Store Customization Experts
Boost Conversions & Average Order Value with this
Best App for Sticky Add To Cart
AiTrillion
Shopify Partner
4161 244 729

Hello @Alessandra3Congrats on your new store! This is AiTrillion- an All-in-one Marketing Platform on Shopify. Here are some suggestions that you can implement in your store:

- On the homepage:

  • Add a section of the collection list.
  • Add a section of the trending & new arrival products.
  • Display reviews on the homepage. It helps in building trust with other visitors.

- Product page looks good. 

Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store.

Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers. You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.

Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.

 

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store you can install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

AiTrillion_0-1621508273107.png

If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
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NikHazell
Tourist
3 0 2

Hello Alessandra,

There's a typo in the pop-up 10% off offer;

"Reval" should read "Reveal"

 

Hope that's helpful!

Alessandra3
Tourist
4 0 0

hi Richard

thanks for your very detailed feedback.
I find your suggestions very useful
Can you give me a quote to perform these improvements?
Thank you

 

A.