Hey there, @DARSHANPATEL!
That can be very frustrating. You put all of this hard work into your store and then hit a wall when no one buys.
From experience, visitor experience is going to be your secret weapon here. Asking us is great, but you need to know what’s going on with your visitors. Are you attracting the right traffic? Are you sending them to the right page? What information do they see, and what information do they need?
You do that with things like heatmaps (to see where people click and scroll) and session recordings (to watch what happened during someone’s visit). That combined with things like polls can be incredibly helpful in getting to the bottom of the issue.
First, let’s talk about what you’re looking for:
- You’re looking at the source to filter both heatmaps and session recordings. Isolate that traffic and evaluate what’s happening. Considering you’ve run ads on Facebook, a natural place to start is Facebook.
- Session recordings in particular will be helpful. Watch for the length of the visits and how engaged they are. For those who are most engaged and from Facebook, look closely at the session recording. What happened?
Now, to dive into your store, let’s start with the easy fixes:
- Create and use a logo rather than the text. It’s going to add legitimacy to your site.
- Add value to your newsletter rather than the default text
- Keep your audience in mind. You’re targeting people in the US and Canada, so the dollar sign will come before the price. Instead of 50$, it should be $50. Since there is a currency difference, be sure to say if that matters.
- Lose the “Featured Collection.” Your visitors aren’t going to come for your featured collection, but they will come to see other collections.
- Keep your image dimensions identical. Right now, they are all over the place.
- Add your social media links
Diving in further…
Move the announcement bar up
There’s no way around it. This theme isn’t doing it. The announcement bar should be at the top of the page and linked. You want it to show across all of your pages.
Optimize your main navigation
I think you generally need to find a new theme. Venture isn’t working for you, and a theme change will help give you more opportunities for your main navigation. Because you have three collections, a better main navigation would: Home | Shop All | Beach Accessories | Camping Accessories | Pool Accessories instead. Contact Us may be able to be moved to the footer, but let heatmaps show you more.
Work on your hero image
In particular, limit it to one hero image rather than multiple. A new theme would also let you make the CTA pop. Right now it blends in.
Evaluate your homepage
Use a heatmap to see how far people are scrolling. If they aren’t scrolling, are they clicking on elements at the top of the page? Or are they not getting enough information at the top of the page to encourage them to keep scrolling? For example, should you expand the products on the featured collection? Or should you reformat your homepage?
Watch your policy pages
- Refund policy: Great job linking your email addresses. However, this may be a red flag. A 10-day return policy is very, very short. For some of your visitors, it may be enough to convince them to leave without buying.
- Shipping & Delivery: There are some formatting issues. Also, you’re missing an important figure here - estimated shipping. Your visitors don’t want to find out your shipping costs in checkout. Be upfront with them. For example, you have a deal that there’s free shipping after $50. How much is shipping regularly?
- Contact Us: This is more of an About Us page than a Contact Us page. Move this information into an About Us page in the footer instead. Also, don’t try to write what you think your visitors want to read. Be honest. “...we decided to venture into the world vintage items…” doesn’t relate because you don’t sell vintage items. This is a time to bring out your passion for swimming or that great memory you had from a beach trip that you want other people to share. Get creative.
- The real Contact Us page: Make sure it has your linked email address with a nice message about your commitment and turn around time. Also, add in a simple form that includes name, email address and message. Leave out a phone number field.
Add filters to your collection pages
You absolutely need a way to organize these better and have a way to filter through them. I’m talking filters for things like color, material, use, style, etc. No one is going to scroll for two pages to find a product. They’re simply going to leave instead.
Make the most out of your product pages
- Again, update your specifications. Your target audience (or at least some of them in the US) aren’t going to know kilograms or centimeters. Also, there’s a formatting issue.
- Get away from the drop-shipping description. Add a clever description that ENTICES someone. It’ll take some effort, but the effort will pay off.
- Use a scroll heatmap to see how far people scroll. My assumption is that you have too much content lower on the page, such as the images. Most people are going to look to your gallery for images rather than in the description.
You’re on the right track here. When you add in visitor behavior, you have new insights to lead your next updates that result in more conversions. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
I’m the co-founder of
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