Feedback needed for artist shop

[mdi47]

Hi everyone,

I hope you're all doing well!

I recently launched an online shop, and I would greatly appreciate your feedback. I’m particularly interested in any insights you may have on the following aspects:

• Overall design and layout
• User experience and navigation
• Product presentation
• Loading speed
• Mobile responsiveness
• Any other suggestions for improvement

Your expertise and opinions mean a lot to me as I strive to make my shop the best it can be. Thank you in advance for your time and valuable feedback!

Best regards, Matthias

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:

1. Announcement bar Missing for Special announcement or promotion 

2.Favicon missing

3.Wishlist missing

4. Social media Icon missing

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully. Home page is very clumsy.
1. Add featured products on the home page with an add to cart button.

2.Featured Products / all Title should be Optimized and Seo Friendly

3.Product images should be aligned.

4.Add a featured collection on your home page.

5.Add sticky add to cart button on home page collection features.
6. Add a Lead magnet section on Home Page
7.If Possible, add Instagram feed on the home page.

8.Add customer reviews on the home page to gain the trust of the customer.

9.Highlight the USP of your product or service.

10.Footer must be compact and informative and should contain all the important links like - About us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ.

Collection and Product Page:

- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout
- Add Trust Badges below add to cart or Buy now Button
- Add Mouseover on 2nd image Features  

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 31 which means that attention is required here. A well-optimised site rates 60+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

[PageFly-Garcia]

Hi @mdi47 

I'm Garcia from PageFly, a Shopify Advanced Page Builder App. With my experience in Conversion Rate Optimization (CRO), I have some suggestions that I hope will help increase your conversion rate. Generally, your website has an incredibly artistic and creative layout and color scheme.

1. Home Page:

• Add a Favicon: A favicon acts as a visual representation of your brand, increasing brand recognition and providing a professional appearance. When users have multiple tabs open, a distinctive favicon makes your website easy to spot and return to.

• Optimize Running Text: Ensure the text pauses on hover, and avoid having two lines of running text simultaneously, as it can be visually overwhelming for users.
• Optimize Product Descriptions: by use bullet points, Use Bullet Points, organize the content with clear headers and subheaders, write in short paragraphs to improve readability. Each paragraph should cover a single point or idea, use bold or italic text to emphasize important details and incorporate Visuals

• Include a Collection List: Each collection should feature 3-5 products.

Reference

2. Product Page:

• Simplify Product Descriptions: Your product descriptions are currently text-heavy, which is not optimized for mobile devices. Organize product information in a logical order, making it easy and quick to skim.

• Use Images/Icons: Summarize benefits using images or icons instead of text.
  

3. Collection Page:

• Add Filters: Include basic filters such as price range and product type to make it easier for customers to find what they are looking for.

4. General:

• Include Testimonials: Adding customer testimonials can build trust and credibility.
• Highlight Your Unique Selling Proposition (USP): Make sure to highlight your USP on the home page. Since you sell artwork, you might consider ideas like emphasizing the uniqueness or exclusivity of your pieces such as Emphasize the Artist's Story, customers are often interested in the artist's background and what drives their creativity or  as you offer custom or commissioned art pieces, make sure this option is prominently displayed. This can appeal to customers looking for unique and personalized artwork …

I hope these suggestions are helpful and contribute to increasing your conversion rate.

Cheers,
Garcia