I have finally completed my website and have started advertising it. Here’s the problem... I see I’ve had 500 visits this month and zero sales. Is there something I’m missing or does that mean I’m marketing to the wrong people? Does the website have a problem or do I? 😂
Hope the following suggestions will help you
Hello @Crosshouse ,
I observed few points, I hope those will helpful for you.
-> Your website home page looking not trustworthy, I suggest You can design more accurately and trust worthy.
-> You have sales or not! you can regularly post your product related video's or posts into social media pages, it will help increasing of your followers you can convert your followers to customers by giving discounts.
-> And You can begin giving dedication focuses to your customers on various credits like joining, subscription, making a buy, taking into account message pop-ups, sharing or following via web-based media mean referral rewards. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. This energizes rehash buys which expands deals and helps in holding your customers.
-> You can add the item reviews under product page, Item reviews can help give customers that additional propel they have to confide in your online shop and finish their buy. I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Tuecus. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.
- Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign-up box, Blog Posts, Instagram Feed & footer.
- Add quick links in the footer menu.
- Add product categories/collections here. Also, create a drop-down in the shop option in the left navigation bar. It will make your store easy to navigate.
- Add high-quality images all over the website.
- On the product page, add multiple product images.
- Your store lacks customer engagement. Add these customer engagement tools:
If you would like to implement the above features/ customer engagement or marketing tools in your store you can install the all-in-one Shopify app AiTrillion. If you have any questions, feel free to ask.
When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.
I'd recommend adding in a homepage banner. That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment.
Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram.
POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:
I think this is your main issue. There is little selection for products. You have bed sheets, a small selection of similarly designed sunglasses, apparel and smartwatches. As you know, smartwatches, sunglasses, bags and apparel can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a smartwatch or a handbag in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
Sell locally first to get those first online customers and to bring in reviews. You can advertise by joining local community groups, Facebook buy & sell pages, joining online trade shows (and in person when you are able).
Make sure to include a business card with every purchase that includes an incentive (such as a percentage off) for their next online purchase. This encourages people to purchase through your online store and that way the next time someone comments on a product you’ve made, they can refer them to your website that they now know you have.
Here is a video on how to create discount codes:
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at email@example.com for more information.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
After review of you store, I will advise you to install some social proof apps on the store. Most of the buyers will not buy if they did not found the site authentic. For first time buyer's you have to win their trust and social proof are great way to achieve that.
Also, you have not added any push notification app pan your store.Push notifications have high conversion rate. Most of the visitors just leaves after adding product to cart without purchasing it. Push notifications are great way to remind them of their abandoned cart and nudge them to complete the purchase.
You are really missing out with this core functionality which could easily recover some lost sales for you.
There are plenty of app on appstore which are offering push notification either for free or for very reasonable price.
I will recommend https://apps.shopify.com/cartbite
This one is offering abandoned cart ,back in stock and price drop notification on push and emails.
If this is helpful please up vote the answer so that other merchants can get benefit from it too