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Feedback needed please

Solved
Tatiana21
New Member
1 0 0

Hello, 

I would like to ask if someone can take a look at my shop and tell me what to improve since I practically have 1 sale a month.

I would really love to hear opinions on my baby and children clothing boutique:

https://princess-tara.com/

 

Thank you in advance 😊

Tatiana

 

Accepted Solution (1)

Accepted Solutions
EcomGeeks
Shopify Partner
1070 143 333

This is an accepted solution.

Hey @Tatiana21,

Congratulations on the sales thus far. Even though they aren't where you want them to be volume wise, you have made sales so this proves there is potential so well done! I've taken a look through your store and have some feedback for you.

princess-01.png

Your main issue is you need sales so here is what I would do if I was in your position.

I’d start local.

I’d post online to local community Facebook pages, marketplace, join any handmade groups, etc. If there are online markets I would join them and definitely in person when they are up and running again.

I’d connect with other small handmade businesses in my area and ask if they want to collaborate to put together baby shower gift baskets. You’d add a onesie or gift card they might add a handmade toy, another person might add a hat or headband, etc. 

I’d also approach local small businesses/gift shops to see if they are interested in carrying a selection of your products or collaborating with you.

With everything you do locally, make sure to include a business card with a discount for their next online order. This will create awareness that you have an online shop. Here is how to create a discount code: 

You could also offer incentives such as free local delivery:

If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:

I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. Here is a video on how to add a free review app to your store:

Another thing you could do for marketing that would help you expand outside the local umbrella is to create videos of you making your products. You could either make them tutorials, teaching others how to make personalized apparel, which could potentially lead to a different type of income for you (a course) or you could do a voiceover and talk about something you are passionate about that will resonate with your target audience. This can be talking about parenthood, maybe business advice, something about you personally or etc.  You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.

SEO
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you  reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here: 

SHIPPING
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information. 

FAVICON
I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:


I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

Website | Email | YouTube | TikTok | Facebook


View solution in original post

Replies 3 (3)
Tuecus
Shopify Partner
2589 78 376

Hello @Tatiana21 ,

I just had look into your website, It's looking great. I have few suggestions on your website.

-> You can use open new tab on the links on the footer section and items on grid page, then customers are spent more time on your store.
-> You can Add attractive blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> If you have sales or not, I suggest you can regularly post your product related picture or video on your social media pages with trending hashtags, Due to this your followers list will increases. And you can convert those are into your customers by giving % offers.
-> You can begin giving dedication focuses to your customers on various credits like joining, subscription, making a buy, taking into account message pop-ups, sharing or following via web-based media mean referral rewards. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. This energizes rehash buys which expands deals and helps in holding your customers.

Hope this will HELPFUL!!

Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Tuecus. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.

Thanks,
team Tuecus.

Apps Developer Team |
@Elist eBay Integration
@Tuecus-Customer Page
@Aliexpress Dropshipping & More
If the my answer is helpful to you? Click Like/Accept Solution to let me Know!!
AiTrillion
Shopify Partner
4161 244 729

Hey @Tatiana21This is AiTrillion- an All-in-one Marketing Platform on Shopify. 

- Instead of simple text, add a call to action button on the banner image. 

AiTrillion_0-1623050613814.png

- Add a favicon.

- Your store looks professional, the layout is good, and is easy to navigate.

Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions. You can send back in stock and price drop alert notifications to bring customers back to your store.

You should add a loyalty rewards program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on first purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.

Integration of loyalty rewards program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales in your store and retain the customers for the long term. 

 

If you would like to implement the above features/ customer engagement or marketing tools in your store, you can install the all-in-one Shopify app AiTrillion. Bring all your marketing efforts to one place and don't bear the hassle of managing multiple apps in your Shopify store.

P.S- If you need help with setting up the features, I will be happy to help.

If you have any questions, feel free to ask.

Sachin D | Shopify Growth Expert @ AiTrillion

- Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
.
- 13+ Shopify Apps launched on app store.
EcomGeeks
Shopify Partner
1070 143 333

This is an accepted solution.

Hey @Tatiana21,

Congratulations on the sales thus far. Even though they aren't where you want them to be volume wise, you have made sales so this proves there is potential so well done! I've taken a look through your store and have some feedback for you.

princess-01.png

Your main issue is you need sales so here is what I would do if I was in your position.

I’d start local.

I’d post online to local community Facebook pages, marketplace, join any handmade groups, etc. If there are online markets I would join them and definitely in person when they are up and running again.

I’d connect with other small handmade businesses in my area and ask if they want to collaborate to put together baby shower gift baskets. You’d add a onesie or gift card they might add a handmade toy, another person might add a hat or headband, etc. 

I’d also approach local small businesses/gift shops to see if they are interested in carrying a selection of your products or collaborating with you.

With everything you do locally, make sure to include a business card with a discount for their next online order. This will create awareness that you have an online shop. Here is how to create a discount code: 

You could also offer incentives such as free local delivery:

If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:

I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. Here is a video on how to add a free review app to your store:

Another thing you could do for marketing that would help you expand outside the local umbrella is to create videos of you making your products. You could either make them tutorials, teaching others how to make personalized apparel, which could potentially lead to a different type of income for you (a course) or you could do a voiceover and talk about something you are passionate about that will resonate with your target audience. This can be talking about parenthood, maybe business advice, something about you personally or etc.  You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.

SEO
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you  reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here: 

SHIPPING
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information. 

FAVICON
I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:


I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

Website | Email | YouTube | TikTok | Facebook