Feedback of my store

[Alison_OCH]

Hey All,

I have been working away on my store for a while now. I have had some small success but things have certainly stalled.

I have started FB ads again in addition to google search and I am not finding much success.

I have gone through some other posts to see what I can change and I certainly got some valuable insights! So I have made those changes. I think its certainly looking better but something just not sitting right. I do have fixing the add to cart to make it more obvious flagged, just need to figure out how, 

I was hoping to get some feedback on my design and also on my offering. I have installed hotjar so I can see some sessions and what people do. They are looking around, which to me suggests interest but they arent converting.

website here: https://onlycushionshere.com.au/

Thanks so much in advance

[gandharv1 · Accepted solution]

Hi, 
I am piloting a tool to do detailed Website Content Audits for landing Pages (https://www.saleso.ai/product/website-content-feedback-tool ). As a part of that, generated a detailed report for your page here - https://drive.google.com/file/d/1a-NX8f2p03M5adjogCeE_Os4SPd0Fjkh/view?usp=sharing. If that is cumbersome, you can also find a summary here - https://drive.google.com/file/d/1cPbWjo9OmuOqxHSjnJ3rCSo7m6H37-2l/view?usp=sharing. Hope this is useful to you. If possible, do give me feedback on it.

[Alison_OCH]

Thanks the report provided was very detailed. I liked the reasoning as to why some things were issues and places I have done well.

Ill be working through this to see what improvements I can make.

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:
1.Wishlist missing.

2.Social media Icon missing.

3.Attractive logo missing.

                           You can follow this

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours can be more enhanced by adding slides or attractive banners.
1. Add featured products on the home page with add to cart option.

2.Add Meta Description for all Products.

3.Home page needs to be organized properly to give an attractive look.

4.Add sticky add to cart button on home page collection features.
5. Add a Lead magnet section on Home Page.
6.If Possible, add Instagram feed on the home page.

7.Add customer reviews on the home page to gain the trust of the customer.

8.Highlight the USP of your product or service.

Collection and Product Page:
- Add Product Review on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout.
- Add Trust Badges below add to cart or Buy now Button.

- Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping.

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 56 which means that attention is required here. A well-optimised site rates 70+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

[PageFly-Garcia]

Hi @Alison_OCH ,

I'm Garcia from PageFly - Shopify Advanced Page Builder App. 

Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as follows:

Homepage

Hero Section

Your hero section has minimal text and images with a general "SHOP" CTA. Consider adding a clear, compelling headline that communicates your unique value proposition, such as "Beautiful, Quality Cushions for Every Space." Ensure the CTA button is prominently centered and stands out with a contrasting color. Add a subheadline highlighting key benefits like "Free Shipping on Orders Over $130 | 30-Day Money-Back Guarantee."

Featured Products

Limited visibility of key products. Consider adding more products, selecting higher-quality images, adding brief descriptions, and using a product slide section. This will help highlight popular items and increase the purchase rate. And change the buttons to say “Add to Cart” instead of “Choose Options.” "Choose Options" implies that the customer will be redirected to another page, which isn't ideal for a smooth shopping experience.

Add more section:

• Testimonials: You should add a testimonial section featuring quotes from satisfied customers along with their names and photos. This can help build trust and credibility, encouraging new visitors to make a purchase.
• Benefit bar: Add a benefit bar near the top of the homepage, highlighting key benefits like "Free Shipping Over $130," "30-Day Money-Back Guarantee," and "Wide Range of Designs." This reassures visitors and addresses common concerns immediately.

Product Pages

Product Images and Videos:

Only static images are used but at the homepage, you are using animation effects. So Including high-quality images from multiple angles and short video clips showing the product in use will help customers understand the product better and can reduce return rates.

Also, for a better look, your page should use consistent fonts.

Benefit bar

You should break down the main points in the benefit bar into short sentences and categorize them. This makes it easier for readers to quickly scan and understand. You can refer to our template for guidance.

For example: 

Button Styles

Your button styles are Inconsistent. Use a consistent style for all CTA buttons across the site to create a cohesive look and feel. This improves user experience and helps users identify actions quickly.

One more thing, your product page needs urgency elements. Add features like "Only X left in stock" or countdown timers for limited-time offers to encourage faster purchases.

Overall, your page has a lot of information, but to attract more organic traffic, you need to invest in building your brand and SEO. Additionally, it's important to have a marketing plan to distribute your page to a wider audience.

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers!

Garcia | PageFly Team