Feedback on my discounted offer popup

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I'm having a popup to cross sell another product on my store, it looks something like this, can someone give me feedback: 

Reply 1 (1)
Shopify Partner
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Hey there, @Erik_dunn!  

Welcome to Shopify! You’ve come to a great place for feedback.

Now, to answer your question, I’m not a fan of your pop-up. It’s missing a big part of the customer journey and impacting the customer experience. Think of the goal of your popup. Is it to get the customer to add the product to their cart? Or learn more? 

Your visitors want a smoother journey. 

  1. Why shoes? You’ve introduced a new product to them, but is that what they were looking for? I see in the cart there’s a chocolate mold, but you’re promoting shoes. How do you trigger this popup?
  2. How can I see more about the shoes? Your visitors need more. There is no information. No sizing chart. No reviews. It’s missing the core of what visitors need to add it to their carts.
  3. Why order from the pop-up? Again, visitors need more information. Instead of ordering from the pop-up, encourage them to click to learn more or check it out for themselves. 

If this is live, I would suggest using visitor behavior to really dive in. See who is seeing it and how they are responding with tools like heatmaps (are they clicking on it?) and session recordings (what do they do before and after being shown it?)

Upselling and cross-selling can be very successful, but it has to be done well. And it has to make sense to the visitor. 

I have some other concerns in general: 

  • Product name: This just screams dropshipping with keyword stuffing. It’s not a good experience
  • Special offer: This is a gimmick that doesn’t work. I bet you that if this person came back later, especially on a different device, this same pop-up would show with the same timer. 
  • Again, keep in mind your customers. You really need to make sure you’re targeting the right people at the right time with the right offer. If I’m buying chocolate molds, shoes aren't on my radar. I don’t know your store at all, but focusing on a niche is key. This may just be an example that you’re using, so it’s hard to tell. 

I saw in your last few questions that you’re on the hunt for the best strategies and tools to make the most of BFCM. If your store is live, I would put in place some sort of visitor behavior tool to make sure you know what people experience to maximize your website AND monitor for pain points during BFCM.  Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.

I hope this helps! Good luck!

Cheers - Danny

I’m the co-founder of Lucky Orange, one of the top recommended Shopify apps to grow sales. More than 26,000+ merchants use our app and have left us more than 600 5-star reviews.

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