Hey there, @Erik_dunn!
Welcome to Shopify! You’ve come to a great place for feedback.
Now, to answer your question, I’m not a fan of your pop-up. It’s missing a big part of the customer journey and impacting the customer experience. Think of the goal of your popup. Is it to get the customer to add the product to their cart? Or learn more?
Your visitors want a smoother journey.
If this is live, I would suggest using visitor behavior to really dive in. See who is seeing it and how they are responding with tools like heatmaps (are they clicking on it?) and session recordings (what do they do before and after being shown it?)
Upselling and cross-selling can be very successful, but it has to be done well. And it has to make sense to the visitor.
I have some other concerns in general:
I saw in your last few questions that you’re on the hunt for the best strategies and tools to make the most of BFCM. If your store is live, I would put in place some sort of visitor behavior tool to make sure you know what people experience to maximize your website AND monitor for pain points during BFCM. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny