Feedback on my first dropshipping store

r-and-p
Tourist
7 0 3

Hi everyone,

I have recently launched my first (pet) dropshipping store.
I am promoting it through Facebook and Instagram: I'm getting a lot of visitors but I only sold 3 products in almost a month.
I was wondering if I could get some feedback as many times other people see problems or possible improvements that you simply can't.

Thanks in advance.

 

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Ollie
Shopify Staff
Shopify Staff
276 39 49

Hey @r-and-p.

 

Thanks for reaching out.

 

I appreciate that you have included the URL to your online store. You have a beautiful store, by the way! Looking into the store, I noticed that you do not have an announcement bar. This is a great idea to include a call to action like the announcement bar as you can let your customers know of any free shipping offers or discounts available. It can definitely encourage a purchase from your new or returning customers.

 

Secondly, I noticed that you have an image with overlay text as the first viewable image when you enter the store. You can add a slideshow section to showcase some of the products that you are selling on the store. You can add the slideshow section by navigating to the Theme Editor by selecting Online store > Customize.

 

Lastly, I checked to see if you had a favicon set for your website. A favicon is a small square image that represents a website in web browser tabs. If you take a look at the top tab bar of your browser right now, I’m sure you’ll see several favicons! Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website. You can click on this link to read instructions on how to create and add your own favicon your store.

 

Let me know if you have any questions.

Ollie | Social Care @ Shopify 
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UpPromote
Shopify Partner
84 2 14

Hi @r-and-p,

This is UpPromote: Affiliate Marketing - The no.1 Affiliate marketing on Shopify app store.

Firstly, congratulation for your first online business. It would be hard at the beginning. Most other business would be same as you in the past, and now they are successful. So be patient!

I have just taken a quick look at your website and I picked up some plus points are:

  • You have story of your store. That would be good to inspire customers. I also have same feeling when visiting your website.
  • You have valuable reviews, start rating. That's good to increase customer's trust and persuade them to buy your products.
  • The footer is great. Have enough important information.
  • Have FAQ, a prominent search bar that helps the customers effortlessly find what they need.

On other hand, here are some suggestions that you could consider improving and hope that the conversion rate is increased accordingly.

1. Setting a sticky menu 

If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky. This helps customers to reach out to the menu and access the navigation bar conveniently. 

Screen Shot 2021-09-23 at 21.39.29.png

2. Showing your products to your homepage

You should show some feature products to your homepage to attract customers and they will know what are you selling whenever they go to your website.

3. Dividing your products into small categories

You can divide your products into small categories. 

4. Marketing strategy

With the marketing strategy, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. 

Tip 1: Increase Shopify sales with popup promotions

After creating upsell bundles and discounts, the next step is to start spreading the word. Popups are a great way to draw your customers’ attention towards these promotions and offers. 

Some people believe that popups can be pesky, driving customers away. This might be true for those who are using them incorrectly. But when done in the right way at the right time, popups can lead to the conversion of 40%  of your store’s visitors into customers. All you need is the right Shopify app to increase sales.

UpPromote_0-1632408615571.png

 

Tip 2: Using Affiliate Marketing

You can add the affiliate registration form on the shop menu , so any visitors who visit your site can easily approach your affiliate campaign.

Your affiliate can create an account and log in right in your shop, which is really simple and convenient.

UpPromote_1-1632408692042.png

Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

Why using Affiliate Marketing helps to boost sales?

Cost-Effectiveness

Affiliate marketing may be the most cost-effective form of advertising since you’re only paying for results. In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

Sales

Generating an affiliate program allows you to tap into potential sources of traffic and revenue that you would otherwise not be getting. This is especially true of physical products, for which affiliates can do product review blog posts or videos, for example.

UpPromote_2-1632408745826.png

Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

 

I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

 

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing

 

 

 

 

 

 

 

UpPromote: Affiliate Marketing - the best Shopify affiliate app
- The powerful tools to support Shopify merchants to build, manage and succeed effectively with affiliate marketing.
- At the moment UpPromote reaches 35K+ merchants used; and 724K+ affiliates signed up, and 25M clicks recorded.
AllFetch
Shopify Partner
630 60 239

Hi @r-and-p 

I have visited your store and here are my suggestions. Hope they are helpful to you!

Homepage

In general, your homepage looks clear and well-arranged. There is only a few things that you should improve it 

  • Make sticky navigation: The first thing you can improve is to make a sticky navigation menu so that visitors can easily go through important sections. The constant presence of the menu bar reminds users that other pages, ones they probably need, are also available.
  • Showcase some best seller products on homepage: When customers visit your store, they are most curious about our products or services. Therefore, you should put more highlight products on your homepage so that customers can easily approach them
  • Activate Sticky cart: I recommend you activate sticky cart on your website. This enhances the user experience and makes the checkout process simple and easy for them. Moreover, a sticky cart helps to increase the conversion rate by reducing cart abandonment. Try out this app Advanced Sticky Add To Cart for free

Product page

  • Create Bundles:  You can create many product bundles with discounts to appeal to customers. Most customers are willing to buy bundles to get a lower total price. Therefore, don't miss this chance to sell more products and increase your sales. App Product Bundle Volume Discount can help you create bundles at ease. 

That’s all my suggestions for your store. Hope they are helpful to you

Happy selling!

 

AllFetch - eCommerce Order Fulfillment Service - Serving 10.000+ active merchants.
- We offer many solutions to help store owners grow their Shopify businesses.
- Stay updated with AllFetch: Website / Youtube / AllFetch Community / Facebook / Twitter / Linkedin.
Click Like and Accept as Solution if you like! Want to customize your store, contact us at support@allfetch.com

Hi @r-and-p,

I'm Richard - CRO Expert at PageFly Landing Page Builder.

I have spent time exploring your site and I had to say that it's pretty refined. Please send my love to the store owner - Winston. He's such adorable. There are some points that I think that you are doing great and you should leverage.

  • Captivated brand story (I love how you create an inspiring brand story with Winston, which helps you to get a good impression of your potential customers.)
  • Trustworthy reviews with pictures
  • Sufficient info and policies.

I agreed with the above feedback and would like to suggest some additions to your collection page.

1. Creating separate categories

I see that you currently have a small number of products but for advance, it would be nice to have them put in a specific section. I believe that your store will be more developed in the future so better set them out in the first place.

2. Add secondary thumbnail on hover

I find most of your products have variants and without landing on the product page which makes it hard to notice. A secondary hover thumbnail can be used to display the rest of the product variations, such as different color combinations for the ceramic food bowls.

RichardNguyen_0-1632464278602.png

 

“Product Variation” thumbnails can not only reveal that there are more options than shown in the default thumbnail, but also could show a more suitable variation that users can explore in more detail.

3. Include product variations

Adding product vảiations below the thumbnail can help users to be aware when browsing product lists. These variations could encourage users to explore the product further as they offer choices that increase the likelihood of finding a suitable item. 

4. Social feed

As you sell mainly on Facebook and Instagram, it would be a waste not to showcase them on your site. Customers can follow you on social and this could become a way for marketing besides email subscription. You can consider install our free plan and use the Instagram element to showcase your Instagram image collection.

If you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. I hope you could give us a try.

If you find my comment useful, please let me know by giving it a Like. Thank you!

 

CRO Expert at PageFly - Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

Check our Evergreen List of Best Platforms To Sell Online.

Get insightful tips to hit more sales in upcoming BFCM.

CutOutWiz
Navigator
362 28 138

Hello @r-and-p 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product. Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution :)

M, from the Business Development Team of
Cutoutwiz
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