Feedback on my frozen food delivery store

12 0 2

Hi everyone,


Would like feedback on our frozen food delivery store. We run a kitchen where we make frozen meals from real ingredients and offer meal delivery service to our customers in Hong Kong.


Check it out here:

Replies 11 (11)
Shopify Partner
1986 124 435

Hey Gafell,

"A fresh and energetic start", but you still have a long way ahead to reach the pillar of success. Pay attention to the below-mentioned tips to make your store perform well:

  • A "BUY NOW" or "ORDER NOW" Button is an instant "Call to Action" which when added helps in simplifying the checkout process.
  • "Blogging is a great way to inform your audience about your product".Hence, adding some images to your store blog will make it more pictorial and informative.
  • Impart a "sense of expression" to your "About Us" section by adding some store-related images to it.
  • Include links to your Twitter, Linkedin or any other social media business pages as well.
  • You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  • Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
  • Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Good work, Keep it up!

Neha 🙂


Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
Shopify Partner
393 34 153

Hi @gafell 


The idea itself is awesome, and clearly, very relevant now that a lot of people are leaning toward online shopping their foods. It is the very time for you to invest in your business and get the best out of it. 


I love how convenient and user-friendly your site is, it feels cozy and very personal. There are a few things, I recommend doing to take to the next level:


-Improve product descriptions. Write bigger texts there, with some simple commonly used words to help increase SEO. Also write nutrients of the meal. It is quite important for a lot of people to know how many carbs and protein they are intaking. 


-If you have time, start writing blog posts or a little recipe book. Blog is a great way to gain customers and be more visible on the market. It is proven that all great food companies have a food blog. If you cannot do that, than partner up with food blogs. There are a lot of people who simply write great posts about food without referring to any specific brand. 


-I assume you are shipping within HK only, so I am not sure whether it is relevant there or not, but you could create categories of meals that would be "Keto friendly", "Vegan", "Meat based". And you can promote that as well. 


-The items on your store are something that will most likely be purchased by one person several times.For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created account etc.)


-I see that you have quite a lot of followers on your Instagram account, where your customer tag you on their meals that they have got from you. You can display those posts on a beautiful gallery on your homepage, on the product page or on a separate page. It will help drive traffic from your site on to your account and vice versa, and create UCG. 


-Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer



For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. 



 Hopefully, I managed to help you. If so, please let me know by liking this post. 

 Take care and stay healthy ❤️




Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more 

Increase conversions with ease here
Shopify Partner
2481 340 1659

Hi @gafell 

What a brilliant idea in this period of time, love your products 🙂 You've done very well with the general aesthetics, the images are really good.

There're few things I would do to make your store more appealing to visitor:



- Make your search icon sticky: I believe it would be very helpful for search-driven customers and also food is something that people are familiar with and can do search quite oftenGAFELL | for informed eaters | GAFELL | For informed eaters 2020-04-16 15-30-38.png- It's quite hard to read the text in several banners, this one for example:GAFELL | for informed eaters | GAFELL | For informed eaters 2020-04-16 15-32-05.png


- I'd recommend you have fewer banners between your first one and showcase of your products, I have to scroll all the way down to see what products you have.

- Add secondary hover images: The thumbnail or feature image of your product is quite small, so if you have secondary hover image, visitors can see a bit more of the dish.



- Add 2-3 more images to each product: You can add 'in scale' image to help visitors evaluate how big the dish can be, other images can be how it is served to give your visitors a bit more of the context, so they can find it relatable and make them feel like they want to buy it 

- Consider giving zoom function to the product image: many people are familiar with the ingredients of the dish, others are not. People usually rely much on the images to determine the details, before reading anything on your product page.


I think this article can be helpful for you to enhance your product page 


I hope those ideas can be helpful. Let me know if you have question 🙂 Best of luck to you!

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

Check our Evergreen List of Best Platforms To Sell Online.

12 0 2

Thanks so much for all the great suggestions and taking the time to review our site. Gave a bunch of great recommendations to work on

Shopify Partner
1986 124 435

The pleasure is mine! Happy to help you.

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
New Member
2 0 0

Hi Gafell,


I am also putting together a frozen food delivery e-commerce specifically empanadas, can I get an advise from you of what type of packaging are you using for delivery, my delivery have to be a next day or maximum of 48 hours delivery.



New Member
2 0 0

Hi Gafell,


What theme did you use?

New Member
2 0 0

This is the equal difficulty I am having with my boutique. I have contacted Shopify (again, these days) and they're looking into it extra and might be emailing me back you can see on this page.

Shopify Partner
2589 78 376

Hi @gafell 

I came across your store. I would like to suggest few points to increase traffic to store .

Add social sharing feature in both home page and product page.
A buy button gives your customers more convenient ways to purchase.


Try to add social login it makes login easy for customers.

Recently viewed products helps in promoting through messages and mails .To drag customer intension on his favorite products and force him to buy. Here we have added option to show recently viewed products to your customers even if they are not signed-in on shop and product page.

 If you want lifetime customers, you not only have to continuously prove that your product is worth what they’re paying for it, you also have to give them that something extra. Show them that you’re the expert in your field and reward them for their loyalty. Customer reward programs have a very powerful and strong impact on customer retention which also has an impact on your profits. Try to implement reward program.

team Tuecus

Apps Developer Team |
@Elist eBay Integration
@Tuecus-Customer Page
@Aliexpress Dropshipping & More
If the my answer is helpful to you? Click Like/Accept Solution to let me Know!!
12 0 2

Thanks for the feedback!

The theme we are using is called Avenue and I can really recommend it as Ian the developer provides great support and fixes to most problems!

We decided not to use social buttons on our website, since we spend a lot of effort to get visitors to our page, we don't want to loose them and the users leaving the site to facebook/instagram or youtube. 

Shopify Partner
4161 244 729

Hey @gafellThis is AiTrillion- an All-in-one Marketing Platform on Shopify. After reviewing your store here are a few suggestions that you can work on:

- Display the collection on the homepage.

- Add a call to action button on the announcement bar so customers can take an action. 

- Add multiple images on the product page.

- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action.

- Just a heads up! Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

Add a web push notification- It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions. You can send back in stock and price drop alert notifications to bring customers back to your store.

- Give product recommendations on the homepage. This will help you with upselling. 

Add exit-intent popup. Track when someone is about to leave your website and show the visitor an exit-intent popup with attractive offers and coupon code to complete the purchase.


To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions. 

P.S- Free plan available.

Sachin D | Shopify Growth Expert @ AiTrillion

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