This is an accepted solution.
I'm Richard - CRO Expert at PageFly Page Builder. First of all, congratulations on your store. So I've checked your store and I have some feedback on it, and I hope it helps.
Your header has many unused white space that makes the top of your page look uneven. I think you should rescale the logo and header and then make this menu navigation a sticky header. So that when customer scroll down, the header won't cover too much content and customer can quickly come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.
The second thing I want to mention in this homepage is the rich text section. At first I was overwhelm by all the information, and to be honest, it is hard to read, too. If you want to present product features or information, you should add it on product detail. Or make this section 2 column, 1 side is product picture and the other is text divided into block and bullet list.
Since your product is a spec-driven one, I think you should replace this section with product detail section with highlighted features and dynamic Add to Cart button. So that customer can also purchase it right on the home page.
The last thing I would like to change in your Homepage is the Call to Action button below the image section. It is too small comparing to the picture in the same section. You should make it bigger, and maybe add green color or hover effect. Also, align this button in the center of the page.
2. Product page
I like you have the preview and social-proof section in your product page but I think there are some thing we can improve here.
You have images and video under main product media, but it is unaligned, which makes the whole page look messy. The left side has many picture when the right side has too much blank space.
So to improve this BUY section:
And that's my feedback. You can consider checking PageFly - Free Page Builder with 24/7 support live chat to quickly create a more impressive look for your store to really increase conversion. Then you will have lots more time focusing on strategies.
Also please take a look at this guide on how to personalize a Shopify store from PageFly, hope it helps!
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!
Richard - PageFly
This is an accepted solution.
Hope you are doing good. Your store looks nice and here are few suggestions.
Add a favicon which helps to find you when customer has multiple tabs in the browser.
Make a Sticky header for easy navigation. It helps customer to access menu at any time they want.
Include Blog page, blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace, if you have any unique or Handmade product in your store, you can give further exposure to your products.