Feedback on my new store

[anaforlove]

Hi everyone, I am looking for some feedback on my newly launched store. Would love to get some feedback for user experience and any improvement that you'd recommend. Thanks so much!

Website: www.forloveandreason.com

[MikaRob]

Hi @anaforlove 

Your store looks nice, I have some feedback below:

1. Add favicon for your store

2. Add customer reviews. You can use Loox, Judge.me apps to add photos and videos reviews with ratings

3. Add more product description and details on home page. I think the home page has less information

[MS_WEB_DESIGNER · Accepted solution]

Hi @anaforlove,

This is Anni from MS Web Designer - TOP Rated Shopify Experts based in Singapore. We would like to provide some recommendations based on our seven years of experience in providing solutions to over 10000 active Shopify merchants.

We have reviewed your store, and some changes can be made to make your store more professional and attract more customers. Here are they:

Design recommendations-

The home page:
1.A favicon is needed to locate your website easily.
2.The banner picture should be proper size

3. Extra white spaces should be removed.
4.USP (unique selling proposition) should be highlighted to gain confidence from the customers.
5.The trust badges should be added to ensure trust.
6.Testimonials can be added for building trust.

The collection page:
1.Addition of quick view button.
2.Mouse hover the second image for smooth visualization.
3.Addition of product reviews with star rating options.

The product page:
1.Addition of sticky add to cart for better functionality.
2.Review sections.

Cart page:
1.Add terms and conditions to avoid legal issues
2.Add trust badges

Your website speed is very slow. Need to do speed optimization.

Do on page SEO to increase the visibility of your store.  

Check these apps:

We suggest you install a  Free app from the Shopify app store  which provides 'I agree to the Terms and Conditions' before checkout as it makes it easy for the customer to read your terms and policies and for chaos-free shopping.

Voila Shopify app adds a highly efficient cart feature, proven to reduce cart abandonment and boost sales. (Shows multiple Discount coupon codes on the cart page)

Best of luck with your store.

[AiTrillion · Accepted solution]

Hello @anaforlove, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I've reviewed your store and here is my feedback that you can work on:

- Add a favicon. 

- Instagram Feed isn't loading. 

- Add a discount banner to encourage customers to make a purchase.

- Add a review carousel on the homepage. It helps building trust with other visitors. 

- Setup product recommendations on the product page and cart page. This will help you with upselling. 

- Add a call to action button on the announcement bar to let customers take an action on it. 

- Retarget customers with the help of push notifications to reach your customers directly.

Hope this helps and you found my suggestions helpful! 

To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions. 

P.S- Free plan available.

[Dr_S]

Hello, @anaforlove 

I saw your store, It looks good. but you have to work on these suggestions below.


1.  You Need to Add google SEO to your product's name.

I highlighted your product name "Buttoned blouse with detached tie" 
the product name is not good. if I am searching for an off-white color dress on google.
then google not show your product. because you are not added SEO keywords in your product name.

so, you have to add a product name like this :

"off white buttoned blouse with detached tie"
"White buttoned blouse with detached tie"

                                                                                        

2. you don't have multiple currency support in your store.

I saw there are no multiple currency options in your store. you have to enter that option for a better user experience. if the customer is from the United States, Canada, or any other country they do not feel comfortable with your currency. 

so you need to add more currency options in your Store. 















3. Favicon.

firstly You need to add the Favicon to your store. for better user experience.

[anaforlove]

Thank you so much for the feedback! Will check out your app:)

[anaforlove]

thanks so much! Appreciate it.

[EcomGeeks]

Hey @anaforlove,

Congratulations on the launch of your store! I've taken a look through and have some feedback for you.

HOMEPAGE BANNER
That main banner area is prime real estate for selling.  One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

LOGO
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment. This is a service we offer so if you are interested, you can click here for more information.

SITE IDENTITY
Your website currently lacks identity. I would recommend using your (new) logo as an anchor point for the design of your store. Match the fonts in your store to your logo, not every piece of text, not the body text but things like headings or page titles would be good. Pull colors from your logo to use for things like buttons, link colors and your navigation bar. This is going to level up your store even more and make you look very professional.

NEWSLETTER

I don’t recommend having your newsletter pop up upon landing. The reason being is that at this point the visitor hasn’t even had a chance to look around and see if they are interested in what you have to offer. Instead, I’d recommend adding a pop up perhaps at checkout or when they add something to cart and then have your offer for 20% off or offer a secret discount that will be between say 10%-40% off. The other thing about your newsletter pop up is that you have to scroll down to find it. It grey's out your website background which is going to throw the visitor off and they will likely click off before they find the cause.

PRODUCT DESCRIPTION TABS
To add your sizing guide to your product descriptions (automatically for all), you might consider adding tabs. In this video we show you how to do that (no coding!):

PRODUCT ORGANIZATION
I’d recommend organizing your products into collections so that your customers can find what they are looking for. Here is a video showing you how to create collections:

SHIPPING ERROR
At checkout, it appears that you ship worldwide. However, when you move to payment, your get a shipping error (“This order can’t be shipped to your location. Contact the store for more information.”). I would recommend going through on the back end and removing any areas you don’t currently ship to.

PRODUCTS
As you know, clothing can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a swimsuit or a dress in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.

Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery. 

I would think about all your "whys" and what sets you apart (ie. sustainable) and use that in your marketing and in the text in your store.

POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:

PAID ADVERTISING
Here are a few tips to help you with your paid ads:

1. When working with influencers, don’t be blinded by numbers. A large following does not mean success. Be cautious of bringing in “general traffic”, you want an influencer that is in your niche.
2. Remember that every social platform has a primary user demographic. You want to create profiles and run ads on whichever platform your target demographic spends the most time. Check Social Sprout for the 2021 Social Media Stats.
3. Target your ads. Do not make your ranges to broad, know your target audience and dial in to reach exactly who you intend to reach. Remember, high traffic is not a good thing if it’s the wrong traffic.

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!