Feedback on my online store

[TopGiftz]

Please give feedback on my store and recommendations 

Thank you 

www.TopGiftz.co.uk 

Khalsa

[Jayden_20]

Can you send me your real store link for preview

[PageFly]

Hi @TopGiftz ,

This is PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 6 years of providing solutions for about 100.000 active Shopify merchants. 

I have just had a look at your store. Your store is pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Have an announcement bar

Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store.

2. Make a smaller sticky header instead of a fixed one now

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header. If your page is long, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.

However, your menu now takes too much area, it can display to be easier to focus on and to scan. Please check this image about my suggestion.

3. Add more content on your homepage

3.1. Improve your hero banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. Your current images are pretty but I think we can improve it more, it doesn’t show the attractive products you have. 

You should display one CTA button on each slide.

3.2 Have a CTA button on the banner/ slideshow

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

3.3 Add section about your brand story

A brand story helps customers understand more about your business and also helps your store look more professional. 

3.4 Add testimonial - customer reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
• Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product reviews to the page in easy ways

Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.

I found an article for you about third-party apps that are 07 Tools to Boost Your Conversion Rates and the best reviews app for your store.

3.5 Check and reduce forms on one page

You should check again to reduce the subscription forms on your page. Please check the image below, many forms make the customer can not focus on what you want they to do.

To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.

Good luck and have a nice day! Cheers!

[CutOutWiz]

Hello @TopGiftz 

Hope you are doing well! Your shop looks very neat and organized. Good job is done there. The theme matches your products very well.

Here are some areas where you could consider working on

• A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

• People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

• It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

  It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

[AiTrillion]

Hey @TopGiftz, This is AiTrillion- an All-in-one Marketing Platform on Shopify. Here are some ways to improve your store:

- Change the banner image, it's not looking good and attractive. Add a call to action button on it. 

- I would recommend you to go for a white theme. 

- Add a collection list on the homepage. 

- Add a 'buy now' button on the product page. 

- Add announcement bar to highlight important information. Make it clickable and add a call to action button on it to let customers take an action on it. 

- Add a review carousel on the homepage. It helps building trust with other visitors.

- Just a heads up! Enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

- Make sure to reach your customers on the basis of their behavior with the help of email marketing automation. 

-  Use triggers and workflows to automatically send messages to consumers after they take a specific action.

To add the above marketing engagement tools to optimize the conversions of your store there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions. 

Hope this helps!