Hope the following suggestions will help you
Hello @Gemlouhen1, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance.
- Add favicon- It adds legitimacy to your site and helps boost your online branding as well as trust from potential consumers. They are an immediate visual marker for the website which enables easy and quick identification for web users as well as unifies all of the various browser components into a well-branded browsing experience.
- Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign up box, Blog Posts, Instagram Feed & footer.
- Add shipping policy in the footer.
- On the product page, add color swatches.
- Reviews or Testimonials- Add review carousel or testimonials on the homepage. It helps in building trust with other visitors.
- Add reviews on the product page. 90% of people read reviews before making a purchase.
- Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store.
Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers. You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!