Feedback on my store abawear.de

[ABAWEAR]

Hello everyone,

I hope you're all doing well. I'm reaching out to the community to get some insights and advice on improving the conversion rates for my e-commerce store. Despite a substantial ad spend on Meta Ads (over $40,000), I’m not achieving the desired conversion results. Here's a brief overview of my current situation:

store : abawear.de

Ad Spend: Over $40,000 on Meta Ads.
Products: Continuously adding new products.
Current Strategies
Targeted ad campaigns based on demographics and interests.
Regularly updated product listings and descriptions.
Various promotional offers and discounts.
Active social media engagement and content updates.
Optimized website for mobile and desktop users.

Despite these efforts, the conversion rates are not where I’d like them to be. I’m looking for any tips, strategies, or tools that have worked for you in similar situations.

Specifically, I’d appreciate advice on:
Ad Optimization

Any advanced tips for better targeting and ad creatives.
Website/User Experience: Improvements that can be made to the website to enhance user experience and reduce bounce rates.
Product Presentation: Effective ways to showcase products to entice buyers.
Customer Journey: Strategies to better understand and optimize the customer journey from ad click to purchase.
Analytics: Tools or metrics that can provide deeper insights into user behavior and conversion pathways.

Any suggestions, case studies, or resources you can share would be greatly appreciated. Thank you in advance for your help!

Best regards,
ABAwear

[Gojiberry-Amee]

Hi ABAWEAR, 

This is Amee (marketing manager) from Gojiberry - Shopify Survey & Feedback App. 

You are definitely not alone here when struggling with ad optimization. It is difficult to describe in a few sentences, and I happened to write a detail article recently on this very topic. Please give it a read when you have a chance. But to put it simply, effective ads have several components: 

- Targeting: Are you targeting truly the right audience? (As in people who will convert, versus who you think they are) 
- Creatives: Is your ad creative and attractive and makes people want to click on it (what is your CTR versus conversion rate?) 
- Right approach to optimisation: Advertising is a slow game, you would want to test and make small changes incrementally. Ie. make one change and then compare the success of this change, and then make another small change. 

As for other aspects of improvement, I would suggest combining GA4 data with zero party data (post-purchase survey) to make an informed decision before you make big changes to your site. 

Hope this helps! 

Amee | Gojiberry Team 

[MooseDesk]

Hi @ABAWEAR,

Thanks for reaching out to the community. This is MooseDesk - Customer Support Helpdesk/FAQ App. 

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Reconstruct the Navigation Menu:

• Consider grouping sections such as Kinky, He/they, Harness into a new navigation category called "Recommended by Us." This will help your customers differentiate between your general product collection and the curated selections you intentionally promote. Also, you should remove these sections from the Collection navigation category. 
• The "Help" section should consolidate all your FAQ pages.
• Place the "Contact Us" and "Track Order" pages outside of dropdown menus, making them easily accessible.

2. Optimize Your Hero Section:

• Select a high-quality image and include an appealing description that introduces your store and highlights your product's selling points.
• Move sales promotions to a separate section on the homepage. Customers need to first be attracted to your products before they will be interested in promotions.
• Ensure the description is immediately visible without requiring users to scroll.

You can follow this example: 

3. Introduce a Product Collection Section:

• Under the hero banner, add a section that provides a general overview of your product offerings. This helps customers quickly understand what you sell and whether you have what they are looking for. Including a CTA button linked to each product collection page will increase the time customers spend on your website. 

Here is an example for you: 

4. Brief Introduction About Your Store:

• Include a brief section about you and your store. Although you have a "Contact Us" page, a short introduction with a CTA button linking to the "Contact Us" page can increase user engagement and reduce bounce rates.

5. Regular Updates to 'New Arrivals' and 'Trending Now':

• Ensure these sections are regularly updated to give returning customers a fresh experience and highlight some of your best products, encouraging them to buy.

6. Collaboration Banner and CTA Button:

• Place a banner about your collaborations with a CTA button linking to your collaborations page right before the footer. This will encourage customers to explore more of your website even when they are nearly at the end of your homepage. 

7. Revamp the Footer:

• Include a sitemap and your contact information in the footer. This reassures customers of your store's legitimacy and makes navigation easier.

You can follow this example: 

8. Product Page Enhancements:

• Use a slider for product images so customers don’t have to scroll extensively.
• Maintain consistency in product descriptions across all product pages. Include lines about the product introduction, sizing, material information, and style to project a professional image. This will help your customers make decisions quickly and avoid hesitation when buying your products. 

9. Add a FAQ Page:

• Create a FAQ page to address common customer concerns and improve their shopping experience.

To address this, I recommend using MooseDesk, an app for creating unique FAQ pages for your customers. Besides helping you creating your FAQ and Contact us page, we also provide a helpdesk/ticketing system for your customer support. 

Here are some of our templates: 

FAQ page: 

Contact us page: 

Our widget also includes an option for order tracking, allowing your customers to quickly track their orders. 

The best part is that we offer various customization choices so you can customize and match with your store's aesthetics. 

Since our app is now available for free, all current users will be considered as early-bird users and get to enjoy all our current features for free forever!

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

[PageFly-Garcia]

Hi @ABAWEAR 

I'm Garcia, a CRO expert at PageFly Page Builder. I've reviewed your store and have some suggestions to boost your conversion rates (CRO).

GENERAL

• Enhance Button Hover Effects: Your buttons currently have hover states, but they could be more prominent. Use contrasting colors compared to the normal state to make them visually appealing and encourage clicks.

HOMEPAGE

1. Hero Banner Optimization:

• Ensure Full View: The hero banner should be visible entirely within one scroll on desktop. Adjust its size or content to prevent cut-off edges.
• CTA Button Placement: Refine the CTA button's position on the hero banner for better alignment and visual flow.
• High-Resolution Image: Replace the hero banner image with a higher resolution version for a sharper desktop view.

2. Increase Trustworthiness:

• "About Us" Section: Consider adding an "About Us" section to introduce your brand and build trust with visitors.
• Benefit Bar: Highlight your store's unique selling points (USPs) in a dedicated "Benefit Bar" section to showcase your competitive advantages.
• Social Proof: Showcase customer testimonials or social media reviews in a "Social Proof" section to build trust and credibility.

3. Product List Optimization:

• Reduce Clutter: The current product list might overwhelm visitors with too many items. Consider a different layout that showcases products effectively without crowding the space.

For inspiration, you can explore the "Denim House Valentine Version" PageFly template.

PRODUCT PAGE

• Sticky "Add to Cart" Button: Implement a sticky "Add to Cart" button that remains visible as visitors scroll down the product page, making adding items easier and more convenient.

• To ensure our content is accessible and complies with accessibility standards, you can adjust the text color to increase contrast with the background color on mobile devices. Currently, the text color has poor contrast with the background color, making it difficult to read.

  

Hope these recommendations help!

Cheers,
Garcia 

[Peter_Datma]

Hello Abawear!

As the saying goes: you can only improve what you can measure. A lots of stores are focusing only on session/store conversion, a general conversion rate may offer you some visibility but its not helpful when you really want to understand which products are generating views and add to carts, which product have low (or high) conversion or abandonment rates. You need this visibility to be able to take actions in improving the product offer, the pricing or other factors that in the end would result in an improved overall conversion rate. 

Your were asking for analytics tools & solutions, I would suggest to try out our app, Datma, here you can play around with a demo, no signup needed: https://demo.datma.io/shopify/reporting/metrics/1416 - this a direct link to a reports with all products with conversions, add to carts, abandonment rates, but feel free to look around, explore. We also have a free 30 day trial in case you want to test it out on your store's data.

Best,

Peter @ Datma