Feedback on My Store... PLEASE HLEP ME!!!

[baberr02]

I am new to this online business stuff and was wanting to know if anyone would be generous enough to look over my website and give me a little feedback on why I may not be making any sales? I launched back in April and haven't had much success. PLEASE HELP! ANYONE!  

https://piinkplushboutique.com

[LMPTechSolution]

Here are a few things you can improve:

- create stronger banners

- add more sections to your landing page 

- stronger footer

If you like I can do a complete store audit, feel free to reach out.

[baberr02]

I am interested. Could you please?

Thank you!

[EcomGeeks]

Hello @baberr02,

Welcome to Shopify and congratulations on launching your store! Sorry to hear you aren't getting the sales you had hoped, I've taken a look through your store and have some feedback for you that will hopefully give some insight as to why this is happening.

First, your stores first impression.

When you are choosing colors, fonts, the overall look and feel of your website, you have to put personal preference aside and instead design your website around what would appeal to your target audience. Some of the color choices such as the yellow background contrasted by the white product photos are hard on the eyes. If you want to add pops of color, it's best to do it on things like buttons, link colors and your navigation bar. When you start changing background colors and font colors, it quickly becomes too much and starts taking away from where the focus should be - on your products.

Next, your banner. this area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. We recommend having a professional photo of your products (check), a title introducing your brand or product,  a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

Next, your products. As you know, children's clothing can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a dress or a pair of shoes in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers. A person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be if you offer local pickup and delivery, your "reason" as to why people should purchase from you vs the other guy is because you are local and a lot of people are passionate about shopping local and you can get them their product a lot faster. There are a lot of things that make your clothing unique so I would think about all your "whys" and what sets you apart and use that in your marketing and on the text on your store.

In closing there are two things I'd recommend:

1. Start local to get those first few sales. Offer free local delivery and provide excellent customer service. Encourage buyers to leave reviews. You can advertise in Local Facebook Buy & Sell groups or get into Markets when they open (you can use your Shopify store to accept payments in person).

Online, you can expand your sales channels and promote your products on Google Shopping using the AllFetch Google Shopping Feed app (it's free). It allows you to easily syncing your products from your Shopify store to the Google Merchant Center.

2. For future products for your shop, a good product choice should have these qualities:

1. High demand. Look for "problem fixing products".
2. Not easily accessible. Look for products that are not available in stores or online through big retailers or Amazon.
3. Popular. Look for trending products.
4. Good profit margin. We recommend 3x what the product costs you.

I will leave it at that for now but if you would like talk to us 1-1, we offer sessions where take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

[NikkiElizDeMere]

Hi @baberr02!

Here's some feedback for your store. 

Homepage

• Update "define your baby's style" to a more unique value proposition.
  
  “A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.”

Resources for value prop design

Value proposition worksheet
Value Proposition Design book

• The value proposition is difficult to read. Screenshot below.
  
  
• The main is also difficult to read. Screenshot below.
  
  
• The Baby Girls section is difficult to read. Screenshot below.
  
  
• The call-to-action for your hashtag is difficult to read. Screenshot below.
  
  
• The pop-up in the bottom right-hand corner about other shoppers purchasing products is distracting and feels spammy. It doesn't feel like it's truly creating FOMO.
  
  
• The "Join our community" call-to-action is misleading. I expected to click through to forum or Facebook group, etc. rather than an invitation to join the mailing list. You always want to ensure that your call-to-action matches the exact action a visitor can take next.

Product pages

• Add copy to each product page in the form of storytelling (in addition to the product description). This is good practice for both SEO and conversions.

For example: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."

Joanna Wiebe and Alaura Weaver share 11 storytelling elements:

A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)

• Gather and share more social proof in the form of product video reviews written reviews, and photos from customers.

More than 50% of shoppers say online video has helped them decide which brand or product to buy (Google).
67% of shoppers turn to video at least once before making a purchase (Moz).

• Consider offering free shipping on all products and just work shipping into product pricing. 

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.

• Ensure that you don't display any products that are sold out unless customers can share their e-mail address to be notified when the item will be back in stock.
  
  
• Ensure all photographs of products are in high-resolution. According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. 
  
  
• Also ensure that products are shown in context. For example, provide photographs of babies wearing the soft walkers on this product page.

“About Us” page: 

• Talia Wolf shares 4 rules for creating a high-converting "About Us" page that I recommend double checking for your page:
• Make it about the customer
• Talk to your customer, not at them
• Tell the story
• Don’t just say it, show it

SEO

• Ensure that your website meets the standards on Google Search Central.
• For on-page SEO, add original, creative content to your home page and product pages.
• For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.

Moz details Google SEO tips for 2021: 

• Favicon optimization
• Breadcrumb optimization
• Meta descriptions
• Numbers in titles
• <title> boilerplate
• FAQ and how-to schema
• Relaunch top content
• Increase internal linking
• Update old content with new links
• Remove unnecessary links
• Mobile link parity audit
• Invest in long-form content
• Use more headers
• Leverage topic clusters
• Bring content out of tabs
• Core Web Vitals
• Limit sitemaps to 10,000
• Leverage dynamic sitemaps
• Passive link acquisition
• Page-level link intersect
• Be the last click

Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.