Feedback on my store please

7 0 0

Hello everyone,

I have opened a new Shopify store called Dolly & Friends and would be grateful for some feedback.

Many thanks!


Replies 10 (10)
5 0 2

Hello, I think the store looks very professional and minimalistic, which is a good thing. Everything is easy to find, and the website doesnt feel cluttered so its a nice experience all around. The website speed is very good as well. 


Shopify Partner
1070 143 333

Hey @DollyAndFriends,

Very cool product, nice, professional logo and website, I think you have great potential!

When I first landed on your website, I couldn't tell what it is you sold. I saw words like "vegan", "plastic-free" which is great but I was asking "vegan, plastic free what?"


I would make it really clear upon landing (without scrolling) that you sell children's toiletries.

My next piece of advice is to spend some time working on your product SEO. When I take a look at your product SEO, this is what I see and this is how it would show up in search results or social media shares:


By default, Shopify will take your product title and the description and add that into your SEO. The issue here is that a person searching for your type of products wouldn't type "Pink Candy Body Wash Bar" into Google. Some of the main keywords that would appeal to your target audience (ie. vegan, plastic free, sustainable) are missing from your title and description. We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:

Again, great potential, I think you are going to go far!

We hope our response was helpful, if it was, let us know by giving us a thumbs up!

PS: If you need some graphics for your store for Black Friday, we just released a free pack. They look like this:


They come in 4 different colors and have percentage variations ranging from 20%-80% off. You can download them for free when you sign up for our email list.


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7 0 0

Thanks for the feedback, it's really helpful. May I ask where you think I should put 'Children's Toiletries'?  

I will watch the video.

Thanks again!

Shopify Partner
713 68 272

Hi @DollyAndFriends,

Have seen your site and I think there are some parts that can be improved.

- The texts on the announcement bar should only have one line. 


- I don't see your banners (slideshow). Banners are a good section that can show your products and messages. I think you need to take this advantage. Of course, banners have to have CTA buttons. 

- Add Quickview buttons for your products. 


- Instead of this simple gallery, you can consider having an Instagram gallery to show your Instagram account. I've seen your account, and it has so much good content, so don't waste it.

Check this app Shoppable Instagram Gallery. It will help you create one and also make it shoppable. 


- On your product pages, you should add:

+ The quantity section

+ The sticky add to cart

+ More upsell and cross-sell methods

- Consider having live chat support to improve your customer service. 

- If you want to provide your customers with PDF invoices, the app Drag and Drop PDF invoice will help you do that with ease. 


Hope this helps!

Happy selling, 



AllFetch - eCommerce Order Fulfillment Service - Serving 15.000+ active merchants.
- We offer many solutions to help store owners grow their Shopify businesses.

Click Like and Accept as Solution if you like! Want to customize your store, contact us at
7 0 0

Thank you ConveyLego0612, 

Shopify Partner
4161 244 729

Hello @DollyAndFriends, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:

You should have a wide range of products in each collection. Internet shoppers will likely spend more time and more money on your online store if you have a wide variety of products to offer. If you only have a limited range of offerings, you might miss out on making sales. 

The home Page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- New arrivals, Bestsellers- Testimonials- Newsletter sign up box- Instagram Feed

- There is a blank space in the header.

- Increase the visibility of the search box. Don't hide it like a small magnifying glass. 

Some marketing tools that you should add to make your store more engaging & interactive to drive more conversions in your store:

  • Enable Social media conversion techniques on the store for better conversion.
  • Setup Newsletter Subscription with automatic emails with thankyou and discount coupon.
  • Add a reward program for giving points and let customers redeem on their next purchase.
  • Retarget customers even when they are not in your store with the help of web push notifications.
  • Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

Hope this helps!

If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.

I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.

We are happy to help sellers to increase sales in this BFCM.



Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
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34 3 11

Hey @DollyAndFriends, I hope you are doing fine!

Congratulations on your store!

Your store looks absolutely fantastic no doubt there, the home page and layout colors everything is great. One thing that I found odd is that your product titles and their description don't live up to the store's amazing look, if the description is a little organized and descriptive it will surely help customers to understand better about the product. Lastly the product title a good product title should have all the essential information about the product take Amazon’s product titles for example. 

When I was exploring your store I didn't find any description for any product, and also no review section, customers usually find reviews and product descriptions helpful before purchasing any product, and also it's an essential part for building the trust of the customers.

In addition, I checked your website's On-Page SEO score and it wasn't looking good. I'd strongly suggest you work on that along with the products which have useless meta description as meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. Also, the meta description plays an important role in attracting the right kind of traffic ultimately resulting in better conversions and increased sales. 

I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion. 

I hope this helps you achieve your goals. 

Good luck with the store.

Have a nice day!

7 0 0

Thank you Fawwaz.  I shall go through all your points and make some changes.

7 0 0

Hello again, I added Shopify Chat + Ping as suggested, but I can’t see the chat. Can someone tell me where it goes? Thanks.

Shopify Partner
1543 52 436

Hi @DollyAndFriends !

I highly recommend changing the theme of the shop - try this  - offers a wide selection of Shopify themes starting from $180. OOTS themes are well-designed, robust, reliable and flexible. Not only OOTS themes have a minimalistic feel with stunning visual design; they will make your website speed faster and save your time and money. There is a wide variety of themes to choose from to suit your business needs.

If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.

Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.

I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.

Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.

For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

There is a free plan available.

 Hopefully, I managed to help you. If so, please let me know by liking this post.

To test all-in-one marketing platform Growave for free, press Growave