Feedback on my store- Views but no sales

[Safora21]

Hi all 

I’m a new beginner and would need some

advice. So I launched a one product store yesterday with help of Instagram ad gained 55 visitor. I have used Insta add for my other shop which never gained this amount of visitors 

so I’m holding on to that this shop might be doing good since 55 visitors in 1 day ( not even sure if this is a lot of not ) 

My question is why 55 visitors and no sales 😞

maybe my page don’t look trustworthy enough or not looking good?

thank you so much for any advice x 

my page : https://www.petzndulged.com

[Dropshipmate]

Hello @Safora21 ,

I had viewed your website shortly and here are some of my points that I hope useful and you can implement on it easily.

You can use Target blank attribute on the links on the footer section and items on grid page, then customers are spent more time on your store.

You can show Testimonials on home page, And reviews on product page.
Add Testimonials: Creating a genuine testimonials are trust worthy. This is the one kind of marketing communication b/w customer and business person. So you can add efficiently.
You can increase your niche then visitors are spare more time.

Add Blog: You know creating/adding of blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.

Trust Badges: Trust badges your visitors know that your page is legitimate and that any data they share will be collected through secure third-party service providers. Your customers feel they can trust your website, And they are more likely to make a purchase.

Use hashtags on Instagram, It will reaches more people and increasing followers, you can convert those are into customers by providing discounts.

I hope you will catch my points.

Thanks,
Dropshipmate.

[oscprofessional]

Hey,

Hope you are doing good. Your store looks nice and here are few suggestions.

-you can add menu list more, like blog, products etc.

-About us section on home page needs to be good for visitors.

Logo: For Brand identity, you need a proper logo to represent your business as its missing on your website. It's a basic or important foundation for branding your business.

Front Images: Use good quality featured banner images with call to action button to captivate user attention.

Homepage: Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add ‘Call to action banner’ ‘New arrivals’, ‘Top selling products etc. on the homepage to engage users.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customer's trust and help customers to feel more secure in their buying decision.

Social Media Plugins: Integrating more social plugins on your website to increase traffic. Social media make your business visible and it expands conversion. Its a great way to connect with your new and existing users.

Improve ON Page / OFF Page SEO, links, usability, performance & social for increase more conversion & sale (Your page could be better)

Checked your site in page insight, your site score can be more better on mobile.

You need to work on your website performance’s speed. Low mobile page speed may kill your traffic and affect your conversion.

In order to Improve website speed we need to:
- Remove unnecessary code on a high priority basis.
- Compressed images or Defer off-screen images.
- Web Pages need to be Minified.
- Reduce JavaScript execution time
- Minimize main-thread work
- Beware of excessive liquid loops
- Decrease thumbnail image size
- Weigh the benefits of installing another app

By fixing these issues, your website speed score can definitely improve. For more details please check
https://www.oscprofessionals.com/shopify-performance-optimization/

If anything is missed out or unclear then don't hesitate to ask
Thank You!

I hope my feedback will help you!!! If you have any questions, don’t hesitate to ask!!

[MS-WEB-DESIGNER]

Dear @Safora21 

Hope the following suggestions will help you

• Improve store speed for mobile

• Add favicon and logo can be more better
• Overall Font, Color, Spacing, Alignment need to adjust

• At footer:

• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Add Sticky Buy now or add a cart button,Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer in your store.
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
• Product page layout needs to improve

• Do Cart Page Modification with discount code , Gift wrapping , additional cart notes , delivery date picker, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.

• There is no terms and conditions checkbox at checkout. We suggest you install a Free app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes it easy for the customer to read your terms and policies. 

• Do ON PAGE SEO
  

  Boost your sale with this App:

  Voila Shopify app  adds a highly efficient cart feature proven to reduce cart abandonment and boost sales. (Show multiple Discount coupon code on cart page )

[DanBim]

Hi @Safora21, Try adding a signup newsletter popup so customers will get a 10% discount code. You can do it with Klaviyo, this app also can help you with the abandoned carts. 

[Growave]

Hi @Safora21 

Welcome to Shopify! It is a Growave team! Congratulations on opening a new store. I would recommend you implement several features and start using some e-commerce marketing tools in order to increase your sales and drive traffic. I hope that my recommendations would help.

• Add more sections

Add more sections to your homepage. For example New Arrivals, Featured Collection, Reviews, Blog, Rewards, etc.

• Add Instagram gallery on your Shopify Store

Since most of your visitors are from Instagram, I highly recommend taking advantage of that and add an Instagram gallery with pets' feeding bowls on your homepage. Link your profile on Instagram to your store and turn your 2354 profile followers into customers. It will drive traffic to your site as well as to your profile. Showcasing stunning shoppable Instagram galleries across your site will help to increase product discovery, drive inspiration, and boost sales. You can turn your Instagram account and user-generated content into shoppable gallery and allow customers to shop directly from the posts. Example:

• Loyalty and Rewarding program

The loyalty and Rewarding program motivate shoppers to engage more meaningfully with your brand. It allows you to strengthen the customer relationship, increase repeat purchases, turn your customers into loyal advocates, and treat the most loyal customers with the VIP treatments. In general, all those actions are designed to drive high-value purchasing behaviors. One of the most useful features of the Rewards system is the Referral program.

• Add referral program

Once you got your first clients, try to attract more orders through existing ones. Therefore, I recommend using a referral program in order to give your customers an opportunity of sharing your products with friends and getting rewarded for that. Through a referral program, you encourage your customers to help grow your brand community.

For adding the functions above you can use several apps. However, if you want to get all of them at affordable price, try  Growave.  We have 5 great features - Reviews, Wishlist, Rewards & Loyalty, Social Login, a shoppable Instagram gallery on Shopify store.

In order to install a free trial, please press here

[AllFetch]

Hi @Safora21 ,

Congratulations on your new online store on Shopify. I understand that there are lots of expectations about traffic, conversion rate, and sales revenue at the beginning step of running a business. But it takes time to make your store look professional and boost sales. Here are my suggestions for your store. Hope they are helpful to you.

• Homepage

Removing redundant blank space on your homepage. it makes your store look less attractive. Your products look attractive but not various. You had better diversify your product line because it is one of the most effective ways to grow and strengthen your business. In particular, with more products, you have the ability to reach a greater audience and purchasing market. This gives you a deeper and greater hold on your current market, while also opening up to a fresh audience as well.

Besides, you have a business Instagram account and have a number of followers on it. Don’t miss this chance by integrating Instagram gallery feed to your website.  It may help you boost conversion rate and get more followers for both 2 platforms. Try out this app Shoppable Instagram Feed for free in your store. 

• Writing blogs

Blogging is much more powerful than we thought. If you have a Blog section with good content posts on your website. It could significantly improve your website's ranking in internet search results, allowing you to reach out to more people. Organic traffic generated by SEO is a long-term method for increasing your website's conversion rate. You can write posts about how to take care of pets, DIY toys for pets, etc

• Promotional events

To attract more visitors and stimulate sales volume, you should provide some promotional events such as discounts campaign, loyalty program, sales promotion popup, email marketing, etc

That’s all my suggestions for your store, If you find them helpful, please give me a LIKE

Happy selling!

AllFetch 

[collinsmbaka]

Hi @Safora21 

Thank you for sharing your store. I'm happy to share my feedback.

Converting traffic to sales is one of the toughest challenges in running an online store, but your target audience is visiting your store which is good progress. Now you need to focus your energy on how to get these people checking your store to make purchases. Issues with conversion have more to do with your marketing strategies, pricing, and understanding of your target customers.
Check this feedback from a Shopify staff that I think has a lot of useful resources for converting traffic to sales.

To help improve your overall store experience, I will suggest adding a chat app to your store, this will make it super easy for these people visiting your store to contact you. Contacting you via email is usually a long process for a lot of customers. You can easily add a Whatsapp or Facebook messenger link to your store for free. So your customers can just click and reach you if they have any questions.

Good luck and cheers!

[JonathanBecuase]

Hey @Safora21 

Awesome niche and congrats on your store! 

• I would focus on ensuring your product photography is on more of your product pages - maybe see if you can get some friends to model the products with their pets
• Regularly test your site speed and ensure everything is loading correctly.
• Optimize your product pages by adding banners that highlight promo codes or any special discounts, customer reviews or information about the product, directly on the product pages. This will help guide your customers through education on your products. There are some great examples here: https://www.becauseintelligence.com/blog/4-sales-promotions-to-try-today-to-increase-product-page-co... 
• add a blog that would be a cool way to add some organic traffic and feature some collabs
• I would also add some customer reviews, of course as you get them 

[Safora21]

Thank you so much 😊 ❤️

[elizabetta01]

Your products are great! I have a few constructive suggestions that may help get some sales...?

-Choose a photo for your homepage that is clear; your current photo appears a bit grainy;

-Try making your "Ndulged" logo on a single line with "A sustainable upgrade to your pet's feeding bowl" beneath it on its own line; use a more attractive, less utilitarian font;

-Do a little word proofing or have a friend help you--there are some typos and some of the English could be clearer (example: "cultivate a healthy eating": the a is unnecessary); 

-When I see products that have the prices in red, I think cheap and directly from China (not a bad thing)--even if it's on sale, try just keeping it black;

-Your shipping policy is fantastic! You should include that info on your homepage.

Hope this feedback helps--you have a great product! Congratulations on your venture and good luck!