Feedback on my store, Zélie Jewelry

6 0 4

Hello everyone- in March I launched my online jewelry store (, and since then I have had plenty of traffic, but no sales (I had two sales from two relatives, but that's it) I had used Google ads, and while it did bring visitors, it didn't really get my message across about the style, aesthetic, and the customer my store was meant for. In the end, I did a MAJOR overhaul, by getting a new theme for my site (from Debut to Expression), I retook ALL my photos, and I upped my game concerning Instagram and Facebook (I'm using Planoly to post at least 3 times a day, and I like other people's posts). As for Instagram Shop and Facebook Shop, I wasn't approved (honestly, I think it was because I don't have enough Facebook Business Page likes yet, and didn't even have posts on my page, but I can always get it done afterwards) so for now I'm trying to see what I can do with the strength of my store right now. While it has only been a week, I'm wondering what I can do to get sales going, I'm eager to get this inventory out the door! Thanks for any feedback! 

Replies 12 (12)
Shopify Partner
2475 339 1659

Hi @ZélieJewelry

It's PageFly - Shopify Page Builder App here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that these comments can be somewhat beneficial to you in improving your site performance. But first, you can check out this Ultimate Checklist on Best Practices To Optimize Your Conversion Rate .

I/ Homepage

1. Make the Hero Banner fullwidth as it's the first impression of the visitor about your store before jumping to the products. They need to know who you are, what you're selling and what message you're delivering. And having it fullwidth helps the page looks much more open than having white spaces on both sides. 


2. Make the Header and Free Shipping Banner sticky. As the search bar is in the Header, you can consider make it sticky so that customer can reach for it anytime they need to find anything. As well as the Promotion Banner for obvious reason, repetitive display of the offer will eventually push the visitors towards taking action.


3. Make the Heading more prominent in size and styling. The heading helps your customers identify sections inside your store easily, having them same size as other texts does not help in this situation. So I'd suggest increase the font size, set bold and decorate for the Heading to grab the attention of the customers. 


II/ Collection page

1. Add CTA button for Product Lists. CTA buttons serve as a guidance to your customers to know what to do next when browsing through your store.


2. Use Load More instead of Pagination. The majority of the merchants would prefer Pagination but the feature itself poses some difficulties if they want to compare 2 products from 2 pages. 


III/ Product Page

1. Styling the Product Price to be more prominent. The price should be highly visible and that users don’t have to search for it — it should be visible immediately at a glance on the product page or below the Product Title.


Overall, this is a very clean layout website and you must have put a lot of time and effort into this. You can always opt for PageFly Page Builder to build more customized and high-converting landing page. If you find this comment helpful, please give it a like and mark as solution. Wish you all the best!

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

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90 7 31

Congrats on your Shopify store, great products! There are a few things that can attract not only organic traffic but quality traffic that will convert. 

  • I would focus on ensuring your product photography (or any photos on your site in general) are optimized for your site. 
  • Regularly test your site speed and ensure everything is loading correctly.
  • I would definitely AB test your audience 
  • Experiment with your social media and see if you can reach people via Instagram vs Facebook 
  • Ensure your site is optimized for mobile and looks good not only on desktop and mobile, but tablets as well. 
  • Optimize your product pages by adding banners that highlight promo codes or any special discounts, customer reviews or information about the product, directly on the product pages. This will help guide your customers through education on your products. 
Content Marketing -
Because: Grow your Shopify store revenue with Because product page banners
Shopify Partner
717 12 89

Hi @ZélieJewelry 

Hope you're doing good. Congratulations on your new store wish you success too!

I have worked in this industry. Please see my feedback below.

Good Design good name good store good products.

I would suggest you to tweak the menu  little bit. 

Under Shop you can have 

Yellow Gold ( under this add all gold products 14kt gold )

Gold Vermiel ( under this add this category products) 

Does 14kt gold come with a certificate please confirm if yes please add that on the product details page. 

Add contact page.

Add on about page your store image or owners image it creates trust. 

Thank you. 


Vinod Sachdev
Digital Centrics
Digital Marketing Consultant
Google & Bing Ads | Web Design & Development | Conversion Rate Optimization
Shopify Partner
4161 244 729

Hey @ZélieJewelryThis is AiTrillion- an All-in-one Marketing Platform on Shopify. Here are some ways to make your store even better and make people want to purchase:

Good points of your store:

  • great design
  • great items
  • good layout

- Reduce the blank space in the header. 


- You can add a call to action button on the announcement bar to make customers take an action. 

- Add a review section on the product page as people read reviews before making a purchase. 


- Add product recommendations on the cart pages. This will help in upselling. 

For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.



To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions. 

P.S- Free plan available.

Sachin D | Shopify Growth Expert @ AiTrillion

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6 0 4

Thank you PageFly for such a thorough review of my site! I will be implementing the changes you suggested in your post, and hopefully be able to see some results in the next few days! I'll also check out the PageFly App as well! 

6 0 4

Thank you for responding so thoughtfully JonathanBecuase! I will go through each point to make sure that I really optimize my site to attract customers, hopefully I can see results really soon (in the next two weeks fingers crossed!)

6 0 4

Hello Vinods, thank you for your suggestions! I will definitely adhere some of your suggestions- the 14kt gold is marked, but it did not come with any certificate (not typical in my experience with vintage fine jewelry in North America, but I did clearly state and I will also add a picture of the jeweler's mark to show its authenticity and fineness). And yes to the contact page, I was having some issues adding that when it came to using the Expression theme (it's sophisticated but takes me time to fully appreciate all its features!) Thank you again Vinods! 

6 0 4

Hello AITrillion! Thank you for your thorough suggestions, I will look into them further, especially when it comes to the space around the logo, and about adding customer reviews to the product pages, they sound great! Thank you again!

Shopify Expert
24 0 4

Hello. After taking a look at your store I notice that you have it laid out very well. Overall I would just suggest a bigger text with a slightly different font to draw your customers in. I would also add a little bit more about what your store offers and how unique it is. I would also reformat the blog section and add a custom checkout feature.
Shopify Partner
717 12 89

Hi @ZélieJewelry 

You're welcome.

Yes that would be great if you will add 14kt marked in content as well as try to click a pic of your product if possible where it is 14kt marked in your product and add that in product gallery.

Also for gold if your product is from Italy ask your supplier is it Italian gold? if yes mention that too.

I have worked for this industry so i am saying.

Do feel free to contact any further queries.

Vinod Sachdev
Digital Centrics
Digital Marketing Consultant
Google & Bing Ads | Web Design & Development | Conversion Rate Optimization
Shopify Partner
717 12 89

Hi again @ZélieJewelry 

Home page section needs some tweaks

On home page you have the lariat necklace (my fav) below that you have mentioned - "Gold Vermeil AND More!" and in this section you have cal to action as Shop Silver & Gold i feel this needs to be corrected.

Collection is getting repeated too. Add Collection the by type section on home page



Vinod Sachdev
Digital Centrics
Digital Marketing Consultant
Google & Bing Ads | Web Design & Development | Conversion Rate Optimization
426 29 146

Hello @ZélieJewelry 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

  • I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

  • Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

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