I would like to get feedback on my website. I get a lot of traffic(2000+)customers a month. But very little conversion(35-40)orders. I’ve been open since Sept. Is this normal or is my website not promoting sales? Thank you.
Hello @MCCShoppe, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:
- The first fold of the website should always have a call to action in it - And here’s why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions.
- Add a review carousel on the homepage.
- Setup Newsletter Subscription with automatic emails with thankyou and discount coupon.
- Your store looks aesthetically appealing but it lacks customer engagement. You need to add customer engagement tools in your store to maximize customer engagement.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
Your site is beautiful! The earth tones are inviting and everything fits together well. It looks like you’ve been given some great tips from Shopify experts below. Congratulations and keep up the good work!
I'm Richard from AllFetch - a developer team that offers many solutions to help merchants grow their business.
Have seen your store, and it looks great.
However, here are some of my suggestions for you, maybe it can help you increase the conversion rate:
- I cannot see anything from this banner because it's too small. Also, there is no CTA button here.
You can see this banner as an example.
- The title is too small. You can consider adding Quickview or Quickbuy buttons to allow your customers to see more product details faster.
- It's too hard to see those texts. Consider changing the background image.
- Those logos are too small. I cannot see what brands are featured.
- On your homepage, you should add:
+ The section shows the benefits when shopping at your store.
+ Instagram gallery. I have seen your Instagram account, and it looks great. You can have your Instagram feed on your store to show the content. More than that, a shoppable one can help you increase sales.
This app will help you do that: Shoppable Instagram Gallery.
+ The Reviews section which can help you increase the social proof.
2. Product page: You should add:
- Add detailed descriptions for your products.
- Use more Upsell and Cross-sell methods. For example, Product Bundles or Frequently Bought Together.
- Make your policy pages become more clear. I think you should have more than one page for your store policies.
- Try A/B testing. Have you changed anything from the time you launch your store? Keep testing everything.
- Do you research the market? your competitors? This is really important.
- If your conversion rate is too low. Try some promotion events to see how it works.
I believe there is more you could do to improve your store presence. If you are looking for help then feel free to drop me an email at email@example.com.
Hope this helps!
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