Hope you are doing good. Your Store Looks nice and here are few Suggestions.
Add Shop Now (CTA) button On the Hero Banner.
Make a Sticky Header for easy Navigation.
Mention more contact details of your store to look Trustworthy.
Add Newsletter Sign up Box to the Footer section.
Add About Us page.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies
Welcome to Shopify and congratulations on launching your store! I've taken a look through and I have some feedback for you.
You've got the right idea creating a store around a single product. There are two things I'd like to provide feedback on; your stores first impression and your product choice.
First, your stores first impression. I would recommend working on the overall set up of your store. When you land on your homepage, it's just BOOM there's the product. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. I would recommend taking a look at some one product stores for inspiration on how you can set up your homepage. Here is an example. All of the information that a visitor needs should be on that one landing page. I would remove the "catalog" link since you only have one product.
The next thing is your product choice. As you know, magnetic lashes can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for magnetic lashes in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers. A person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be if you offer local pickup and delivery, your "reason" as to why people should purchase from you vs the other guy is because you are local and a lot of people are passionate about shopping local and you can get them their product a lot faster.
I would think about all your "whys" and what sets you apart and use that in your marketing.
On the topic of marketing, another way you can advertise is using the AllFetch Google Shopping Feed app (it's free), you can expand your sales channels and promote your products on Google Shopping. It allows you to easily syncing your products from your Shopify store to the Google Merchant Center.
If you cannot find a way to set yourself apart in the market, it's time to move onto a new product. A good product choice should have these qualities:
We did a video on how to find winning products and we also regularly post a collection of winning products on our YouTube channel:
I'd like to help you with your store more so I'd invite you to join a free training that we have going on right now. We cover why stores get high traffic with no sales, spending on Ads with no return and why visitors are abandoning cart. We will help you develop a profitable ad strategy and learn how to generate free traffic, transform your Shopify store into a professional. trustworthy store that customers want to shop at and help you find winning products that people can’t wait to buy. Our free private Facebook training is happening now from April 26 – 30, we will be going live every day at 1:00PM (EST), you can watch the replays until April 30th. You can sign up here. Really hope you join us!
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hello @Merida, I hope you are doing well! This is AiTrillion- an all-in-one Shopify app. After doing reviews of your store, here is the feedback of your store:
- Add social media links in the footer.
- Banner image on the homepage should be related to the product that you are selling.
- Being a single product store, you should an engaging video of the product to engage & attract the traffic coming to your store.
- On the homepage, add a call to action button 'add to cart' & 'buy now' button on the right side of the product.
- Also, you need to make your store engaging and interactive. Add customer engagement tools in your store that will help you to engage with your customers:
Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.
Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
Hope you are well. For an owner with very little experience, you have done a pretty good job. I must say your aesthetic eye is very keen.
Here are some areas where you could consider working on
It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.
Especially for this kind of product, it is a good idea to have multiple images of the product, from multiple angles, so that the customer can have a feel of what they are buying. If you are looking for an image processing company that will solve all your needs, you can check out CutOutWiz.
A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.
Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!
Cute store! Here's some feedback...
In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.
Update the “About Us” page:
Moz details Google SEO tips for 2021:
Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.