Feedback on my store.

[frannig]

I have just opened my store called Country Gal Decor & More. I wanted to reach out and see if my fellow entrepreneurs could help with some feedback. I am very excited to get my business started successfully.  country-gal-decor.myshopify.com 

Thank you!

[PageFly]

Hi @frannig 

This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for over 90.000 active Shopify merchants. 

Add favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

1. Home page

1.1 Make the menu sticky

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.

1.2 Review the layout

The current layout is a little complicated. I recommend you can show the store's collections. In each collection, you show some featured products. But you will need to remove the extra blank space.

You can consult my Chloe template

1.3 Add testimonial - customer reviews

You can show rating stars for each product or you can add customer reviews as text and photos.

You can use Loox or Yotpo app to review widgets with photos gallery because both of them integrate with PageFly already. 

Or you can show testimonials in a slideshow, let’s consult my Stella template

1.4 Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.

=> I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips.

2. Product page

I take this page for example https://country-gal-decor.myshopify.com/products/vintage-metal-handicraft-watering-flower-arrangemen...

2.1 Add Product description for the product

2.2 Add more images of different angles

You should show 3-5 different angles so customers can see details of the product. You can add images of the human model taking the product so customers can approximate the information such as length, overall fit.

2.3 Add a customer review section

A review widget is highly recommended on a product page so other customers can see others' feedback. With a review widget, there is a button to encourage customers to leave reviews. As I mentioned above, Loox and Yotpo are good. 

This is a good way to encourage customers to view more products because your store is proactively giving them more choices.

=> What helps you to build your store more easily, especially what helps you to you build all options I comment on above is a page builder.

It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate. 

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

PageFly.

[frannig]

@PageFly 

  Thank you for your feedback. This is very helpful. I will get to work tomorrow morning with a fresh mind and outlook!

[NikkiElizDeMere]

Hi @frannig!  

Here's some feedback for your store. 

Homepage

• I recommend updating the logo so that it matches the style / look and feel of the site, or the other way around. 
  
  
• Replace "Everything You need for Your Family and More" with a unique value proposition. 
  
  “A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.”

Resources for value prop design

Value proposition worksheet
Value Proposition Design book

• Ensure all photography is high-resolution. For example, the photo in the screenshot below looks grainy on my screen.
  
  
• While it's good to have a call-to-action color that stands out from the rest of the site, red feels intense for the CTA buttons. It should also be a different color than the SALE sign.
  
  
• Update the following copy to be more specific: "We are all about Family! From Children to Family Pets. You will find Our store is unique and all about Your families needs and styles."
  
  
• Add a live chat functionality.

Collections

• It's difficult to read the names of the collections.
  
  

Product pages

• Why are so many products on sale? It almost feels like a marketing ploy.
• Add copy to each product page in the form of storytelling (in addition to the product description). This is good practice for both SEO and conversions.

For example: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."

Joanna Wiebe and Alaura Weaver share 11 storytelling elements:

A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)

• Gather and share more social proof in the form of product video reviews written reviews, and photos from customers.

More than 50% of shoppers say online video has helped them decide which brand or product to buy (Google).
67% of shoppers turn to video at least once before making a purchase (Moz).

• Consider offering free shipping on all products and just work shipping into product pricing. Once you offer free shipping, provide details about it immediately beneath the Add to Cart button.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.

• Ensure that you don't display any products that are sold out unless customers can share their e-mail address to be notified when the item will be back in stock.

• Ensure all photographs of products are in high-resolution. According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. 
  
  
• Show all products in context through photographs. For example, a t-shirt store would provide photography of people actually wearing their shirts instead of photography of just the shirts.

“About Us” / "Our Story":

• Getting a 404 error.
  
  
  
  
• Talia Wolf shares 4 rules for creating a high-converting "About Us" page that I recommend double checking for your page:
• Make it about the customer
• Talk to your customer, not at them
• Tell the story
• Don’t just say it, show it

Social media

• If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.

SEO

• Ensure that your website meets the standards on Google Search Central.
• For on-page SEO, add original, creative content to your home page and product pages.
• For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.

Moz details Google SEO tips for 2021: 

• Favicon optimization
• Breadcrumb optimization
• Meta descriptions
• Numbers in titles
• <title> boilerplate
• FAQ and how-to schema
• Relaunch top content
• Increase internal linking
• Update old content with new links
• Remove unnecessary links
• Mobile link parity audit
• Invest in long-form content
• Use more headers
• Leverage topic clusters
• Bring content out of tabs
• Core Web Vitals
• Limit sitemaps to 10,000
• Leverage dynamic sitemaps
• Passive link acquisition
• Page-level link intersect
• Be the last click

Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.

[AiTrillion]

Hello @frannig, This is AiTrillion-an All-in-one Marketing Platform on Shopify. Thanks for posting! I've taken a look at your store and must say you worked hard to make it live. Here are some suggestions that you work on:

- The size of the logo is too large. Make it smaller. There's a lot of blank space in the header. There should not be this much blank space. 

- Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign up box, Blog Posts, Instagram Feed & footer.

- Improvise product descriptions- 

• Make sure you specify every detail of the product.
• Showcase its features and benefits.
• Use numbering and bulleting to make it easily scannable.
• Use keywords to optimize your descriptions.
• Use power words that entice customers.

Add these customer engagement tools to your store. Make your store engaging and interactive which will help you to engage the visitors coming to your store and make them want to purchase:

- Add web push notifications in your store and it will help you in reaching your customers and visitors directly.

- Add loyalty rewards program. You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, sharing or following on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increases sales and helps in retaining your customers.

- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions.

Hope this helps!