I've had my online store up for a while and I'm just looking for feedback on my store and maybe even some advice from someone who has had minor or major success with their store.
Had a lot of store visitors and yet none have converted. I'm left thinking it has something to do with my store. I'm open to hear anyone's advice.
Thank you so much
Hello @CCaffeine !
I have visited your store you are using debut theme. The design you have selected is tailored for the coffee niche you are operating in – I don’t think it gives the best user experience. You should convert to coffee house Shopify theme which is a good fit for your niche.
You should also add social media handles to your store.
Create contact us form.
Product images are not clear – try changing using better images that are more clear and with a higher quality.
Hope this helps!
Hearty congratulations on your new store. I went through it thoroughly and in my opinion, there should be some changes that you should work on. I'm going to list them below. Kindly have a look:
Use overlay on the banner images as the texts are not visible.
Add collections like 'New Products', 'Trending', 'On Sale' etc on the home page.
Professional looks are very important for any store to work. It'll attract more and more customers and most importantly, it'd engage them so they will spend more time at your website. Other than that, if you're not getting sales, please check that your advertisements are being done properly. Whether you are targeting the suitable customers. Whether your advertisements are being placed at suitable places etc.
You have such large product collection, which I am sure consumes a lot of your valuable time. And in the future, it will affect your strategies when you'll plan to expand your business.
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Hi @CCaffeine ,
This is PageFly - a Free Shopify Landing Page Builder. I would love to share my thought for your store based on 5 years of providing solutions for over 100.000 active Shopify merchants and hope that my sharing will help you improve your store performance.
Your store has some good points here:
Besides, I also have some recommendations for you, but initially, you should check out this article on Conversion Rate Optimization Best Practices.
1. Search field
You should add the search field on your home page and make it is prominently positioned on the homepage so users who want to search for any information can get started immediately and seamlessly. You can add the search field next to the Add to cart button and make your search field dominant with bolder borders, more contrasting background color, bigger field, and font size.
2. Sticky Menu
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu should contain a search bar and making it prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the homepage.
3. CTA Button
I think you should create an Animation effect when mouse over for your CTA button on your homepage that will help your customer know that this button is activated and they can click to redirect makes the action that they want. Because when I see these buttons, I have a little bit of concern that if I click on it, what will happen.
I see that you've set three images on your banner, but I think you should use the Slide Show mechanism that allows automatically switch to the next image because with the manual mechanism I think some visitors maybe will miss the followed section (Sence of taste and Classic with a twist).
You should add testimonials/product reviews to your homepage because it is critical to users’ purchasing decisions. Include both the rating average and the number of ratings in product list items will help your website is reliable under the user view and your customer will make the decision on your website faster.
When I go to your navigation, there is a problem is that the text of categories is really fade. It will be hard for your customer to read all of the information in this section. So, you can consider to make the color of the text is more prominent.
7. Ensure Text That Overlays Images Is Legible
Text-overlaid images on your homepage below are lower scannability and legibility, therefore using an overlaid semitransparent background color will be better than for your banner and help you ensure to bring the best experience for your user.
I've chosen Clay's Caffeine Brazilian Hazelnut Coffee to leave some of my review below:
Your images should show products “In Scale”, either in comparison to other objects or settings or on a model such as providing images that show how the cafe is produced to get users excited about products.
2. Shipping information and Return policy link
When shopping for products online, users understand that even seemingly perfect products may not work in reality. Therefore, you should add this information regarding your return or refund policy on the main product page that ensures the customer's benefits after buying products from your website.
In addition, you also should provide users with a delivery date (e.g., “Delivery Date: April 4th”) or date range (e.g., “Arrives April 3 to April 9th”) for each of the available delivery options.
3. User rating and review
On both desktop and mobile sites, you should add a minimum of 6 reviews by default as well as always allow your customer to give their review on your product page, this will let other customers know that your page is is transparent and respectful of customers feedbacks.
In general, I love your products and store design, hope it will be successful and get more and more sales. If you find my comments helpful to you, like them or mark them as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.
Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies.
Good luck and have a nice day!
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- Add a longer search bar. There is a spelling error, as highlighted in a screenshot it should be 'sense of taste'.
- Remove this filter. Add high-quality images. Product images should be visible clearly.
- You should change this color. Change the color theme.
- You need to increase engagement in your store which will capture your visitors and convert them into paying customers. Increasing engagement will help you to bring back visitors who bounced from your site and convert them which will also increase your customer retention 7 x times.
Looking for the right and effective apps for your store?
If you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions.