Hope you are doing good. Your store looks nice and here are few suggestions.
Add a nice Logo which gives Identity and Separates from the competition.
Make Sticky Header for easy Navigation, It helps customers to access menu at anytime they want.
There are no reviews on the products. Add customer review app, so that customer can review on your products.
Add Testimonials or Reviews on the Homepage, which helps in building trust with other visitors.
Mention more contact details of your store to look trustworthy.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.
Include Blog page, blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
Add Chat bot for support and you can also analyze customer choices.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade(arts and crafts) and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace, you can give further exposure to your products.
This is PageFly - Free Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for about 100.000 active Shopify merchants.
1. Home page
1.1 Make the menu sticky
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Show store's collections
I see that Artwork has different collections Seascape, Bridges, etc, so I recommend you should show these collections on the home page.
You can show a collection image of each collection and have a CTA button for each of them to redirect customers to the corresponding collection page.
You can consult my Chloe template
1.3 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.
=> I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips.
2. Collection page
I take an example for this page https://jane-see.myshopify.com/collections/bridges
2.1 Add a secondary hover image on each product image
I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection.
2.2 Use the Load more button instead of Pagination
Instead of switching to many pages, go and back, you can replace the pagination with a Load more button. Therefore, customers do not have to change too many pages to see all products, they can press the Load more button to see all products on 1 page. This helps customers easily compare many products and see the wide range of your collection.
=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.
It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
I was impressed by looking into your store which showcase your vision and passion towards your work, every thing looks fine ,But for getting good traffic and for attracting customers .I would like to suggest few points.
Credits and Rewards: Rewards helps to increase the orders and make customers to buy the products with rewards and credits. You can give credits for registration, subscription, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. This energizes rehash buys which expands deals and helps in holding your customers.
Social login :I can also suggest social login page like login with facebook, instagram , google ,linked in and twitter. which helps the customer to login easily .
I would wish that you will take this suggestions into consideration to increase traffic into your store. I suggest our app Tuecus-Customer Account Page for enjoying all this features and to attract customers.
- Add a call to action button here as shown in the below screenshot.
- Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions. You can send back in stock and price drop alert notifications to bring customers back to your store.
- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor an exit-intent popup with attractive offers and coupon code to complete the purchase.
To implement the above features/ customer engagement or marketing tools in your store, you can install the all-in-one Shopify app AiTrillion. This will help you to maximize engagement in your store and drive conversions. Bring all your marketing efforts to one place and don't bear the hassle of managing multiple apps in your Shopify store.
P.S- If you need help with setting up the features, I will be happy to help.
If you have any questions, feel free to ask.
I hope you are doing well! Have you implemented the suggestions and found the solution?
P.S- Free plan available, install AiTrillion for free here.
Looking forward to your reply!