FROM CACHE - en_header

Feedback on My Store

EoE3
Tourist
3 0 2

Hi this is my store https://www.earlofeton.com/ 

Over the past week I've noticed an increase in traffic to my site, however there have been no orders. The bounce rate for my store is at 67%.

What can I do to improve my store?

Replies 9 (9)
Niki_K
Shopify Partner
295 28 81

Hi @EoE3,

I've just visited your website and have some things you can improve:

  • Definitely the design and the layout – I would definitely look for a more modern design which suits well with the food industry. The design is too old-fashioned to me and it's hard to navigate on the page (my opinion). Plus, the layout and the positioning of some elements look also weird (see the screenshot below).
  • Some of the content is blurry (as well as the pictures). See the screenshots below. 
  • I miss the "Add To Cart" button under the products. I don't know what I should do on the pages. Should I leave? Are the products clickable? 
  • The descriptions of the products – I can read them. The text is bold, almost no spacing, really hard to read it. 

These are the first things that came to my mind. We can elaborate on them more.

Hope this helps!

Nikola

Snímek obrazovky 2021-08-27 v 15.22.26.png

Snímek obrazovky 2021-08-27 v 15.22.19.pngSnímek obrazovky 2021-08-27 v 15.22.44.pngSnímek obrazovky 2021-08-27 v 15.23.02.png

Send me a link to your store to niki@hey.com and I'll help you out.
For more info what I do, visit nikikozak.me
EoE3
Tourist
3 0 2

Hi Nikola, thanks for your feedback.

Can I ask what device you used to visit the website.

Niki_K
Shopify Partner
295 28 81

Hi @EoE3,

yes, for sure! Sorry, I forgot to mention! MacOS, Safari 🙂 

Send me a link to your store to niki@hey.com and I'll help you out.
For more info what I do, visit nikikozak.me
LuckyDanny
Shopify Partner
352 67 210

Hey there, @EoE3!
The good news is that you’re getting traffic, but the bad news is no one is ordering. Let’s break this down.

You’ve put a lot into your website, and it shows. But it’s not doing enough to help your visitors. Especially if you’re using paid campaigns, you need to do more by exploring what your visitors are doing and experiencing. 

What do you sell?
If I have little context about your store, I wouldn’t have any idea of what you sell. Look at your main navigation, for example >>

LuckyDanny_0-1630082438466.png

You only have seconds to make an impression on visitors. Even your Tyrrels hero image isn’t clear that you sell food. When looking at your main navigation, it’s hard to figure out what you sell. If someone doesn’t know what you’re selling, it doesn’t matter about promotion, new products or clearance. They won’t stick around.

Watch session recordings, which capture everything someone did on your site, to see how visitors are moving around your store. Are they confused? 

For the main navigation, clean it up. A click heatmap should be able to show you where people are clicking on the main navigation, which can help you narrow it down. I would do something like Home | Shop our Aisles | Food & Beverage | Personal & Health Care | Household & Pets | Contact 

It narrows it down and focuses on main collections that make it easier for your visitors to see what you’re selling quickly. 

Focus on the details

There are several collections and products that don’t have an image, meaning it has a default image provided by Shopify. 

You also have extra lines of code at the bottom of the page:

LuckyDanny_1-1630082438375.png

Optimize the home page

It’s easy to overwhelm a visit if you have too much going on. I would limit your hero image to one, make the CTA easier to see, and then turn to your visitors for their behavior. Scroll heatmaps will show you how far down the page they scroll, and a click heatmap will show you where they are clicking. 

Use this information to find ways to make it easier for them. Run a poll/survey that asks them what they are interested in buying, and use that information to build it out. Focus more on top-level collections rather than products. 

Revise your footer pages

  • About us: You’ve written more about your mission statement rather than About Us. This is where your visitors want you to get personal. Why did you make it? Get personal here. Did you want a better way to shop during COVID? Why this store? 
  • Contact us: Add a phone number for your business to make it easier for people to contact you and remove the phone number field from the form. It tends to have a high abandonment rate in forms. Also, make the messaging more upbeat and inviting. A simple, “We’re happy to help all of our customers. Leave a message below, and a member of our team will respond within the next 24-48 hours. For an immediate response, use our live chat located in the left corner.” (see below)
  • Delivery: Work on formatting
  • Newsletter: Don’t leave this as the default text. Add some value to it, like a discount or a freebie. Give them a reason to sign up.

Offer live chat

If you were a brick and mortar store, customers would be able to ask an associate for assistance. Live chat is basically the same thing. You can answer visitor/customer questions while they are still on the site in realtime. It’s win/win for both you and customers.

Revamp the product pages
You have a lot of information that’s good, but it’s not presented in a way that is easy to read. For example, let’s talk about Biona Organic Chilli Mayo. It sounds interesting, right? 

First issue: It’s sold by the case, but you only list the quantity in a case in the name. So if I’m a visitor and stop reading at Mayonnaise, I’m not going to know that there are 8 in a case. 

Second issue: I like the ingredients, but it makes it hard to read. I would reformat your pages that list these details but also include things like shopping/delivery and reviews. 

It sounds like a lot, but really it comes down to fixing the details and then using visitor behavior. With that insight in your hands, you’ll see new ways to improve your store and grow sales. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.

I hope this helps! Good luck!

Cheers - Danny

I’m the co-founder of Lucky Orange, one of the top recommended Shopify apps to grow sales. More than 26,000+ merchants use our app and have left us more than 600 5-star reviews.

We’re also proud to be a Shopify Plus partner.

-Was my response helpful? Click Like to let me know!
-Was your question answered? Mark it as an Accepted Solution!
RichardNguyen
Shopify Partner
1427 202 886

Hi @EoE3,

Congrats on your new store! I’m Richard Nguyen- CRO Expert at PageFly- Free Landing Page Builder. I’d like to give you some feedback and suggestions for over 100.000 merchants to help increase conversion rates for your store based on 5 years of experience.

I have just had a look at your store. It’s pretty. I have just some small things I'd suggest for your store for a better chance of gaining sales. May it help!

1. Make a Sticky Header and Improve your Footer

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
So that when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.

Screen Shot 2021-08-27 at 10.53.46 PM.png

The Footer should be displayed more attractive. It's not compulsory but you can add a different background color. The content inside should divide some blocks. If I were you, I would change "quick links" to “Company" and "learn more", as those links are quite helpful for first-time customers.

2. Be Cautious if Displaying Ads on the Homepage
When arriving on a retailer’s homepage, users must take in an abundance of information — the main navigation, homepage information, branding and imagery, and more — in order to determine if the site will have anything interest to them.
Ads on the homepage are generally perceived negatively, often set a poor first impression, and on mobile sites in particular can cause overview, distraction, and interaction issues.
Therefore, my solution to this issue is Using the first section to impress customers about your brand, what you sell and your message and values. And Add a Sale Collection in the section below.

3. Collection list and product list
Make sure to assign featured pictures to all collections for the best visual. And consider adding Call To Action Buttons or Name your Collection lists other than “Shop for”, like “Featured Collections” for example.

Screen Shot 2021-08-27 at 10.30.03 PM.png

About the product list (both on Homepage and Collection page), I think we can improve on:

  • Display a Secondary Thumbnail on Hover
  • Users need as much visual information as they can get about products in the product list, and displaying only a single static image is a missed opportunity to provide additional visual details.
  • For your store product, beside standard “Cutout" thumbnails, you can add a hover image such as “Product Variant".
  • Add a CTA button like “Shop now" or “Add to cart" in the product list.

Screen Shot 2021-08-27 at 11.13.14 PM.png

4. Product Page

Screen Shot 2021-08-27 at 11.23.58 PM.png
4.1. Provide more Product Images for All Products:
Users heavily rely on a variety of product images to inspect and evaluate products and decide if the product matches what they are seeking, but are sometimes not provided with sufficient visual information.
Always provide no fewer than 3–5 images for all products. For sites with vast product catalogs, focus more on providing sufficient images for the most important, most popular, and best-selling products.
4.2. Add product description
Users always want to know what they are buying so providing product description is a must in your product page.
Product descriptions should use both text blocks (covering a product overview, potential use cases, and detailed feature explanations) as well as bullet lists (focused on a product’s features and specs). Additionally, core product information should be present in both the blocks of text and the bullet list, bullet lists must have appropriate spacing, and the bullet list and accompanying block of text should be placed near each other.
4.3. Display or Link to the Return Policy from the Main Product Page Content
Even if the return policy is located in the sitewide header or footer, it can be difficult to find. Customers will hesitate to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on the product page.
The actual return policy, in particular, the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy to read and clear for customers.
4.4. Shipping information
Many users don’t want to wait until checkout to know when they’ll receive their order, and “Delivery Speed” requires users estimate themselves when they can expect to receive their order.
Provide a delivery-date estimate, or delivery-date range, near the “Buy” section.
When viewing an estimated delivery day like “Standard Shipping — 3 business days. Get it by Aug 20”, visitors get the urgency to make the purchase.

And that's my feedback. You can consider checking PageFly - Free Page Builder with 24/7 support live chat to create a more impressive look for your store to really increase conversion, also please take a look at this guide on how to personalize a Shopify store from PageFly, hope it helps!
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!
Richard - PageFly

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Evergreen List of Best Platforms To Sell Online.


Or our new series to Build The Perfect Mobile-Friendly Store.

JonathanBecuase
Pathfinder
90 7 31

Hi @EoE3 

  • I would also think about having a new theme that suits the food industry and makes it more appealing, since it is food. 
  • Regularly test your site speed and ensure everything is loading correctly, definitely an overlooked spot
  • Optimize your product pages by adding banners that highlight promo codes or any special discounts, customer reviews or information about the product, directly on the product pages. This will help guide your customers through education on your products. There are some great examples here: https://www.becauseintelligence.com/blog/4-sales-promotions-to-try-today-to-increase-product-page-co...  
  • Showcase your customer reviews! This builds trust especially with new customers
Content Marketing - https://apps.shopify.com/because
Because: Grow your Shopify store revenue with Because product page banners
EoE3
Tourist
3 0 2

Thank you for your feedback, Really appreciate everyones feedback which has provided great insight. Thank you...

CutOutWiz
Navigator
426 29 146

Hello @EoE3 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product. It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • Because this is an online store and people cannot touch and feel your products before buying them, they rely heavily on product images, which is why the images have to look top-notch.

    The main problem most Shopify store owners have is that they upload raw images of their products. On the website, this makes the product color dull and unappealing.

    Rule of thumb - never post unprocessed images on your website. In case you are looking to make your images sharp and professional, contact CutOutWiz for any image-related solutions.

    Especially for this kind of product, it is a good idea to have multiple images of the product, from multiple angles, so that the customer can have a feel of what they are buying. If you are looking for an image processing company that will solve all your needs, you can check out CutOutWiz.

  • People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.

  • Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

  • Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

  • You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution 🙂

M, from the Business Development Team of
Cutoutwiz
Shopipro
Excursionist
24 0 2

@EoE3 

I've viewed your store and have some suggestion:

  • You have to improve the design and the layout, look for a more modern design which suits well with the food industry. The design is outdated to me and it's hard to navigate on the page.
  • The content is blurry. It should be well-structured
  • I miss the "Add To Cart" button
  • Add favicon 
  • Landing page to increase sales.

Hope my suggestion meet your desire.