Hi @Jmkshair, hope you are doing well. After taking a look at your store, here are some of my feedback.
Is it helpful? Like and Accept solution to let me know 🙂
Ryviu - Aliexpress Reviews app - is a product review software with the ability to import reviews from Aliexpress, Amazon, Etsy, and Dhgate in order to drive traffic, boost SEO, and increase sales. Over 40.000 stores use it.
I’m Richard Nguyen - CRO Expert at PageFly- Free Landing Page Builder. With over 5 years’ experience in providing solutions for over 100.000 stores to help merchants increase their conversion rates, I’d like to provide you with some feedback with the hope they would be helpful to you
1. Your hero banner have low resolution
I believe that you can see that by yourself and this can be a very bad customer's experience when they first come to your store. Please carefully redesign the banner with dimension and resolution which are best fitted with your placeholder. This is very important because 8 out of 10 visitor will read your headline, 2 out of 10 check the rest. So it is very important to hook them up right at the first section.
Or you can give a try with PageFly, where you can use any kind of dimension of design and still retain the quality
2. Include FREE SHIPPING and put it into your announcement bar
You might don't believe this but customers see FREE SHIPPING even more attractive than discounts. So you can try to set up the price which has included Free Shipping policy and announce it.
1. Make the menu sticky
2. Add section about your brand story
A brand story helps customers understand more about your business and also helps your store look more professional.
3. Have a newsletter/ signup form right on the canva
I take the VIRGIN & PREMIUM DURABLE WIGS as example.
1. Using the Load more button instead of pagination
2. Set the image placeholders with the same size.
It will provide better UX and increase the retention rate of your collection page.
I take the JMKSHAIR VIRGIN HAIR WIG - SOPHIE BONE STRAIGHT as example.
1. Use swatches as the selector for Color variations
Instead of a drop-down color selector, you can consider using color swatches to provide visibility- this will help users to assess the available colors of products easier.
And that's my feedback. You can consider checking PageFly - Free Page Builder with 24/7 support live chat to create a more impressive look for your store to really increase conversion, also please take a look at this guide on how to personalize a Shopify store from PageFly, hope it helps!
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!
Richard - PageFly
Hi @Jmkshair overall you have a strong landing page hitting most the marks with the sections you've chosen so far.
💣 Remove social links out of the announcement bar if your goal is sale conversions.
Otherwise what your doing is encouraging visitors to immediately leave your site for a social media platform where your giving control to an algorithm. Customers then can just plain get distracted, or immediately get served an ad from a competitor by an algorithm and never come back. Only do this if your goal is social-media growth , or your prepared to do the testing watching bounce rates around this 1 difference.
There is way too much stuff on the homepage.
20+ visuals wanting attention, see embedded screenshot of cues areas, and eye flow.
3 static widgets on the sides, 1 flying distraction from the top(recent purchases), a modal nag a few seconds after load, then a slideshow jumping between images then all the normal design elements in between.
Even when you have a great hotpink color for the CtA it's a visual assault, distracting from the core action of the page "shop now"|"buy now" there is just sooo much visual weight on the page.
Get rid of 90% of noise until you can do ab testing with healthy traffic or monitoring of bounce rates/conversions, add apps 1 by 1 while testing so there is a factual & measured value to that apps existence on your storefront.
Ditch the slideshow focus on 1 marketing campaign hero image at a time.
Otherwise your splitting your time/focus on managing and coming up with 2 things one of which 80% of the time customers will outright ignore(see banner blindness).
If showing a collection do as your doing now with "shop now" linked to a /collection. Or link to a section immediately under the hero image on the homepage itself and skip the page load. If showing a product link directly to that product.
If a merchandising image itself has "shop now" text within it the entire image should probably be a clickable link. Questionable whether to leave/remove such text from images, could be clever could be confusing /shrug.
For the collection page try to shorten that collection image so products are above the fold as much as possible.
For the collection lashes products, I cannot tell if the lashes are actually different between different products photos even they're on a plain background. That's probably okay?... I'm no beauty and not the target market so that should fine as long as your customers themselves have that eye to be able to tell products apart from those photos. But you may want to up the visual emphasis of each products unique characteristics to differentiate the products when viewed amongst themselves, especially if you want to move some inventory more than others; unless of course only the names of the products are what matter 😉 then just ignore this whole paragraph .
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