Feedback on my store

[mayalen]

I would love to recieve feedback on my store. I want to increase my convertion rate and I want to know what would make my website stunning. 

https://turquoise.com.mx/

[PageFly-Victor]

Hi @mayalen 

Congratulations on your store. This is PageFly -  Advanced Page Builder with 6 years of experience providing conversion rate optimization solutions to more than 100.000 Shopify stores, I would love to give you some recommendations.

I like how you have:

• Have sign-up newsletter form

• Have search bar
• Have product's images with diversified views

Besides these things, I have some comments and suggestions for you

1.Home page

1.1 Optimize the hero banner and CTA

• The current banner takes so much room. It is not good for the first impression when customers access your store
• You can boost the customer’s curiosity by including CTA heading and button such as: Discover now, Shop now

You can see some of the popular layout for hero banner here

1.3 Add section about your brand story

• I find there is not much info to know about your brands. Including more info will make the site more trustworthy.
• A brand story helps customers understand more about your business and also helps your store look more professional.

1.4 Use slideshow to to show more collection’s images and add CTA button

• This helps visitors have more view of your products and see whether they fit their needs
• You should add more button and a brief description below each collection

1.5 Optimize product information

• I see all your product’s images are all the same, there is no other information except the price. You should include some important information for the customers to know about what you're offering them. You can consider some basics info: color, size, materials….
• More products images should be include with different view 

1.6 Add testimonial - customer reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
• Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product review to the page in ease ways

Moreover, you can check this guide to pick the best reviews app for your store!

1.7 Have direct links for the Return and Shipping policies

• Many customers automatically go to the homepage’s footer to find information like “Return Policy” and “Shipping Information”. This can be a important factor that affect the purchase decision

2.Collection page

2.1 Have secondary hover images for the product list

• By presenting secondary hover images, customers can easily scan many products to see extra visual information. 

2.2 Add average ratings for each product

• ​​You should include both the user rating average and number of ratings on the product list items. This is one of the crucial elements for users’ purchasing decisions. They will rely on both to decide whether they should explore further a product.

3.Product page

3.1 Organize additional products in a horizontal view

• This lengthens the page and create so much extra space
• You should put additional product's info in a horizontal view 
• You can display the image which show the model mixing products together 

3.3 Display or Link to a Return policy from the main Product page content (Optional)

• Making the Return policy visible in the main Product Page content, especially “Buy” section will help minimize users’ purchase anxiety. Featuring a link in or near the “Buy” section can be a motivating factor when users are considering whether they should make a purchase or not. 

3.4 Provide a list of “Recently viewed” on Product pages

• You should provide a history-based recently viewed items list for all users (including those who aren’t signed in), and consider allowing users to edit it.

• You can try Wiser or LimeSpot to create this section. You can also check this blog to find the most suitable review app for your store.

If you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. PageFly has a Free plan where you can use all features and create different page types so I hope give us a try.

If you find my comment useful, please let me know by giving it a Like. Thank you!

PageFly

[getInfoSol]

Hello @mayalen ,
Kudos to you for your store. 
Our app  getReviews - Product Reviews  can help you in following ways for increased conversion rate :

• Build trust by adding reviews on products.
• Increase more leads by sharing testimonial on your brand's social media channel.
• Analyse customer feedback sentiment and feed forward accordingly.

[oscprofessional]

@mayalen ,

Welcome to the Shopify community.

Hope you are doing good. Here are a few suggestions.

Logo: For Brand identity, you need a proper logo to represent your business as it's missing on your website. It's a basic or important foundation for branding your business.

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, etc. on the homepage to engage users.

Contact Page: You should have a contact us menu on the right-hand side of blog navigation. It should have a contact form for the visitors.

Client Reviews and testimonials of Happy Customer:

You will stand out. Customers will appreciate that you are invested in helping them. ...And they will be more invested in helping you. Happy customers will help you attract new business and will help you improve consumer confidence. …

Happy customers are more likely to remain loyal.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, and performance score to increase conversion & sales (Your page could be better)

Check your site in page insight, your site score can be better.

I have checked your store with the Page insight tool, score is very low, you have to increase the performance score. because the low mobile score can kill the website traffic.

You need to focus on the following points........

1. Use dynamic content.
2. Choose relevant keywords
3. Use design to improve user experience.
4. Improve page loading time.
5. Create Content That Converts
6. Add testimonials, reviews, and logos
7. Mobile friendliness
8. Quality Content

Hope these points will help you!

Visit on our website to get more sale.

We will give the free audit report.

https://www.oscprofessionals.com/search-engine-optimization/

[akcromm]

Hey @mayalen. Hope you are doing well. Increasing conversion rate is a common issue with many store owners. There are a lot of factors affecting it, but in the end, it all boils down to improving the customer experience. So here are a few things to focus on -

1- Make external links open in a new tab. This will help reduce dropouts.

2- Customers should be able to click on the CTA button on the hero banner to navigate to the product/collections page. Add shop now CTA on the hero banner.

3- Build confidence with social proof: Social proof comes in many forms like reviews, trust badges, customer testimonials, videos, ratings, etc.

------>Reviews: Get more reviews on your products, this is for shoppers to gain some confidence in buying from your store. You can use apps like Loox for the same.

------>Add trust badges and trust seals: One of the easiest things you can do to make your e-commerce site more trustworthy is to add trust badges, this will make the users feel more comfortable making a purchase. Apps like ModeMagic can help you do the same with ease.

4- Add product descriptions that give an end-to-end idea of what you are selling, what your products are made of, what the shipping charge is, and so on.

5- Add realistic product images along with 4-5 shots from different angles - this leads to trust and loyalty from the users' end since they trust what you show them.

Hope this adds value,

Thanks

[ReturnPrime]

Hey @mayalen, you can definitely check out Return Prime application for easy management of return/exchange request. Your customers would be able to raise return/exchange request on their own and this will definitely help you to grow your business. 

Thanks!

Tanya Sharma

Return Prime

[Ollie]

Hey @mayalen.

Thanks for reaching out.

It looks like you have received some really helpful feedback on this thread! Looking into the URL you have provided, I noticed that you are not using an announcement bar on your online store homepage. This is a great way to inform your customers of any ongoing discounts or free shipping offers that may be available. It can definitely encourage a purchase.

You have a beautiful store, by the way! You can help potential customers feel more secure about their purchase by adding Product Reviews to your product pages. If they read about another customer that enjoys the product, they will be more likely to make a purchase.

Another good way to offer your customers extra security about their purchase is to create a Privacy Policy and Shipping Policy. We have an article that goes into more details about creating a Shipping Policy for your online store and shares a couple of examples.

Let me know what you think.

[flareAI]

Hello @mayalen,

I've taken a look at your store and it looks awesome. There are quite a few things which if added can make better conversions.

1. Add the Home page link at the starting of the main menu.
2. Add a detailed product description in product pages. The product description should supply customers with important information about the features and benefits of the product so they are compelled to buy.
3. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
4. Display store's contact info like phone number, email address, and office address in the Contact Us page.
5. It would be nice if product images could be zoomed in / enlarged
6. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
7. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
8. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
9. Use the same font for the whole website.
10. Discounts and limited-time offers will help to increase sales.
11. Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.
12. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
13. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
14. Use Trust Badges
Trust badges are crucial for every eCommerce store. Until people trust you with their credit card information, they won’t make a purchase. A few ways to establish trust with potential customers are: Install an SSL certificate in your store, display small images of credit cards and other payment options, add social buttons that take your customers to your social media accounts, display your contact info (phone number, email address, and office address) prominently.

We created flareAI to deliver feeds to organic channels on a regular basis without taking your time. As a Google partner, flareAI will submit your products to Google and other organic free channels on a daily basis. Once your product is found on Google, you don't need to do a thing. Customers will keep finding your product day after day. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your site can access the world's dominant Free eCommerce services in one Shopify App.

Hope this was helpful,

Gina
Add flareAI Shopify App today!