It's PageFly - Best Page Builder App here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that my recommendations based on 6 years of providing solutions for more than 100.000 merchants can be beneficial to you in improving your store’s performance.
We did take a deep look into your store. I like that you:
Besides these things, I have some comments and suggestions for you:
Have an announcement bar
Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store. It should look something like this:
1.1. Make the menu sticky
1.2. Be clear and creative with the banner
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action on the most. It can redirect to a collection page or a product page, etc. My advice is that you invest more in creating your banner, and make it more attractive since that’s the first thing your visitors see when they enter your site. You can take a look at a few banners below.
1.2. Showcase your best products
You should feature a product list on your homepage, where you can show your best-selling products or new arrivals, etc, something that will pique your customers’ interest. This can help you increase your conversion rate. It should look something like this:
1.3. Add testimonial - customer reviews
Moreover, you can check this guide to pick the best reviews app for your store!
1.4. Be creative with your sign-up form
Having a sign-up form on your site, your customers can subscribe to your newsletter to receive product information, any sales campaign, etc from your store. Make use of your sign-up form and be more creative with it, like adding a background image. You can take a look at the image below for an example:
PageFly integrates with Klaviyo, Omnisend, and MailChimp, they are great apps to customize forms for your page.
1.5. Add more information in the Footer
I take this site as an example of a good footer: https://bogrendigital.com/
2. Collection page
2.1. Add an awesome filter on the collection page
Plus, Google monitors how quickly and easily your customers move around your site. It also takes filters into consideration, since filters serve as a map for those customers. Since bounce and abandonment rates usually decrease with filters, Google will most likely notice this, meaning your SEO ranking can jump.
2.2. Add average ratings for each product
You should include both the user rating average and the number of ratings on the product list items. This is one of the crucial elements of users’ purchasing decisions. They will rely on both to decide whether they should explore a product further. You can take this image below as an example.
3. Product page
3.1. Use swatches as the selector for Color variations
Instead of a label color selector, you can consider using color swatches to improve your user experience and hence better your conversion rate.
It should look something like the image below:
3.2. Subdivide long product descriptions into Sections and Headings
3.3. Display or Link to a Return policy from the main Product page content
Making the Return policy visible in the main Product Page content, especially the “Buy section” will help minimize users’ purchase anxiety. Featuring a link in or near the “Buy” section can be a motivating factor when users are considering whether they should make a purchase or not.
3.4. Display a minimum of 6 reviews by default and allow users to submit reviews
Usually, users often rely on reviews to judge a product besides product detail descriptions and other info given by a site since they consider them more legit and authentic. I would recommend you display reviews on your product page (a minimum of 6 reviews) with the ability to “Load more” and allow users to submit their reviews.
3.5. Provide a list of “Recently viewed” on Product pages
You should make the most use of product pages by recommending other products that your customers might be interested in to increase your conversion rate. Also, you should provide a history-based recently viewed items list for all users (including those who aren’t signed in) and consider allowing users to edit it.
You can try Wiser or LimeSpot to create this section. This guide on Conversion Rate Optimization can be helpful for you too.
PageFly, Free Page Builder helps you build a high-converting store with flexibility and confidence without headaches. You can start with the Free plan to use all features and create different page types for your store with 24/7 support live chat. I hope my recommendations will be beneficial for you.
Hello, I have had a look at your store and here are a few suggestions on how it could be improved
1) There should be customer reviews on the homepage. This would help raise the level of trust that customers have in your store.
2) There should be sections for best sellers and the latest arrivals on the homepage. This would make it easier for customers to find certain products that’ll likely catch their fancy.
3) You should show customers what others are doing in your store. This would help give them that extra push to carry out actions of their own in the store and this will likely lead to an increase in sales in the store. You can do this by downloading the Show Recent Orders App here https://apps.shopify.com/show-recent-orders
I wish you and your business the best of luck!
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