Feedback on my website

[Ellibelle]

Would greatly appreciate any feedback on my store.

What can be improved and/or added to make user experience and functionality better?

URL: ellibellejewellery.com 

Thanks so much 

[Ollie]

Hey @Ellibelle.

Thanks for reaching out.

Looking into the URL that you have provided, I noticed that you do not have a slideshow section. Since you have beautiful products on your store, it would be a good idea to allow a slideshow at the top of your homepage. This will allow you to showcase more of your products through images when new customers enter your store.

You have a lovely store, by the way! I also noticed that you do not have a pop-up on your online store, you can use one of our third-party applications listed here. This will allow you to have a pop-up that appears when your customer loads into your site, this pop-up can encourage your customers to sign up to your marketing list to be apart of exclusive discounts that you can offer your subscribers. I went ahead and picked out a couple recommendations for you to take a look at:

• Pop Ups, SMS & Email Marketing

• Poptin Popups ‑ Email Pop Ups

• Sales Popup — Pop up Discount

Let me know what you think.

[Growave]

Hi @Ellibelle 

All-in-one marketing platform Growave is here. What a great selection of antique & vintage jewelry you offer. Definitely a good product range. Here are some suggestions that you can work on in order to attract traffic and increase conversions. I hope it will work for you.

• Add Wishlist

Offering a Wishlist is an effective way to reduce shopping cart abandonment and fulfill sales from customers who showed intent but didn't purchase. This is a non-obvious feature that extremely scales your purchases. Since you offer various jewelry designs and options, I would recommend adding a Wishlist to improve the user experience. If the items from the Wishlist haven't been purchased, automated emails will be sent out as a reminder.

• Add Loyalty and Rewards program

The Loyalty and Rewards program system inspires customers to connect more genuinely with your brand. It helps to strengthen direct communication between you and your audience. Also, it positively impacts repeat purchases and turns your customers into loyal clients. Within the L&R program you can include: Points, Referral programs, VIP tiers

Points

Motivate customers to spend more and act by using the points program. Increase engagement with your community by rewarding customers with convertible points on your Shopify store with activities like rewarding for leaving reviews, social following, social sharing, or for every dollar they spend. Collected points can be spent on the most affordable options for them. Let your loyal shoppers redeem their points rewards like gift cards, discounts or free shipping.

Referral programs

I recommend using a Referral program in order to give your customers an opportunity of sharing your products with friends and get rewarded for that. Encourage your customers to help grow your brand community using the referral program. The only program that lets you refer a friend, reward both parties, and increase traffic to your Shopify store.  

VIP tiers

Thank your loyal customers with the VIP tiers. Keep your best customers engaged with VIP ranks and perks. Diverse rewards availability will always find the loyal shopper to increase retention rate. Create as many VIP Tier ranks and choose one of the criteria to achieve the next Tier by earning points, the number of orders placed, and the revenue they brought to your shop.

• Add Instagram gallery on your Shopify Store

Turn your Instagram content and user-generated content into a shoppable gallery and allow your customers to shop directly from the posts. Showcasing stunning shoppable Instagram galleries across your site will help to increase product discovery, drive inspiration, and boost sales. Link your profile on Instagram with 11.9 k  followers to the Main Menu and turn your profile visitors into customers. It will drive traffic to your site as well as to your profile.

Test Growave during the free trial period to check whether it works for you. The app contains 5 efficient marketing features that will help you with sales and traffic such as Reviews, Wishlist, Rewards & Loyalty, Social Login, a shoppable Instagram gallery on Shopify store under one dashboard.

In order to install a free trial, please press here

[waytoapps]

Hello @Ellibelle 

Hope you are doing good. Your store looks nice and here are few suggestions.

• Organize header section with minimizing empty space on it.
• Improve Store look and feel by checking with few other background colors.
• Add announcement bar for discounts/free shipping, on top of the header section.
• Include blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
• You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales.
• There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
• You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more,  if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.

[PageFly-Richard]

Hi  @Ellibelle 

I’m Richard Nguyen - CRO Expert at PageFly- Free Landing Page Builder. With over 5 years’ experience in providing solutions for over 100.000 stores to help merchants increase their conversion rates, I’d like to provide you with some feedback with the hope they would be helpful to you. 

Basically, your store has some good points:

• Showing customer reviews
• The images are eye-catching 

However, I have some feedback and hope this helps:

1. Home page

1.1 Add section about your brand story

A brand story helps customers understand more about your business and also helps your store look more professional.

1.2 Add CTAs under your products

You should add the "Add to cart" button under your products to encourage people to take action and buy your product.

Take our Mondo template for an example: 

II. Collection page

• I take this collection page as an example: https://ellibellejewellery.com/collections/gemstone-engagement-rings

2.1 Have secondary hover images for the product list

By presenting secondary hover images, customers can easily scan many products to see extra visual information. 

2.2 Using the Load more button instead of pagination

By using the Load more button, customers can compare products loading on one page. This helps to create a constant buying experience for customers

2.3 Add average ratings for each product

​​You should include both the user rating average and a number of ratings on the product list items. This is one of the crucial elements for users’ purchasing decisions. They will rely on both to decide whether they should explore further a product.

If you want to do more customization for your store to increase conversion rate, you can consider using a Shopify page builder. And PageFly, Advanced Page Builder with 24/7 support live chat is a great app that helps you easily customize your Shopify pages and make them more attractive.

BFCM is coming. You can amplify your sales in the holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.

If you find my comment useful, please let me know by giving it a Like. Thank you!

Richard - PageFly