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Feedback on my website

Solved
Zeenakotob
Tourist
7 1 4

Hello everyone, 

 

I have launched my brand back in September and created the website to fit the aesthetic and vision of the brand. I am getting about 50-100 visitors a day and some orders thank god. However i want to see what are better ways to improve the website to convert these people visiting. Any feed back would be amazing!! 

 

the website is www.shopelile.com

 

Zeenakotob
Accepted Solution (1)

Accepted Solutions
PageFly
Shopify Partner
2843 394 1739

This is an accepted solution.

Hi @Zeenakotob,

It's PageFly - Shopify Page Builder App   here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that these comments can be somewhat beneficial to you in improving your site performance. But first, you can check out this Ultimate Checklist on Best Practices To Optimize Your Conversion Rate.

I/ Homepage

1. Make the Announcement Bar sticky. I understand that you have a very tempting offer to your customers, but you don't want them to ignore them right? A repetitive display of your offer might pique interest from your customers and act as a plus when they're considering purchasing the product.

PageFly_0-1637719370374.png

2. Perhaps having a product image alone would be easier for customers to focus on. For example, when I look at the model, I didn't know the product you were selling, I need to actually check the Product Title for it. So having a clear first Product Image for display and add model images as Secondary Hover Image would be better. 

 

Screen Shot 2021-11-24 at 09.05.48.png

3. Add section about your brand story

A brand story helps customers understand more about your business and also helps your store look more professional. 

II/ Collection Page

1. Add CTA button for Product Lists. CTA buttons serve as a guidance to your customers to know what to do next when browsing through your store.

Screen Shot 2021-11-24 at 09.08.43.png

2. Use Load More instead of Pagination. The majority of the merchants would prefer Pagination but the feature itself poses some difficulties if they want to compare 2 products from 2 pages. 

PageFly_2-1637719821110.png

3. Styling the Product Price to be more prominent. The price should be highly visible and that users don’t have to search for it — it should be visible immediately at a glance on the product page or below the Product Title.

PageFly_3-1637719853776.png

Overall, I think your site is great already, I love the warmth and aesthetic of the site and you must have put a lot of time and effort into this. You can always opt for PageFly Page Builder  to build more customized and high-converting landing page. If you find this comment helpful, please give it a like and mark as solution. Wish you all the best!

If you find it helpful, please let me know by giving it a like or marking it as a solution.


PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Back-to-School Marketing Ideas of Best Platforms To Sell Online. 

View solution in original post

Replies 9 (9)
Ollie
Shopify Staff
Shopify Staff
1017 132 183

Hey @Zeenakotob.

 

Thanks for reaching out.

 

Looking into the URL that you have provided, I noticed that you do not have an announcement bar added to your homepage. This is a great way to encourage your customers to make a purchase by letting them know of any free shipping or discounts that you may be offering.

 

You have a very beautiful store, by the way! I also noticed that the favicon on your online store seems to be displaying very small. I would suggest attempting to resize the image to allow it to display a bit bigger and make it more noticeable to your customers. This can help with business legitimacy in a customers perspective.

 

Additionally, you can add customer testimonials to your online store homepage to show your customers your reviews. You can use a third-party application like Social Testimonial Slider or Product Reviews & Testimonials to assist you with displaying the reviews.

 

Let me know what you think.

 

Ollie | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

josefinaestevez
Tourist
3 0 2

Hey! Your website is really nice! What kind of template you used? Did you buy this one? I think you have a perfect store in my opinion. I launched my site a couple months ago but I can't take this kind quality. Best.

CritTiqueDesign
Tourist
4 0 2

Wow.  I can tell no amateur work here.  Very professional and the colors are very soft, warm, and welcoming.  What theme did you use?  What SEO are you using also to bring the traffic?  I opened in September and the traffic only comes when I run an ad with Facebook.  Again, amazing job.

Zeenakotob
Tourist
7 1 4

Hello,

Thank you for your comments! 

I went ahead and added an announcement bar which has my discounts and sales available! 
I will also update my favicon as recommended. 
I am shopping for a app for reviews I will look at the ones you mentioned! 
Again thank you so much for taking the time to review my website!

Zeenakotob
Zeenakotob
Tourist
7 1 4

Hello thank you, 
It was my first time building a website, far from perfect but definitely trying! The theme is prestige btw and I am using a marketing company to run ads and using IG boosts as well. These two have helped a lot. If you need any recommendation for Marketing company please message me and I can share! 

Zeenakotob
PageFly
Shopify Partner
2843 394 1739

This is an accepted solution.

Hi @Zeenakotob,

It's PageFly - Shopify Page Builder App   here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that these comments can be somewhat beneficial to you in improving your site performance. But first, you can check out this Ultimate Checklist on Best Practices To Optimize Your Conversion Rate.

I/ Homepage

1. Make the Announcement Bar sticky. I understand that you have a very tempting offer to your customers, but you don't want them to ignore them right? A repetitive display of your offer might pique interest from your customers and act as a plus when they're considering purchasing the product.

PageFly_0-1637719370374.png

2. Perhaps having a product image alone would be easier for customers to focus on. For example, when I look at the model, I didn't know the product you were selling, I need to actually check the Product Title for it. So having a clear first Product Image for display and add model images as Secondary Hover Image would be better. 

 

Screen Shot 2021-11-24 at 09.05.48.png

3. Add section about your brand story

A brand story helps customers understand more about your business and also helps your store look more professional. 

II/ Collection Page

1. Add CTA button for Product Lists. CTA buttons serve as a guidance to your customers to know what to do next when browsing through your store.

Screen Shot 2021-11-24 at 09.08.43.png

2. Use Load More instead of Pagination. The majority of the merchants would prefer Pagination but the feature itself poses some difficulties if they want to compare 2 products from 2 pages. 

PageFly_2-1637719821110.png

3. Styling the Product Price to be more prominent. The price should be highly visible and that users don’t have to search for it — it should be visible immediately at a glance on the product page or below the Product Title.

PageFly_3-1637719853776.png

Overall, I think your site is great already, I love the warmth and aesthetic of the site and you must have put a lot of time and effort into this. You can always opt for PageFly Page Builder  to build more customized and high-converting landing page. If you find this comment helpful, please give it a like and mark as solution. Wish you all the best!

If you find it helpful, please let me know by giving it a like or marking it as a solution.


PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Back-to-School Marketing Ideas of Best Platforms To Sell Online. 

happylife
Tourist
7 0 2

Hi Ollie,
You put forward a lot of professional opinions, which is also very useful to me. I hope you have time to check my brand station.
https://kuoser.com/
This is a website that provides coats for dogs. It has been in business for some time.

RichardNguyen
Shopify Partner
1388 194 874

Hi @Zeenakotob 

Congrats on your new store! I’m Richard Nguyen- CRO Expert at PageFly- Free Landing Page Builder .I’d like to give you some suggestions, I hope they could help increase conversion rates for your store.

First of all, I have to say that it looks stunning, sleek and fabulous. You have all the quality elements and I have to spend a lot of time digging up dirt on your site. There’re only a few things that I need you can work on to boost your conversion rate.

1. Reduce the size of the sticky header

As a customer, I find the header takes up a big portion of view height, so I would suggest you reduce it.

ELILE 2021-11-24 09-56-24.jpg

2. Make a hero banner slide to promote for BFCM + CTA

The offer in the announcement bar should be more prominent. An oversize banner for Holiday and a CTA is my suggestion.

3. Use swatches to indicate color variations

Without the indicator, it will be very difficult for users scanning the product list to learn that color variants exist. I suggest that you use swatches to indicate the product’s color variations to ensure swatches are large enough to provide users with sufficient visual information.

You can take the screenshot down here for expamle.

mai.png

Screenshot at Nov 24 09-47-51.png

Without searching for it, I can't tell that this bag has two color options.

3. Add customer reviews

  • Users typically rely on reviews rather than product detail descriptions and other information provided by a site to select a product because they believe reviews are more legitimate and trustworthy. I recommend that you display reviews on your home page and product pages, and star ratings for product lists.
  • You can use third-party reviews apps such as Loox, Yotpo, or Judge.me, etc. PageFly integrates with these apps.
  • You can also use this guide to choose the finest reviews app for your store. Some of them offer options for pictures feedback.

4. Show Instagram feed on your home page

 

  • I see that you have a high follower count on your Instagram, you should take advantage of this and bring it on to your homepage. It would be a waste not to showcase them on your site. Customers can follow you on social and this could become a way for marketing besides email subscription. You can consider installing our free plan and using the Instagram element to showcase your Instagram image collection.
  • You can check out our manual on how to do this: http://www.pagef.ly/tzer

With all the above, I think you’re good to go. You can consider checking PageFly - Free Page Builder with 24/7 support live chat to create a more impressive look for your store to really increase conversion, also please take a look at this guide on how to personalize a Shopify store from PageFly, hope it helps!

If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!

Richard - PageFly

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Evergreen List of Best Platforms To Sell Online.


Or our new series to Build The Perfect Mobile-Friendly Store.

waytoapps
Shopify Partner
742 68 264

Hello @Zeenakotob 

Hope you are doing good. Your store looks nice and here are few suggestions.

  • Add a nice favicon which helps to find your store when customer had multiple tabs in their browser.
  • Make the sticky header bit smaller so that rest of the page flows better.
  • Add announcement bar for discounts/free shipping, on top of the header section.
  • Include blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
  • Display testimonials/Reviews on the homepage.
  • There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
  • There is no customer review option on the products. Install Product review app from the Shopify app store, so that customer can write a review when they purchase any product from your store.
  • You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more,  if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.
Thanks,
Waytoapps