Feedback on my website
Hi @jaydean ,
This is Kate from PageFly - Shopify Free Landing Page Builder.
I have just had a look at your store. Your store is well-organized but I would love to provide my recommendations for your store so that it may gain more sales. May it help!
1. Adjust the layout and visual:
- The product grid layout could benefit from more whitespace between items to improve readability. Use more whitespace to make the layout less cluttered and easier to navigate.
- Implement consistent and modern font choices for improved readability.
- Add subtle animations (e.g., hover effects on product cards or CTAs) to enhance interactivity.
2. Add testimonials and social proofs:
Move the Google Business Review section higher up on the page - the 5.0 rating is excellent and should be more visible.
You can improve it into the home page. For example:
- A brand story helps customers understand more about your business and also helps your store look more professional.
- Moreover, users' perceptions of the site or brand can be positively influenced by the returns policy, and any warranty or guarantee information, which can reassure them that the site is trustworthy. Your information is quite hard to see on the Product page now, make it clearer.
- Consider adding customer testimonials near the product listings.
- The money-back guarantee and same-day dispatch badges are good, but could be more visually prominent.
Here is an example of customer review:
3. Improve Call-to-Action (CTA) buttons:
- The "FIND MY CARTRIDGES"/ "Ink and Toner Finder" button could be more prominent with a contrasting color.
- Add "Add to Cart" buttons directly on product tiles rather than requiring click-through.
- Consider adding a "Most Popular" or "Best Seller" badge on top-selling items.
4. Optimize mobile view:
- Ensure the printer finder tool is easily accessible on mobile devices.
- Optimize the brand navigation for touch interfaces.
- Consider a sticky "Add to Cart" button on mobile product pages.
5. Check some technical suggestions:
- Implement lazy loading for product images to improve page load speed.
- Consider adding a progressive web app (PWA) functionality for a better mobile experience.
- Add structured data markup for products to improve SEO and rich snippets in search results.
In addition to building attractive and powerful pages, you should focus on marketing strategies. Let me know if you have any questions.
Good luck and have a nice day! Cheers!
Kate | PageFly team
Hi @jaydean,
Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.
Congrats on your new store! It has quite enough essential information. However, we can make it even better to get more sales. Here are some of my recommendations to improve customer experience, please kindly check.
1. Add a hero section
The hero section is the first thing visitors see and it sets the tone for the entire experience of your web visitors. It plays a key role in converting more sales from your customers too!
Try to take advantage of this by adding these elements:
- A high-quality image or video: Create a desgin that aligns with your brand
- A compelling headline: It should be your brand’s slogan or key message that highlights your unique selling proposition.
- A prominent CTA button: Use strong action-oriented language (e.g., "Shop Now," "Learn More") and make the button stand out
Here’s a good example:
2. Add a dropdown menu on the navigation header
I notice that you display quite a lot of different printer brands on the menu and each brand has multiple printer series. Therefore, I suggest putting these series as drop-down options from the menu bar.
It allows users to quickly see a preview and access them directly from the main menu.
Besides, as your site grows, dropdown menus allow you to add more subcategories without cluttering the main navigation.
Take a look at this example:
3. Add a live chat feature
Live chat can be used to initiate conversations with visitors, potentially converting browsers into buyers.
I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.
—
As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.
If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.
Thank you for reading. Wish you a nice day ahead!
MooseDesk - All-in-one Shopify FAQ & Helpdesk App
Hi @jaydean, I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.
First off, your website, is already in a great space—it’s solving a real need for households and businesses in Australia. That said, there’s always room to grow! Let’s focus on design improvements to make your site more appealing and user-friendly so customers can easily find what they need and feel confident making a purchase.
1. Why every aussie household should choose your products?
Think about it—whether it’s for printing school assignments, work documents, or essential forms, a printer at home is a lifesaver. Your products cater to a practical need, and that’s your strength! Focus your messaging on how you make life easier for your customers: no last-minute runs to the store, affordable prices, and reliable quality.
When creating ads or running campaigns, highlight the “essential” nature of your products.
For example:
- “Never run out of ink again – Fast delivery Australia-wide!”
- “Eco-friendly, affordable printing for your home or office.”
2. Start strong with a great banner
Right now, your homepage feels like it’s missing a key visual element—a hero banner. This is your chance to make a bold first impression. Use it to showcase your bestsellers, promotions, or a strong value proposition like:
- “Australia’s trusted ink – Fast, Reliable, Affordable.”
A clean, high-quality banner with a strong call-to-action (e.g., “Shop Now” or “Browse Ink by Brand”) can instantly grab attention and guide visitors to explore further.
3. Streamline navigation with dropdown menus
Your current menu setup could be more user-friendly. Adding dropdown menus for categories like printer brands, product types (ink, toner, accessories), or eco-friendly options can make navigation much smoother. Customers should be able to reach their desired product in just a few clicks.
For example:
- Ink by brand → Canon, HP, Brother, Epson
- Eco-friendly → Recycled Cartridges, Low-Waste Packaging
This not only saves time for your customers but also encourages them to explore more products.
4. Live chat for instant help
Sometimes customers need quick answers—maybe they’re unsure if a cartridge is compatible with their printer or have questions about shipping. A live chat feature makes it easy for them to get help without leaving your site. Apps like Shopify Chat or Tidio are easy to set up and provide that real-time support.
By focusing on these elements, you’ll eventually create a more seamless and enjoyable shopping experience for your customers. Your store has so much potential to stand out, and these tweaks can make a huge difference. Let me know if you’d like more ideas or help setting things up.
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a 'LIKE' or marking it as a 'SOLUTION' 😃
Cheers,
Tracy | BON Loyalty team
Hi @jaydean ,
This is Kate from PageFly - Shopify Free Landing Page Builder.
I have just had a look at your store. Your store is well-organized but I would love to provide my recommendations for your store so that it may gain more sales. May it help!
1. Adjust the layout and visual:
- The product grid layout could benefit from more whitespace between items to improve readability. Use more whitespace to make the layout less cluttered and easier to navigate.
- Implement consistent and modern font choices for improved readability.
- Add subtle animations (e.g., hover effects on product cards or CTAs) to enhance interactivity.
2. Add testimonials and social proofs:
Move the Google Business Review section higher up on the page - the 5.0 rating is excellent and should be more visible.
You can improve it into the home page. For example:
- A brand story helps customers understand more about your business and also helps your store look more professional.
- Moreover, users' perceptions of the site or brand can be positively influenced by the returns policy, and any warranty or guarantee information, which can reassure them that the site is trustworthy. Your information is quite hard to see on the Product page now, make it clearer.
- Consider adding customer testimonials near the product listings.
- The money-back guarantee and same-day dispatch badges are good, but could be more visually prominent.
Here is an example of customer review:
3. Improve Call-to-Action (CTA) buttons:
- The "FIND MY CARTRIDGES"/ "Ink and Toner Finder" button could be more prominent with a contrasting color.
- Add "Add to Cart" buttons directly on product tiles rather than requiring click-through.
- Consider adding a "Most Popular" or "Best Seller" badge on top-selling items.
4. Optimize mobile view:
- Ensure the printer finder tool is easily accessible on mobile devices.
- Optimize the brand navigation for touch interfaces.
- Consider a sticky "Add to Cart" button on mobile product pages.
5. Check some technical suggestions:
- Implement lazy loading for product images to improve page load speed.
- Consider adding a progressive web app (PWA) functionality for a better mobile experience.
- Add structured data markup for products to improve SEO and rich snippets in search results.
In addition to building attractive and powerful pages, you should focus on marketing strategies. Let me know if you have any questions.
Good luck and have a nice day! Cheers!
Kate | PageFly team
