Feedback on new Clothing website

[asharma]

Hi guys,

We recently launched a new Women Sareewear (traditional Indian women clothing) fashion website on shopify :-https://thehouseofrajpadmini.in/. Would genuinely love to know some honest feedback on this and if there are ways to get new consumers onboard? 

[SealSubs-Roan]

Hi @asharma !

I checked your store, and it actually looks amazing. It is great that you add some store policies and also created a blog or page about your store. One thing I noticed is that you also added reviews which is great because, visitors can trust to purchase to your store more easily. You might want to improve your store traffic and conversion by, creating advertisements about your products and store to different platforms such as, Tiktok, Facebook, and Instagram. I highly recommend that you check these articles out to know more: How To Attract Customers to Your Online Store: 17 Ways (2024), How to Increase Conversion Rate: 20 Advanced Strategies (2024), and How To Increase Sales: 13 Techniques To Make More Money Online.

[asharma]

Hi @SealSubs-Roan Thanks for the feedback. Much appreciated !!

[BON_Loyalty]

Hi Asharma,

Thanks for reaching out to the community. I'm Tracy from BON: Loyalty Rewards Referrals.

Congratulations on launching the store. I've checked it and there are some recommendations from my perspectives to help you improve your website:

1. Consider changing the "Catalog" page to "Products" to help customers easily understand that it's where they can view your offerings.

2. The hero image should be just large enough to showcase the signature products your shop offers. Currently, it's a bit too big, requiring users to scroll to see the full view.

3. The "Sale" product badge doesn't give the impression that items are on sale.

4. The "Add to Cart" CTA should be a primary button to prioritize the purchasing action.

5. Present the "Our Philosophy" section as three horizontal cards with icons to make it easier to understand and visually appealing.

I hope my suggestions help you create a more complete and polished website. Good luck!

Please hit "LIKE" to let me know if you found this helpful. If this answers your query, kindly mark it as "SOLUTION."

Cheers,
Tracy
BON: Loyalty Rewards Referrals

[asharma]

Thanks a lot for the feedback @BON_Loyalty 

[mageplaza-cs]

Hi @asharma,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. 

Here are some recommendations to improve your conversion rate:

1. Monitor Your Cart Abandonment Rate

A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

2. Focusing on SEO

Taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products. SEO strategies can drive site traffic to your Shopify website effectively. 

For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.

Here are some basic elements you should check:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website. 

Besides, here are some suggestions regarding the UX/UI of your website:

3. Adding favicon logo

A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.

4. Banner

The current banners are too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers. Below is a reference

5. Search bar

• You should enhance the search by making larger product images, including pricing and discount information, adding search by brand, search by collection to improve search bar
• Below is a reference

6. You may also like

You should add “add to cart, add to wishlist or quick view” button on this section to attract customers to buy your products. Here is a reference:

7. Highlight ATC buttons

You should change the color of ATC, make it more noticeable to encourage customers to buy products. Here is a reference:

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!