Feedback on new store appreciated
I have noticed some unusual situations after accessing your store, let me share you some ideas while answering your raised questions at the same time, for your reference below:
1. Your homepage is indeed very simple and light for visitors to access and get the main idea immediately. But when I click About us button on homepage, it redirects me to a 404 error page, which is not so good and will affect your user experience very much. Kindly do a fully check on backend and make redirections as many as possible, so that it will be good for your store SEO as well.
2. You have set up the website logo as H1 tag, this is actually not so good for your homepage SEO, as Google prefers real text content with practical meanings, rather than images or pictures. You can change this logo into H2 tag by accessing file "header.liquid" from Shopify admin page and add one additional H1 tag on the theme to make the main title of the homepage as H1 tag, this will be much better for Google to index and learn correctly about the page contents.
3. From what you said in this topic, you have 140+ out of stock products. This is definitely not a good sign, as they will affect your page performance in search results when visitors attempt to get your products on Google. You can consider archiving the out of stock products or add a clear Sell Out sign on the related product pages to let visitors or Google know they are unavailable to proceed, so that your store sales and conversion will not be influenced too much via this way.
Lastly, you can also take measures to check store conditions and performance regularly. I have used one tool on my store to monitor the page status and I would like you to get the page details in a further way, recommend you using this one also. Thank you and may your store have better performance in the future after optimizing.
I have noticed some unusual situations after accessing your store, let me share you some ideas while answering your raised questions at the same time, for your reference below:
1. Your homepage is indeed very simple and light for visitors to access and get the main idea immediately. But when I click About us button on homepage, it redirects me to a 404 error page, which is not so good and will affect your user experience very much. Kindly do a fully check on backend and make redirections as many as possible, so that it will be good for your store SEO as well.
2. You have set up the website logo as H1 tag, this is actually not so good for your homepage SEO, as Google prefers real text content with practical meanings, rather than images or pictures. You can change this logo into H2 tag by accessing file "header.liquid" from Shopify admin page and add one additional H1 tag on the theme to make the main title of the homepage as H1 tag, this will be much better for Google to index and learn correctly about the page contents.
3. From what you said in this topic, you have 140+ out of stock products. This is definitely not a good sign, as they will affect your page performance in search results when visitors attempt to get your products on Google. You can consider archiving the out of stock products or add a clear Sell Out sign on the related product pages to let visitors or Google know they are unavailable to proceed, so that your store sales and conversion will not be influenced too much via this way.
Lastly, you can also take measures to check store conditions and performance regularly. I have used one tool on my store to monitor the page status and I would like you to get the page details in a further way, recommend you using this one also. Thank you and may your store have better performance in the future after optimizing.
