Feedback on new store would be greatly appreciated

[caprisun7]

I launched a new store in the spring and have had really slow sales.  Any feedback the community can send my way would be greatly appreciated. (design, speed, layout, content... etc.)

The site is https://lakewindstudio.shop/ 

[PageFly-Kate]

Hi @caprisun7,

Kate here from the PageFly Shopify Landing Page Builder App.

I checked out your store, and you’ve done a great job with the product offerings! Here are a few areas where you could potentially enhance your site to drive more sales:

Design

1. The Navigation

The site’s navigation is functional, but you could simplify it by consolidating similar categories. For example, products like home decor, kids' items, and needle arts can be grouped under broader categories, allowing for easier browsing.

2. Add hero banner section

It allows you to immediately capture visitors' attention and highlight key messages or promotions.

Highlight Key Offerings: Use the hero banner to introduce special deals, new arrivals, or seasonal collections. For instance, if you're launching new cross-stitch project bags or have a special discount on fabric, feature that in the banner.

Consistency: Ensure the hero banner aligns with your overall brand aesthetic, such as colors and fonts, to maintain a cohesive experience throughout your site.

A concise headline with a short subheading works best. For example, "Handcrafted Project Bags for Every Crafter" with a CTA like "Shop Now" or "Discover Our Collection."

Like this:

3. Add best seller product section on the homepage

The homepage looks clean, but consider highlighting your best-selling or featured products more prominently. For example, the project bags and unique fabrics are popular, so showcasing them immediately can draw attention.

It can be look like this:

Content

1. Product Descriptions

The product descriptions are good, but adding more detail about the unique features of each item, such as the craftsmanship and materials, would help. For example, your fabric selection includes high-quality cotton options, which you could emphasize further to show the value of your products.

2. Storytelling

Consider adding a section about the inspiration behind your brand, the artisans, or the origin of your materials, which could create an emotional connection with visitors.

Site Speed

Loading Times: You could look into optimizing your images and ensuring that your site loads quickly. A slow website can impact user engagement and conversions. Tools like Google PageSpeed Insights can help you identify potential improvements.

Overall, you’ve built a charming site, and with a few tweaks, you might see an increase in engagement and sales! Keep up the great work!

Kate - PageFly Team

[caprisun7]

Hi Kate and thanks so much for your thoughts... looks like some items I can take immediate action on.  So appreciate it.

[PageFly-Kate]

Hi @caprisun7 
You’re very welcome! I’m so glad you found the suggestions helpful, and I can’t wait to see the changes you make. Small tweaks can have a big impact, and I’m confident these updates will help enhance your store's performance even more.

If you need any further assistance or run into any questions along the way, feel free to reach out. I’m here to help!

Wishing you the best of luck—keep up the amazing work!

[Bundler-Manuel]

Hey there @caprisun7 here are a few suggestions I’ve got on how you could improve your store

1) Add sections for the best selling products and latest arrivals on the homepage. It’ll make it much easier for customers to look through your store.

2) It’s great that you have quite a number of customer reviews on the homepage but it’ll be even better if you presented them in a more appealing more. Maybe try an app like judge.me to make the presentation even better and moving.

3) It would be a good idea to add accepted methods of payment on the bottom of the homepage so customers can have an idea of the different avenues they can use to make purchases.

I wish you and your store the best of luck!

[caprisun7]

Thanks Emmanuel.  Appreciate your feedback!  I'm using the judgeme app, but will look into how I can better format the reviews.  

[BON_Loyalty]

Hello @caprisun7,

I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

Below are some of my feedback to help you improve your store and attract more customers:

1. User experience
- I had no issues with the website navigation during my use. However, the product search was a bit time-consuming because you have quite a few categories, and within each category, there are smaller collections. I had to click on each collection to view product details, descriptions, and prices.
> I think you could simplify the main menu on the homepage by only keeping the options for Collections, Best Sellers, About Us, and Contact. Then, under Collections, you could design a separate product page that allows customers to view all available collections or filter products that they are interested in.
Here’s an example of how to organize a product page that is both functional and user-friendly: https://www.shopify.com/blog/product-page

2. Presentation
- I find your products to be of good quality and quite diverse. However, the images are not very appealing. Some photos are a bit blurry, or the backgrounds are inconsistent.
You could refer to simple product photography setups with a solid-colored background and focus on optimizing image quality so that customers can view your products in the best possible way.
- Additionally, the homepage plays an important role as well. You can consider improving the layout by adding a hero banner, a best-seller collection section, and even taglines that make your brand more memorable to customers.
- Here are some homepage layouts you can reference for improvement:

3. Pricing and offers
- To boost sales, promotions are essential. You could start with deals to encourage first-time buyers, such as a 30% discount on the total order or free product vouchers.
You could also consider a loyalty program where customers accumulate points and redeem them, which would help in creating loyal customers for your brand.
4. Communication
You could run email campaigns to introduce new collections, announce ongoing promotions, or simply send thank-you emails to customers after they make a purchase. Small actions like these can help you leave a positive impression on them.

Overall, your website is well-organized and detailed. I believe that by improving some of these aspects, your store will leave a stronger impression on your customers.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best,

Tracy from the BON Loyalty team

[caprisun7]

Thanks for the feedback Tracy!  I'm working thru several of the suggestions.  Your input is helpful.