FEEDBACK ON OUR ECOMMERCE STORE TO SEE IF WE NEED TO HIRE PROFESSIONAL HELP TO OPTIMIZE SITE

elisasskein
Tourist
6 0 2

I need help from the community feedback on our site, sskein.co. We want to have a fast checkout, and improve conversion rate. We have traffic, but the conversation rate is low (.6%). We like to improve it to 2-2.5%. Any suggestions would be helpful! Do we need to hire professional help to optimize our site?

Replies 3 (3)

PageFly-Kate
Shopify Partner
1086 325 320

Hi @elisasskein, it’s Kate here from the PageFly team, a Shopify Page Builder app.

First off, nice store! But I do have some recommendations that I’d like to share to further optimize your checkout and conversion rates.

1. Add a favicon logo to your store. A favicon not only adds a professional touch but also helps customers easily identify your tab in a browser full of open tabs.

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2. Utilize a high-contrast color for the announcement bar. To minimize the chance of visitors missing out on special deals or important notifications, it's essential to make your announcement bar stand out. Choose a color that contrasts sharply with your website's primary color scheme.

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3. Position the banner title and CTA button within the first scroll. To boost your click-through rate (CTR), it's crucial that visitors see your main banner title and call-to-action (CTA) button without having to scroll down. This strategic placement ensures that your key messages and actions are immediately visible, leading to higher CTR and a greater chance of conversion.

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The easier you make it for visitors to engage with your content, the more likely they are to take the desired action, which can directly contribute to an increase in conversions.

4. Reduce the size of product images on the homepage and increase white space. While your products are exceptional and visually appealing, having too large images with no white space around them, except for the mega menu, can overwhelm visitors.

Introducing more white space around product images will not only highlight your products more effectively but also provide a clearer, more organized view of your store.

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For example:

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5. Incorporate clear CTA buttons on the homepage and make product images clickable.

The lack of "Buy Now" or "Shop Now" CTA buttons and non-clickable product images on the homepage hinders visitor engagement.

Adding clickable CTAs and making product images lead directly to purchase or detail pages will simplify the shopping journey, encouraging more interactions with your products.

6. Add a collection list to the homepage.  This will significantly enhance site navigation and help visitors find what they're looking for with greater ease.

By organizing your products into collections, you can provide a clearer, more categorized browsing experience.

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I'm confident these tips will enhance your store and boost conversion rates. 

I wish you the best in your endeavors. Keep up the great work!

Cheers,

Kate | PageFly team

Please let me know if it works by giving it a Like or marking it as a solution!


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elisasskein
Tourist
6 0 2

Wow thank you! Your feedback is so valid. I'm wondering if I need an even deeper dive in optimizing the site by hiring professional help. If you have someone to suggest, please direct them my way. Thanks Kate!

Neha-Bitqit
Shopify Partner
2048 124 440

The default search landing page is a bit off, I mean it's empty. You can show products on that page as well by simply updating the default search on the website with different search solutions. Other significant observations for store optimization are as follows:

 

  1. You can add a favicon on the website ref this article from Shopify here, it’s simple and will help strengthen your brand.
  2. Incentivise customers with irresistible offers that boost your checkout rate by 25%+.
  3. You should add FAQs if any, again these also help in building search engine content.
  4. Also since you have just started you can have some promotional activity on the site, offer some discounts, and add a referral code that can help the first-time user gain a discount on the second order.
  5. Increase your average order value you can add another section of Frequently Bought/Clicked/Trending/Bestselling products on your home page.
  6. Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

 

Best Neha - Shopify Partner

Bitqit is a complete web solutions company that can fulfill all of your web design and development needs. Store setup for the startup, Custom theme and Shopify app development, 3rd party API Integration, Custom Payment Gateway, Theme setup, and customization are the major services that are provided by them. Following are our apps, 1. Sparq is a fast and beautiful product filter and search solution for Shopify store owners. 2. Bodt gives brain to your website with AI-Chatbot powered by ChatGPT that knows your business and converses with your users. 3. TrackOrder It allows shop owners to create a custom order tracking page for their customers