Hope the following suggestions will help you
Hello @Voquip, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:
- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- blogs/ other information Newsletter sign up box.
- The video quality on the homepage is poor. Add high-quality video.
- Add an announcement bar to highlight important information that you don't want your customers to miss out on.
- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.
- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.
- Make sure to use email marketing automation to reach your customers.
- Product page looks good.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 4 years of providing solutions for over 80.000 active Shopify merchants.
Basically, your store has many good points:
However, I have some recommendations so you can optimize your store more:
Add a favicon to your store
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
1.1 Make the header more clear:
It is hard to see the menu so I recommend changing the color to other colors that easy to see. you can also put the "account" that comes with the same line with the search and add to cart button. It will make it easier to access.
1.2 Make a clear search box:
The search box is an important part of any store. Many visitors will leave your store when they can't find what they want.
Currently, your search element is an icon next to the "Add to cart" button. I recommend you put the search as a search box. You can put it at the end of that line since you still have a lot of space on the side of the header.
1.3 Add CTA buttons on all slides:
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.
Currently, you having the CTA button on only 1 slide. I recommend you put the CTA button in other slides as well and make it stand out more.
1.4 Increase the image quality:
Having good quality images can create a great impression and showing them a real showcase of your products which will increase the conversion rate. Having low-quality images can showing the bad quality of the loading site as well. In this case, I recommend you change the images to better quality. You can read this guide on how to make it more optimize with site speed. https://pagefly.link/uFAmHrgy
1.5 Make the "About us" standing out:
It is great to have the introduction part here. However, it can be a little bit hard to notice the main point and is not really catching eyes. When someone visits your store, they will glance through everything in a really short time so this part is a great part to make them notice and remember some great things about your store which make them continue to dig deeper in your store.
So, you can rearrange the ideas in this part to make the main point standing out. It can be done by bullet points, special effects like bold or italic font, different colors, etc. You also should make the heading standing out to see.
1.6 Add "Shop now" button:
It will be easier for the visitors to purchase the product if you have the shop now button there. This can be applied to the product page or collection page.
1.7 Add testimonial - customer reviews
You can show rating stars for each product or you can add customer reviews as text and photos.
What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly. I also have a post of feedback on good factors of a high-converting store, you can check here
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions.
Your store shows a lot of your efforts! I wish you all the best!
If you find it helpful, please let me know by giving it a like or marking it as a solution.
PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.
Check our Back-to-School Marketing Ideas of Best Platforms To Sell Online.
from what I see the other people provided already valuable feedback in this thread, so I'll keep the points mentioned by them a bit shorter.
I hope some of this helps 🙂
Thank you very much for your comment you’ve brought some really good points I’ll definitely implant those as much as I can ! The last video I couldn’t bring myself to cut it out completely but I think it might be best to just take it out 😂 my husband made it and I didn’t want to hurt his feelings so moved it to the bottom of the page lol.
how did you make the menu two different colours? That looks awesome but am technically incompetent 🙃 helps a lot given I’m in e-commerce (not lol)
Connect your PayPal account to allow your customers to checkout using the PayPal gateway a...By Ollie Jul 28, 2022