Feedback on Store- Children's play mats

[lidleshop]

Hello,

I have had my shop running for about 2 weeks with just under 700 visitors however no add to carts or purchases.

I would greatly appreciate some feedback on my store and any insights to get some sales. I have been driving traffic through facebook and instagram ads.

Thank you for you for your time!

www.thelidleshop.com

[Dropshipmate]

Hello @lidleshop ,

I had viewed your website shortly and here are some of my points that I hope useful and you can implement on it easily.

Trust Badges: Trust badges your visitors know that your page is legitimate and that any data they share will be collected through secure third-party service providers. Your customers feel they can trust your website, And they are more likely to make a purchase.

Add Blog: You know creating/adding of blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.

I hope you will get my point.

Thanks,
Dropshipmate.

[PageFly-Victor · Accepted solution]

Hi @lidleshop, 

Your store looks great! I can see all the hard work you have put into the store’s appearance. Here I want to add more details to help you make the store perfect and increase conversion rate:

1, Make sure that all texts are visible at first glance. For the header, you can use a semi-transparent background to make the text more visible, thus showing off your brand logo. You can also apply this to the button at the end of the banner.

2, Having a featured collection is a great idea! You can also consider having a featured product list on your home page to showcase your best-selling products.

I also recommend you to add a testimonials section on the page to make your store look more trustworthy.

3, Add Call-to-action button such as Shop Now, Add To Cart or View More button. This helps encourage customers to start purchasing as soon as they find their favorite products.

4, You can try using color swatch for Product Color Variants to keep it user-friendly and professional. 

5, Use Favicon to personalize your store and make it look more professional. In case you need help with it, you can check Shopify’s instruction here. 

To customize your page easily, you can try PageFly page builder where you do not need to use custom code to create a stunning page. You can also take a look at our template gallery to choose what suits you the most. 

For guidance in running a business online, you can take a look at our Academy to get instruction from our top e-commerce experts in increasing store’s conversion rates

Hope your business is successful and gains more sales everyday!

Cheers!

[LitExtension · Accepted solution]

Hi @lidleshop,

Here are my suggestion for you:

1. Use the live chat feature

Firstly, I think you should actively communicate with the site visitors to show your dedicated support and get more sales quickly. According to Shopify, "merchants that respond to a customer's chat within 5 minutes are 69% more likely to get a sale from the shopper." Therefore, live chat is an ideal communication channel between you and your potential customers. If you would like to integrate a chat box with your site visitors, please check out Tidio & Reamaze.

2. Make the CTA button bigger

I see that your CTA buttons are kind of small which might not be attractive enough to the site visitors. Therefore, I suggest that you should increase both the button sizes and the text sizes.

3. Re-arrange the homepage structure.

Personally I think you should re-arrange the homepage structure to make it become more logical. Specifically, you should place 'The lidle story' section at the top position below the header image. It helps the site visitors know about your business before looking through the product introduction.

4. Use the website recording tool

If there are no 'add to carts' on your online store, you should find and analyze the reasons that led to this 'below expectation' performance. BetterReplay can help you with this by providing insights related to customer journey on your website. You can take a look at this app here.

Hope this helps.

If you find my answer helpful for you, please mark it as a solution. Thank you and good luck.

[CutOutWiz]

Hello @lidleshop 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

• Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

  You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

• It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

  Your banner looks very good and matches your theme and product. 

  It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

• Because this is an online store and people cannot touch and feel your products before buying them, they rely heavily on product images, which is why the images have to look top-notch.

  The main problem most Shopify store owners have is that they upload raw images of their products. On the website, this makes the product color dull and unappealing.

  Rule of thumb - never post unprocessed images on your website. In case you are looking to make your images sharp and professional, contact CutOutWiz for any image-related solutions.

  Especially for this kind of product, it is a good idea to have multiple images of the product, from multiple angles, so that the customer can have a feel of what they are buying. If you are looking for an image processing company that will solve all your needs, you can check out CutOutWiz.

• A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

• You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

[UpPromote-old]

Hi @lidleshop ,

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store.

I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I have just taken a quick look at your website and here are some marketing suggestions for you to improve your sales performance:

• Add CTA button such as "Shop Now", "View More", "Add To Cart" into your each product. 

• Add "Contact us" "About us" in the footer. So it will make customer easily to read more about your company as well as contact you when they need help.

• You should expand your products to different channels such as Facebook and Instagram. Then link these channels to your website. The more channels you connect, the more customers you reach.

Marketing strategy: I think you should focus in promoting your products too. Customers cannot actively find you if they don't know your brand and prodcuts.

Tip 1: Run Facebook and Instagram ads

They are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

Tip 2: Increase Shopify sales with popup promotions

After creating upsell bundles and discounts, the next step is to start spreading the word. Popups are a great way to draw your customers’ attention towards these promotions and offers. 

Some people believe that popups can be pesky, driving customers away. This might be true for those who are using them incorrectly. But when done in the right way at the right time, popups can lead to the conversion of 40%  of your store’s visitors into customers. All you need is the right Shopify app to increase sales.

Tip 3: Using Affiliate Marketing helps to boost sales?

Affiliate marketing is a marketing model which helps to grow your business faster and stably. This marketing campaign allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

You can easily find your affiliates via social media, UpPromote Marketplace, etc. They are should be micro-influencers who are young mothers

The advantages of affiliate Marketing:

Cost-Effectiveness

Affiliate marketing may be the most cost-effective form of advertising since you’re only paying for results. In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

Sales

With UpPromote: Affiliate Marketing, generating an affiliate program allows you to tap into potential sources of traffic and revenue that you would otherwise not be getting. This is especially true of physical products, for which affiliates can do product review blog posts or videos, for example.

Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

The “Industry” Is Growing

As previously mentioned, U.S. affiliate marketing spend is expected to grow 10 percent over the next five years to $6.8 billion, fueled by the enormous growth of e-commerce  and social media.

Customer Data

UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.

I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing

[FastBundleApp]

Hey LIDLEI

I visited your store and it was really nice. The design of your site is good and I found the pictures that you present your products with really great too.
I have an idea for you that I think would help your business become better. You can try bundling your products. It helps you to present and show your products more and also attract people by purchasing more and saving money by paying less. You can see it has benefits for both of you and your customers.
Here is our app that is featured for product bundling. Fast Bundle gives you the experience of using all its features without paying money.
Check it out and enjoy it.

Best regards
MahBah
Fast Bundle