It's PageFly Landing Page Builder here and I have been checking your store and I would like to have some feedback on your Homepage if you are interested:
Consider adding a full search bar on the header, it is useful for your visitors to search the products. The header is already sticky so it will make the search bar feature become always visible to visitors.
To show more attractive contents, you can use a list of products and consider adding CTA buttons like Add-to-Cart or Buy Now to your product list to make visitors more engaged with your Homepage. It can be also help customers make the purchase without going to the product page.
I would suggest adding a hover effect to your product list. Showing the second product image can provide extra information to customers, it can also improve the visual of your store. The zoom in effect you using is not really useful.
About the featured product that you using on the product page, you can make it more attractive by:
The announcement bar is an effective way to catch your visitor’s attention since it’s one of some first elements they see when they land on your website. You can use it to show your free shipping offer, sale, new arrival, or other promotion.
This section is very helpful to improve your store’s reputation. Many customers will look for others’ opinions and reviews, it is like the best source of information for them.
I hope that these comments can be somewhat beneficial to you in improving your site performance. You can give it “Like” or mark it as the solution to let me know if this is helpful for you.