Hope you are doing well. We would like to show you a store that sells fitness wear.
The message of this store is: Rising above failures and setbacks through fitness.
This store has been recently setup, previously the site was running on another hosting platform. Right now we are focusing on improving the conversion rates of this brand. Let us know, what you think can be implemented to do the same.
The design looks great, congratulations! But it is useful to increase the Google PageSpeed speed. It could be better.
This is Richard - CEO of PageFly Landing Page Builder. I did take a deep look into your web design. Here are some good points I can see from your site:
Besides these things, I have some comments and suggestions for you:
1. Have a newsletter on your homepage
Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store. But kindly drag it out of the footer and place it right on your homepage, I bet you would have more clicks.
You can refer to the image below:
Source: Template Vivid
2. Show your policies
Information on shipping and payment should be made clear from the first place. You should include this information below the hero banner. When the customers actively know your policies, they will be more likely to make purchases.
3. Have an announcement bar
Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store.
Source: Template Levy
1. Style Product Price to Be Highly Visible
Without a clear price, users cannot evaluate a critical aspect of the product. You should place the product price in the “Buy” section and increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.
2. Include both User rating average and number of ratings
Many users rely on ratings and reviews to select products and displaying them right on each product in the first place can quickly build your credibility.
3. Always include quick Add to cart buttons in product lists
It will save customers the trouble of having to click on a product in order to add it to their cart.
I hope my suggestions can help you improve your store. You can check our templates for more inspiration. For guidance in web design, you can take a look at our Academy to get instruction from our top e-commerce experts in increasing store’s conversion rates
If you find it helpful please hit LIKE and MARK AS SOLUTION.
Cheers and happy selling!
I have just visited your shop. The rising Above failures and setbacks through fitness idea delivered by your store is great! I have a few suggestions for your home page and product page that I hope will help you increase your conversion rate. May it help!
Good luck and have a nice day!
By QuickCEP answer
Gina here from flareAI - your Fully Automated Free Sales Machine. I've taken a look at your store. Your store is looking awesome. However, I have a few suggestions. I hope my suggestions will help you improve your store presence on Google and get better sales.
1. Add the Home page link at the start of the main menu.
2. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
3. Include the store's contact info like phone number and office address for credibility on the Contact Us page.
4. Add sticky header
Adding a sticky header allows users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the features in the header and the chance that users will take advantage of them.
5. Add product descriptions for all products
Your product description should be detailed and evocative. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.
6. Consider adding blogs in the store
Blogging is a fantastic way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
7. Add a section for an email newsletter in the footer to give updates pertaining to your business, products, and services.
For getting more organic(free) conversions make sure your products are indexed on Google. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. As a Google partner, flareAI will help your products found on Google and other free channels. Once your product is found on Google, customers will keep finding your product day after day. With flareAI, your store can access Google Search and 20+ free sales channels.
Hope this was helpful.
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